August9, 2017

Company name: Hakuhodo DY Holdings Inc. Representative director: Mr. Hirokazu Toda, President

(First Section of the Tokyo Stock Exchange Code number: 2433)

Inquiries: Mr. Satoru Yagi, Executive Manager, Investor Relations Division

Tel: +81-(3) 6441-9033

Non-Consolidated Billings of Hakuhodo Inc., Daiko Advertising Inc. and Yomiko Advertising Inc. July 2017

Monthly billings of the company's three main advertising agencies (non- consolidated), all of which are subsidiaries of the company, were as follows;

  1. Billings by Type of Service for July 2017 (Millions of yen)

    July

    Cumulative

    Results

    Y-o-Y

    Share (%)

    Results

    Y-o-Y

    Share (%)

    H

    a k u h o d o

    Newspapers

    2,453

    75.7%

    4.4%

    10,160

    86.8%

    4.6%

    Magazines

    667

    70.3%

    1.2%

    3,591

    85.2%

    1.6%

    Radio

    635

    98.1%

    1.1%

    2,477

    94.3%

    1.1%

    Television

    25,352

    99.2%

    45.7%

    100,994

    100.6%

    45.4%

    Subtotal

    29,109

    95.8%

    52.5%

    117,224

    98.6%

    52.7%

    Internet media

    5,326

    112.1%

    9.6%

    21,863

    116.6%

    9.8%

    Outdoor media

    1,615

    93.4%

    2.9%

    7,919

    111.9%

    3.6%

    Creative

    7,809

    116.6%

    14.1%

    30,505

    110.6%

    13.7%

    Marketing/Promotion

    10,604

    111.2%

    19.1%

    41,541

    114.4%

    18.7%

    Others

    990

    162.9%

    1.8%

    3,421

    122.9%

    1.5%

    Subtotal

    26,347

    113.0%

    47.5%

    105,251

    113.8%

    47.3%

    Total

    55,456

    103.2%

    100.0%

    222,475

    105.2%

    100.0%

    D

    a i k o

    Newspapers

    1,009

    77.5%

    9.6%

    4,318

    98.1%

    10.6%

    Magazines

    135

    126.5%

    1.3%

    450

    103.9%

    1.1%

    Radio

    187

    107.9%

    1.8%

    767

    101.8%

    1.9%

    Television

    5,159

    108.7%

    49.3%

    19,864

    112.5%

    48.6%

    Subtotal

    6,491

    102.5%

    62.0%

    25,400

    109.3%

    62.2%

    Internet media

    487

    104.1%

    4.7%

    2,200

    128.9%

    5.4%

    Outdoor media

    661

    79.2%

    6.3%

    2,889

    98.6%

    7.1%

    Creative

    798

    95.0%

    7.6%

    3,425

    119.9%

    8.4%

    Marketing/Promotion

    1,923

    135.9%

    18.4%

    6,484

    98.0%

    15.9%

    Others

    110

    32.2%

    1.1%

    461

    68.8%

    1.1%

    Subtotal

    3,981

    102.0%

    38.0%

    15,463

    104.6%

    37.8%

    Total

    10,473

    102.3%

    100.0%

    40,864

    107.4%

    100.0%

    Y

    o m i k o

    Newspapers

    356

    47.0%

    6.5%

    1,490

    71.3%

    7.0%

    Magazines

    61

    98.6%

    1.1%

    278

    78.2%

    1.3%

    Radio

    121

    74.9%

    2.2%

    379

    73.9%

    1.8%

    Television

    2,070

    94.3%

    37.7%

    8,240

    102.7%

    38.8%

    Subtotal

    2,610

    82.1%

    47.5%

    10,388

    94.6%

    48.9%

    Internet media

    219

    72.8%

    4.0%

    1,114

    113.7%

    5.2%

    Outdoor media

    332

    125.7%

    6.1%

    887

    92.6%

    4.2%

    Creative

    688

    121.7%

    12.5%

    2,453

    91.9%

    11.6%

    Marketing/Promotion

    1,446

    96.0%

    26.3%

    5,556

    92.0%

    26.2%

    Others

    196

    199.4%

    3.6%

    832

    172.9%

    3.9%

    Subtotal

    2,884

    105.4%

    52.5%

    10,844

    97.5%

    51.1%

    Total

    5,494

    92.9%

    100.0%

    21,233

    96.0%

    100.0%

  2. Billings by Regional Service Area for July 2017 (Millions of yen)

July

Cumulative

Results

Y-o-Y

Share (%)

Results

Y-o-Y

Share (%)

H

a k u h o d o

Tokyo area

49,338

102.2%

89.0%

198,787

104.8%

89.4%

Kansai area

4,590

122.4%

8.3%

17,562

115.5%

7.9%

Chubu area

749

118.5%

1.4%

3,219

116.3%

1.4%

Kyushu area

777

72.9%

1.4%

2,906

78.3%

1.3%

Others

Total

55,456

103.2%

100.0%

222,475

105.2%

100.0%

D

a i k o

Tokyo area

6,215

103.3%

59.4%

24,494

102.6%

59.9%

Kansai area

3,854

102.3%

36.8%

14,649

118.9%

35.8%

Chubu area

402

89.4%

3.8%

1,720

93.8%

4.2%

Kyushu area

Others

Total

10,473

102.3%

100.0%

40,864

107.4%

100.0%

Y

o m i k o

Tokyo area

4,621

88.5%

84.1%

17,627

94.1%

83.0%

Kansai area

660

136.8%

12.0%

2,651

103.5%

12.5%

Chubu area

41

93.7%

0.8%

151

122.3%

0.7%

Kyushu area

41

213.7%

0.7%

202

227.5%

1.0%

Others

129

87.4%

2.4%

600

100.0%

2.8%

Total

5,494

92.9%

100.0%

21,233

96.0%

100.0%

  • For each set of figures, the total may not match the sum because figures are

    rounded down to the nearest million yen.

  • Billings include the following advertising services.

"Newspapers", "Magazines", "Radio" and "Television" are the total expenses for placement of domestic and export advertising.

"Television" includes advertising expenses for CS/BS media related. "Internet media" are the transactions for placement of advertising spots on the Internet and cell phones. However, transactions concerned with creating

and producing advertisements for the Internet and cell phones are included in "Creative".

"Outdoor media" is the total of space charge and production billings involving outdoor advertising, train and other transportation advertising, insertions and other advertising media.

"Creative" includes billings for creating and producing advertisements for newspapers, magazines, radio, television and the Internet, including contract money for advertising performers.

"Marketing/promotion" includes transactions concerned with consulting, planning and surveys in the marketing, communication and brand management domains, and other consulting, planning and implementation transactions in such areas as sales promotion, special events, public relations and customer relationship management.

"Others" includes transactions concerned with sports, entertainment and other similar content.

* Figures in this Monthly Billings Report are based on the monthly billings of the company's three main advertising agencies and have not been audited by an independent auditor. Accordingly, there may be discrepancies between these

figures and the company's Consolidated Financial Results.

Hakuhodo DY Holdings Inc. published this content on 09 August 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 09 August 2017 07:41:13 UTC.

Original documenthttp://v4.eir-parts.net/v4Contents/View.aspx?cat=tdnet&sid=1506161

Public permalinkhttp://www.publicnow.com/view/DC10839232611CB56A6345A05F82304DD982F2D7