"Innovation depends on what we are about and what we actually do to create added value and remain relevant in the world of today, providing new responses to challenges and opportunities as they arise.¨

Grupo SURA, as part of its commitment to implementing best practices, has redefined its corporate role with regard to its core investments, thereby allowing the company to adapt to an ever-changing environment. Consequently, the Company decided to create a dedicated Corporate Planning Department, headed by Carolina Herrera Mesa; with one of the strategic thrusts of this new area being innovation.

"In keeping with this new structure, we at Grupo SURA acknowledge that innovation forms part of our essential nature and that of our core investments, thus transcending any notion of this being a simple tool or process." stated Carolina Mesa.

In the light of this Senior Management has identified three different mainstays on which to base our innovation strategies: the first being its conception as part of our corporate essence, around which all of our endeavors revolve; the second focuses on creating added value through the products and solutions we offer in all those sectors where we are present; and the third corresponds to the sustainability factor, which is key to being able to remain competitive and relevant over time.

Innovation, considered as an integral part of Grupo Sura´s corporate essence and that of its core investments, consists of encouraging us to reflect and base our performance on our corporate principles of Transparency, Respect, Responsibility and Fairness. In this way we are able to respond to the dynamic needs of each of our markets, creating long-term relationships with our stakeholder groups and the public at large as part of a win-win situation for all.

Please click on the following link for more from Carolina Mesa Herrera, Head of Grupo Sura´s Corporate Planning Department.
distributed by