Log in
Forgot password ?
Become a member for free
Sign up
Sign up
Dynamic quotes 

4-Traders Homepage  >  Equities  >  London Stock Exchange  >  Go-Ahead Group plc    GOG   GB0003753778

News SummaryMost relevantAll newsSector newsTweets 

Go-Ahead Group plc : Business gets social as Go-Ahead joins the Twitter generation

share with twitter share with LinkedIn share with facebook
share via e-mail
04/12/2012 | 05:33pm CEST
12 April 2012

The Go-Ahead Group has launched a new Twitter account to update "followers" about the company's rail and bus operations. You can follow Go-Ahead at @GoAheadGroup. The new Twitter account is in addition to the range of award-winning social media activity already underway in the Group's bus and rail companies.

Many of Go-Ahead's businesses use Twitter and Facebook  to keep passengers updated with service-running information and latest product and ticket offers.

London Midland @LondonMidland currently holds the Putting Passengers First National Rail Award for using  Twitter to communicate with customers.  The London Midland Twitter feed has led the rail industry in transforming the way information is delivered to passengers during disruption, with high profile events including the harsh winter of 2010, a fire on board a train at Leighton Buzzard last year, and a number of incidents affecting the London and Birmingham commuter markets. To date, London Midland has sent over 58000 tweets - more than any other train company in the world -and has 15000 followers.

London Midland  also ranks top out of all UK train companies in the Twitter Engagement Index which looks at levels of customer service delivered through rail company Twitter accounts. Gatwick Express (@GatwickExpress) and Southern (@SouthernRailUK),which has 7000 followers, are ranked fourth and fifth respectively.

Go North East was one of the first UK bus companies to communicate with passengers using Facebook. The company now has 42000 fans on Facebook, and posts competitions, quizzes and photo campaigns on the site. The company has involved local social media experts as the site has developed. Go North East recently introduced a mobile app called the keymobile so that users can select specific service information alongside more general news and offers.

Go North East also has a Twitter account with  nearly 3500 followers (@gonortheast). Last year, the company worked with PR agency Admiral on an award winning campaign to launch the key smartcard. The campaign used social media platforms to push out flash mob videos and launch updates.

Metrobus was the first Go-Ahead bus company to establish a Facebook page and now keeps 12000 fans up to date, providing  the very latest service news, 24 hours a day.  Oxford Bus Company doubled the number of Facebook "likes" overnight  while providing service updates during the heavy snowfall in February.

Go-Ahead's businesses have also identified ways of using social media  to interact with staff, many of whom use Twitter and Facebook in their daily lives. Southeastern for example, has a  dedicated business and social network for  its 3500 employees.

Samantha  Hodder, Go-Ahead's Interim Corporate Affairs Director said: "Our bus and rail services are used by more than 1.7million passengers a day and they want access to quick and accurate information about their services and the products we offer. Twitter and Facebook deliver that and also enable our passengers to exchange information about our services. We are committed to becoming a social business and to embracing new and developing  communication platforms which add to our  established communication tools such as our award-winning websites."

Go-Ahead Group will continue to distribute press notices via email and through the Go-Ahead Group website www.go-ahead.com


For further information, please contact:

The Go-Ahead Group
Samantha Hodder, Interim Group Corporate Affairs Director 020 7821 3928, [email protected]

Go-Ahead is a leading UK public transport operator, providing high quality services in the bus and rail sectors. Employing around 22,000 people across the country, over one billion passenger journeys are undertaken on our services each year. We are committed to operating our companies in a safe, socially and environmentally responsible way and are proud to have been reaccredited with Carbon Trust Standard after taking action on climate change. In addition to the travelling public, our customers include the Department for Transport, Transport for London (TfL) and local authorities.


Go-Ahead is one of the UK's largest bus operators. With a fleet of around 3,900 buses, we carry, on average, around 1.7 million passengers every day. Our operations are focused on high density commuter markets. We have a strong presence in London, with around 22per cent market share, where we provide regulated services for TfL. We operate deregulated services in Oxford, East Anglia, the South East, Southern and North East England. We also have a yellow school bus joint venture in North America.


The rail operation, Govia, is 65per cent owned by Go-Ahead and 35per cent by Keolis. It is the busiest rail operation in the UK, responsible for nearly 30per cent of all UK passenger rail journeys through its three rail franchises: Southern (which includes the Gatwick Express), Southeastern and London Midland. In December 2009, Southeastern began operating the UK's first high speed domestic rail service between Kent and London, significantly reducing journey times.

distributed by
share with twitter share with LinkedIn share with facebook
share via e-mail
Latest news on GO-AHEAD GROUP PLC
07:53a GO AHEAD : *hsbc cuts go-ahead group price target to 2000 pence - 'buy'
04/27 GO AHEAD : *ms raises go-ahead group target to 2555 pence - 'equal-weight'
04/25 GO AHEAD : achieves 95% score in Business in the Community's 2017 sustainable in..
04/24 GO AHEAD : *barclays cuts go-ahead group price target to 1920 pence - 'equal wei..
04/21 GO AHEAD : *jpmorgan cuts go-ahead group price target to 2277 pence - 'overweigh..
04/20 GO AHEAD : Q3 Trading Statement
04/20 TOP NEWS : Go-Ahead Maintains Full Year Expectations As Trading In Line
04/20 *TRADERS : Investec raises go-ahead group to 'buy' ('add')
04/20 GO AHEAD : Third Quarter Trading Statement
04/19 GO AHEAD : Employee Benefit Trust Share Purchase
More news
Sector news : Rail Services
03/29 UK's Stagecoach confirms profit target, rail revenue rises
03/27DJStagecoach Loses South Western Rail Franchise -- Market Talk
03/27DJFIRSTGROUP : MTR JV Wins South Western Rail Franchise
03/07DJMTR : 2016 Net Profit HK$10.25 Billion
2016 Japan watchdog recommends $1.9 million fine for Morgan Stanley MUFG
More sector news : Rail Services
Financials ( GBP)
Sales 2017 3 435 M
EBIT 2017 147 M
Net income 2017 84,8 M
Finance 2017 193 M
Yield 2017 5,80%
P/E ratio 2017 8,88
P/E ratio 2018 8,92
EV / Sales 2017 0,16x
EV / Sales 2018 0,17x
Capitalization 754 M
More Financials
Duration : Period :
Go-Ahead Group plc Technical Analysis Chart | GOG | GB0003753778 | 4-Traders
Full-screen chart
Technical analysis trends GO-AHEAD GROUP PLC
Short TermMid-TermLong Term
Technical analysis
Income Statement Evolution
More Financials
Mean consensus OUTPERFORM
Number of Analysts 13
Average target price 22,1  GBP
Spread / Average Target 26%
Consensus details
EPS Revisions
More Estimates Revisions
David Allen Brown Group CEO & Non-Executive Director
Andrew James Allner Chairman
Patrick Butcher Chief Financial Officer & Director
Katherine Christina Mary Innes Ker Senior Independent Director
Nicholas Wenham Horler Independent Non-Executive Director
More about the company
Sector and Competitors
1st jan.Capitalization (M$)
TOKYU CORP-5.94%9 083
More Results