RIACHUELO OPENS ITS 229th STORE

São Paulo, August 18, 2014 - Guararapes Confecções - Lojas Riachuelo [BM&FBOVESPA: GUAR3 (ON); GUAR4 (PN)], announces the opening of Riachuelo's 229th store.

Located in São Carlos, state of São Paulo, the new store has a sales area of 876m² and expands the

Company's presence in the Southeast region to 115 units.

New Stores 2014 Opening Sales Area (m²)

1 - Serra/ES - Shopping Monts errat February 19 1,234
2 - Betim /MG - Monte Carm o Shopping April 10 2,150
3 - Belém /PA - Shopping Pátio Belém April 23 1,358
4 - Cabo de Santo Agos tinho/PE - Shopping Cos ta Dourada April 24 1,756
5 - São Jos é do Rio Preto/SP - Shopping Iguatem i April 26 1,133
6 - Rio de Janeiro/RJ - Am éricas Shopping April 29 1,740
7 - Piracicaba/SP - Shopping Piracicaba April 29 2,194
8 - Pindam onhangaba/SP - Shopping Pátio Pinda April 30 1,302
9 - Cariacica/ES - Shopping Moxuara May 06 2,104
10 - São Luís /MA - São Luis Shopping May 06 2,287
11 - São Paulo/SP - Avenida Paulis ta May 29 1,156
12 - São Jos é dos Cam pos /SP - Vale Sul Shopping July 03 1,829
13 - São Paulo/SP - Shopping Eldorado July 17 718
14 - Rio de Janeiro/RJ - Shopping Via Bras il July 31 698
15 - Bras ília/DF - Boulevard Shopping Bras ília Augus t 05 475
16 - Barretos /SP - North Shopping Barretos Augus t 05 1,458
17 - São Carlos /SP - Shopping Iguatem i São Carlos Augus t 16 876

For further information visit our website at http://www.riachuelo.com.br/ir

Guararapes Confecções - Lojas Riachuelo Flávio Rocha

CEO

Tulio Queiroz CFO tulioj@riachuelo.com.br Marcelo Oscar Investor Relations marcelo@riachuelo.com.br

About Guararapes-Riachuelo:

Guararapes is the largest fashion group in Brazil and the parent company of the retail chain Lojas Riachuelo, one of the country',s largest clothing department store chain with 229 stores nationwide. Since it began operations, the Group has striven to supply high-quality products at affordable prices, always seeking to satisfy its customers and add value for its shareholders. One of its main differentials is the integration of its manufacturing and retail arms, a model that has proved successful worldwide, enabling Guararapes-Riachuelo to respond rapidly to changing trends in the market and the fashion world.

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