RIACHUELO OPENS ITS 211st STORE

São Paulo, December 13, 2013 - Guararapes Confecções - Lojas Riachuelo [BM&FBOVESPA: GUAR3 (ON); GUAR4 (PN)], announces the opening of Riachuelo's 211st store.

Located in Mogi das Cruzes, state of São Paulo, the new store has a sales area of 1,338m² and expands the

Company's presence in the Southeast region to 101 units.


For further information visit our website at http://www.riachuelo.com.br/ir

Guararapes Confecções - Lojas Riachuelo Flávio Rocha

CEO

Tulio Queiroz CFO tulioj@riachuelo.com.br Marcelo Oscar Investor Relations marcelo@riachuelo.com.br

About Guararapes-Riachuelo:

Guararapes is the largest fashion group in Brazil and the parent company of the retail chain Lojas Riachuelo, one of the country',s largest clothing department store chain with 211 stores nationwide. Since it began operations, the Group has striven to supply high-quality products at affordable prices, always seeking to satisfy its customers and add value for its shareholders. One of its main differentials is the integration of its manufacturing and retail arms, a model that has proved successful worldwide, enabling Guararapes-Riachuelo to respond rapidly to changing trends in the market and the fashion world.

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