H.J. Heinz Company : Heinz® Tomato Ketchup Blended with Balsamic Vinegar Satisfies Fan Hunger as Newest Member of Heinz Ketchup's Standard Line Up
05/01/2012| 09:35am US/Eastern
Originally a Limited Edition Item, Product Taste and Versatility Have
People Craving More
Ketchup lovers across the country have spoken and Heinz is answering
Following consumer fanfare for a special, limited edition offering, Heinz introduces Heinz(R) Tomato Ketchup Blended with Balsamic Vinegar as a regular offering. (Photo: Business Wire)
As a result of overwhelming consumer fanfare surrounding a recent
limited time offering, Heinz today announced that Heinz Ketchup Blended
with Balsamic Vinegar will join the brand's standard line-up of ketchup
offerings. A sophisticated twist on the classic recipe of America's
Favorite Ketchup®, the product is the first new flavor from Heinz
Ketchup in nearly a decade.
Heinz Ketchup Blended with Balsamic Vinegar uses traditional Heinz
variety tomatoes and Heinz's special blend of spices but blends it with
a tangy balsamic vinegar instead of traditional distilled white vinegar.
This provides a richer, deeper flavor and offers ketchup lovers
something new and exciting that still maintains the unique taste of
"We were thrilled with how people embraced the limited edition flavor
and are happy to announce that it will join the other varieties of Heinz
Ketchup offered regularly," said Eric Dahmer, senior brand manager for
Heinz Ketchup. "People told us they loved the familiar, yet exciting
taste and enjoy it as a key ingredient in favorite recipes and as a
flavor-booster on mealtime foods, such as chicken, pork and steak to
create a more sophisticated, robust taste."
Last fall, the limited edition product was offered first to the hundreds
of thousands of ketchup lovers who "like" Heinz Ketchup on Facebook in
the US. With so much excitement and positive reviews from fans at the
initial launch, retailers embraced the limited time offer and sold it
from December 2011 to March 2012. During this time, it quickly became
clear that consumers had a strong craving for the new blend and
indicated through brisk sales and pleas on Facebook that they wanted to
enjoy it on a more ongoing basis.
Heinz Ketchup Blended with Balsamic Vinegar will be available at select
retailers nationwide and joins an array of specialty Heinz Ketchups,
including Organic, Simply Heinz, No-Salt Added, Hot & Spicy, and Reduced
Sugar varieties. The product comes in a classic 14-ounce glass bottle
with a silver cap and a sleek black and silver label. It will be sold at
a suggested retail price of $2.49.
H.J. Heinz Company, offering "Good Food Every Day,"™ is one of the
world's leading marketers and producers of healthy, convenient and
affordable foods specializing in ketchup, sauces, meals, soups, snacks
and infant nutrition. Heinz provides superior quality, taste and
nutrition for all eating occasions whether in the home, restaurants, the
office or "on-the-go." Heinz is a global family of leading branded
products, including Heinz® Ketchup, sauces, soups, beans, pasta and
infant foods (representing over one third of Heinz's total sales),
Ore-Ida® potato products, Weight Watchers® Smart Ones® entrees, T.G.I.
FRiDAY's® snacks, and Plasmon® infant nutrition. Heinz is famous for its
iconic brands on six continents, showcased by Heinz® Ketchup, The
World's Favorite Ketchup®.
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Heinz North America
Tracey Parsons, 412-237-5774
Kerry McCauley, 212-704-8222
© Business Wire 2012