Today Groupon (http://www.groupon.com)
(NASDAQ: GRPN) announced the nationwide launch of Groupon Rewards (http://www.groupon.com/Rewards),
an easy-to-use loyalty program for merchants that enables them to offer
customers special Rewards for repeat business. After a successful pilot
program in Philadelphia, Groupon Rewards is now open to U.S. merchants,
regardless of whether or not the business has previously run a Groupon
Groupon Rewards stimulates repeat business and customer loyalty for
merchants, without the hassles of check-ins, extra apps, key fobs or
punch cards. Consumers automatically earn Rewards just by using any
major credit card saved in their Groupon profile when they eat, shop and
explore their favorite local spots. Once a customer spends an amount
pre-determined by the merchant, a Reward is unlocked to use during a
future visit. Rewards works seamlessly with merchants' existing
point-of-sale systems, allowing business owners to avoid expensive
upfront investments and focus on operations as usual while Groupon does
"We believe this is the easiest Rewards program in the world for both
merchants and consumers," said Jay Hoffmann, General Manager, Groupon
Rewards. "Merchants can leverage the power of Groupon's active customer
base to launch a loyalty program with real impact, using the systems
they already have in place. And thanks to the scale of Groupon's network
of high quality local businesses, consumers can enjoy increased savings
from a wide variety of merchants in their backyard and all over the U.S."
"Groupon Rewards helps us convert more of our clientele into regular,
long-term customers," said Randy Currie, owner of five Currie Day Spas
in the Philadelphia area. "We find the program very easy to use, and the
data we receive back helps us better understand consumer purchase
behavior and the overall effectiveness of our marketing campaigns."
Preliminary data points to Groupon Rewards customers becoming even more
loyal than organically acquired customers, further stimulating business
for merchants. In addition, merchants can access detailed analytics
within the Merchant Center on Groupon.com, which encompasses customer
spend history, frequency of visits and the number of Rewards earned and
Groupon Rewards joins Groupon's daily deals and Groupon Now! real-time
deals to create the first complete suite of marketing services for local
businesses, adding a retention solution to the existing customer
acquisition and yield management offerings. Merchants interested in
registering for the program can visit http://www.groupon.com/merchants/Rewards.
Consumers can learn more and enroll at http://www.groupon.com/joinRewards.
For images and video, please visit http://www.thenewsmarket.com/grouponrewards.
Groupon, launched in November 2008 in Chicago, features a daily deal on
the best stuff to do, eat, see and buy in 48 countries around the world.
Groupon uses collective buying power to offer huge discounts and provide
a win-win for business and consumers, delivering more than 1,000 daily
deals globally. To subscribe for the best deals in your city, visit http://www.groupon.com.
To learn how to become a featured business, visit http://www.grouponworks.com.
This announcement contains forward-looking statements that involve risks
and uncertainties, and actual results could differ materially from those
discussed. Factors that could cause or contribute to such differences
include, but are not limited to, the factors included under the headings
"Risk Factors" and "Management's Discussion and Analysis of Financial
Condition and Results of Operations" in the company's Annual Report on
Form 10-K for the year ended December 31, 2011, filed with the
Securities and Exchange Commission, copies of which may be obtained by
visiting the company's Investor Relations web site at http://investor.groupon.com
or the SEC's web site at www.sec.gov.
You should not rely upon forward-looking statements as predictions of
future events. Although we believe that the expectations reflected in
the forward-looking statements are reasonable, we cannot guarantee that
the future results, levels of activity, performance or events and
circumstances reflected in the forward-looking statements will be
achieved or occur. Moreover, neither we nor any other person assumes
responsibility for the accuracy and completeness of the forward-looking
statements. We undertake no obligation to update publicly any
forward-looking statements for any reason after the date of this press
release to conform these statements to actual results or to changes in