Green Mountain Coffee Roasters Inc. : Two New Breakthrough Brew Over Ice Beverages Now Available For Keurig Brewers
07/10/2012| 10:35am US/Eastern
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Vitamin Burst™ Iced Fruit Brew and Sweet & Creamy Iced Coffee Latest
in Iced Beverage Offerings
Just in time for summer, Green Mountain Coffee Roasters, Inc. (GMCR)
(NASDAQ: GMCR) today announced two new innovative Brew Over Ice
beverages: The Original Donut Shop™ Coffee Sweet & Creamy Iced Coffee
K-Cup® packs, and the first ever iced fruit brew in a K-Cup® pack, Vitamin
Burst™.
Vitamin Burst(TM), the first iced fruit brew in a K-Cup(R) pack for the Keurig(R) Single Cup Brewing system. (Photo: Business Wire)
"These new varieties are a revolutionary advancement in the choices we
can offer our customers," said Ross Fenderson, Senior Brand Manager for
Brew Over Ice. "Both Sweet & Creamy Iced Coffee and Vitamin Burst
varieties offer entirely new ways to enjoy your Keurig brewer."
Delicious Icy Refreshment That Meets Your Thirst Head On
Vitamin Burst™ K-Cup® packs are a cold splash of icy refreshment that
meet your thirst head on. Vitamin Burst™ K-Cup® packs contain fruit that
is gently dried to retain its active ingredients, and the Keurig® brewer
unlocks the fruit's power when brewed over ice. Each 8-oz. serving of
Vitamin Burst™ is naturally sweetened, caffeine-free, contains no
artificial colors or flavors, and is high in antioxidant vitamin C.
Vitamin Burst™ is currently available in two fruit flavors:
-
Strawberry Pomegranate: Sun-warmed strawberries are paired with
sweet pomegranates to create a delicious fruit brew.
-
Acai Berry: A tasty combination of powerful super-fruit and
luscious berries creates a refreshing fruit brew.
"We're thrilled to continue expanding our beverage options beyond
coffee, tea, and hot cocoa," said Fenderson. "This innovative,
first-ever iced fruit brew combats 'water boredom' and provides a
refreshing blend of fruit flavors."
A Touch of Sweet, A Touch of Creamy
Sweet & Creamy Iced Coffee K-Cup® packs have a splash of sweet creamer
built into the specially formulated coffee blend, resulting in a
perfectly brewed, creamy iced coffee in one touch. There are two
delicious varieties of The Original Donut Shop™ Sweet & Creamy Iced
Coffee:
-
Regular: An all-American classic iced coffee with the right
splash of sweet creamer.
-
Nutty Hazelnut: The just-right roasted and toasted nutty iced
coffee with a touch of sweet creamer.
These innovative Brew Over Ice K-Cup® packs are specifically designed to
brew directly over ice in a Keurig® Single Cup K-Cup® brewer. They are
specially formulated to deliver a full-strength, great tasting iced
beverage every time. To brew over ice with a Keurig®
brewer follow these three easy steps:
1. Fill a 16-oz. plastic cup to the top with ice and place on the
Keurig® brewer. Do not use glass. Put a Brew Over Ice K-Cup® pack in the
brew basket.
2. Brew 6-oz. or 8-oz. for optimal flavor.
3. The ice does the rest - stir and enjoy!
The Original Donut Shop™ Sweet & Creamy Iced Coffee ($16.49/22-count box
of K-Cup® packs) and Vitamin Burst™ ($17.49/24-count box of K-Cup®
packs) are available exclusively online at www.GreenMountainCoffee.com
and www.Keurig.com.
For more information, visit: www.VitaminBurst.com
or www.BrewOverIce.com.
About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)
As a leader in specialty coffee and coffee makers, Green Mountain Coffee
Roasters, Inc. (NASDAQ: GMCR), is recognized for its award-winning
coffees, innovative Keurig® Single Cup brewing technology,
and socially responsible business practices. GMCR supports local and
global communities by offsetting 100 percent of its direct greenhouse
gas emissions, investing in sustainably-grown coffee, and donating at
least five percent of its pre-tax profits to social and environmental
projects.
GMCR routinely posts information that may be of importance to investors
in the Investor Relations section of its website, including news
releases and its complete financial statements, as filed with the SEC.
The Company encourages investors to consult this section of its website
regularly for important information and news. Additionally, by
subscribing to the Company's automatic
email news release delivery, individuals can receive news directly
from GMCR as it is released.
GMCR-S
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50336245&lang=en
GMCR?s Specialty Coffee Business Unit
Sandy Yusen,
866-968-2739
Director of Public Relations
sandy.yusen@gmcr.com
© Business Wire 2012
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