August9, 2017
Company name: Hakuhodo DY Holdings Inc. Representative director: Mr. Hirokazu Toda, President
(First Section of the Tokyo Stock Exchange Code number: 2433)
Inquiries: Mr. Satoru Yagi, Executive Manager, Investor Relations Division
Tel: +81-(3) 6441-9033
Non-Consolidated Billings of Hakuhodo Inc., Daiko Advertising Inc. and Yomiko Advertising Inc. July 2017
Monthly billings of the company's three main advertising agencies (non- consolidated), all of which are subsidiaries of the company, were as follows;
Billings by Type of Service for July 2017 (Millions of yen)
July
Cumulative
Results
Y-o-Y
Share (%)
Results
Y-o-Y
Share (%)
H
a k u h o d o
Newspapers
2,453
75.7%
4.4%
10,160
86.8%
4.6%
Magazines
667
70.3%
1.2%
3,591
85.2%
1.6%
Radio
635
98.1%
1.1%
2,477
94.3%
1.1%
Television
25,352
99.2%
45.7%
100,994
100.6%
45.4%
Subtotal
29,109
95.8%
52.5%
117,224
98.6%
52.7%
Internet media
5,326
112.1%
9.6%
21,863
116.6%
9.8%
Outdoor media
1,615
93.4%
2.9%
7,919
111.9%
3.6%
Creative
7,809
116.6%
14.1%
30,505
110.6%
13.7%
Marketing/Promotion
10,604
111.2%
19.1%
41,541
114.4%
18.7%
Others
990
162.9%
1.8%
3,421
122.9%
1.5%
Subtotal
26,347
113.0%
47.5%
105,251
113.8%
47.3%
Total
55,456
103.2%
100.0%
222,475
105.2%
100.0%
D
a i k o
Newspapers
1,009
77.5%
9.6%
4,318
98.1%
10.6%
Magazines
135
126.5%
1.3%
450
103.9%
1.1%
Radio
187
107.9%
1.8%
767
101.8%
1.9%
Television
5,159
108.7%
49.3%
19,864
112.5%
48.6%
Subtotal
6,491
102.5%
62.0%
25,400
109.3%
62.2%
Internet media
487
104.1%
4.7%
2,200
128.9%
5.4%
Outdoor media
661
79.2%
6.3%
2,889
98.6%
7.1%
Creative
798
95.0%
7.6%
3,425
119.9%
8.4%
Marketing/Promotion
1,923
135.9%
18.4%
6,484
98.0%
15.9%
Others
110
32.2%
1.1%
461
68.8%
1.1%
Subtotal
3,981
102.0%
38.0%
15,463
104.6%
37.8%
Total
10,473
102.3%
100.0%
40,864
107.4%
100.0%
Y
o m i k o
Newspapers
356
47.0%
6.5%
1,490
71.3%
7.0%
Magazines
61
98.6%
1.1%
278
78.2%
1.3%
Radio
121
74.9%
2.2%
379
73.9%
1.8%
Television
2,070
94.3%
37.7%
8,240
102.7%
38.8%
Subtotal
2,610
82.1%
47.5%
10,388
94.6%
48.9%
Internet media
219
72.8%
4.0%
1,114
113.7%
5.2%
Outdoor media
332
125.7%
6.1%
887
92.6%
4.2%
Creative
688
121.7%
12.5%
2,453
91.9%
11.6%
Marketing/Promotion
1,446
96.0%
26.3%
5,556
92.0%
26.2%
Others
196
199.4%
3.6%
832
172.9%
3.9%
Subtotal
2,884
105.4%
52.5%
10,844
97.5%
51.1%
Total
5,494
92.9%
100.0%
21,233
96.0%
100.0%
Billings by Regional Service Area for July 2017 (Millions of yen)
July | Cumulative | ||||||
Results | Y-o-Y | Share (%) | Results | Y-o-Y | Share (%) | ||
H a k u h o d o | Tokyo area | 49,338 | 102.2% | 89.0% | 198,787 | 104.8% | 89.4% |
Kansai area | 4,590 | 122.4% | 8.3% | 17,562 | 115.5% | 7.9% | |
Chubu area | 749 | 118.5% | 1.4% | 3,219 | 116.3% | 1.4% | |
Kyushu area | 777 | 72.9% | 1.4% | 2,906 | 78.3% | 1.3% | |
Others | - | - | - | - | - | - | |
Total | 55,456 | 103.2% | 100.0% | 222,475 | 105.2% | 100.0% | |
D a i k o | Tokyo area | 6,215 | 103.3% | 59.4% | 24,494 | 102.6% | 59.9% |
Kansai area | 3,854 | 102.3% | 36.8% | 14,649 | 118.9% | 35.8% | |
Chubu area | 402 | 89.4% | 3.8% | 1,720 | 93.8% | 4.2% | |
Kyushu area | - | - | - | - | - | - | |
Others | - | - | - | - | - | - | |
Total | 10,473 | 102.3% | 100.0% | 40,864 | 107.4% | 100.0% | |
Y o m i k o | Tokyo area | 4,621 | 88.5% | 84.1% | 17,627 | 94.1% | 83.0% |
Kansai area | 660 | 136.8% | 12.0% | 2,651 | 103.5% | 12.5% | |
Chubu area | 41 | 93.7% | 0.8% | 151 | 122.3% | 0.7% | |
Kyushu area | 41 | 213.7% | 0.7% | 202 | 227.5% | 1.0% | |
Others | 129 | 87.4% | 2.4% | 600 | 100.0% | 2.8% | |
Total | 5,494 | 92.9% | 100.0% | 21,233 | 96.0% | 100.0% |
For each set of figures, the total may not match the sum because figures are
rounded down to the nearest million yen.
Billings include the following advertising services.
"Newspapers", "Magazines", "Radio" and "Television" are the total expenses for placement of domestic and export advertising.
"Television" includes advertising expenses for CS/BS media related. "Internet media" are the transactions for placement of advertising spots on the Internet and cell phones. However, transactions concerned with creating
and producing advertisements for the Internet and cell phones are included in "Creative".
"Outdoor media" is the total of space charge and production billings involving outdoor advertising, train and other transportation advertising, insertions and other advertising media.
"Creative" includes billings for creating and producing advertisements for newspapers, magazines, radio, television and the Internet, including contract money for advertising performers.
"Marketing/promotion" includes transactions concerned with consulting, planning and surveys in the marketing, communication and brand management domains, and other consulting, planning and implementation transactions in such areas as sales promotion, special events, public relations and customer relationship management.
"Others" includes transactions concerned with sports, entertainment and other similar content.
* Figures in this Monthly Billings Report are based on the monthly billings of the company's three main advertising agencies and have not been audited by an independent auditor. Accordingly, there may be discrepancies between these
figures and the company's Consolidated Financial Results.
Hakuhodo DY Holdings Inc. published this content on 09 August 2017 and is solely responsible for the information contained herein.
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