HAKUHODO DY HOLDINGS INC November10, 2017
Company name: Hakuhodo DY Holdings Inc. Representative director: Mr. Hirokazu Toda, President
(First Section of the Tokyo Stock Exchange Code number: 2433)
Inquiries: Mr. Satoru Yagi, Executive Manager, Investor Relations Division
Tel: +81-(3) 6441-9033
Non-Consolidated Billings of Hakuhodo Inc., Daiko Advertising Inc. and Yomiko Advertising Inc. October 2017
Monthly billings of the company's three main advertising agencies (non- consolidated), all of which are subsidiaries of the company, were as follows;
(1) Billings by Type of Service for October 2017 (Millions of yen)
October | Cumulative | ||||||
Results | Y-o-Y | Share (%) | Results | Y-o-Y | Share (%) | ||
H a k u h o d o | Newspapers | 3,112 | 104.8% | 5.3% | 17,657 | 89.1% | 4.5% |
Magazines | 1,193 | 89.8% | 2.0% | 7,191 | 89.7% | 1.8% | |
Radio | 594 | 90.5% | 1.0% | 4,241 | 93.0% | 1.1% | |
Television | 25,616 | 93.4% | 43.5% | 171,831 | 99.2% | 44.0% | |
Subtotal | 30,517 | 94.2% | 51.8% | 200,921 | 97.7% | 51.5% | |
Internet media | 6,410 | 109.0% | 10.9% | 38,647 | 112.5% | 9.9% | |
Outdoor media | 1,469 | 110.3% | 2.5% | 12,829 | 109.9% | 3.3% | |
Creative | 6,984 | 109.2% | 11.9% | 54,112 | 108.9% | 13.9% | |
Marketing/Promotion | 12,491 | 110.3% | 21.2% | 77,659 | 110.9% | 19.9% | |
Others | 1,028 | 109.4% | 1.7% | 6,321 | 122.8% | 1.6% | |
Subtotal | 28,384 | 109.7% | 48.2% | 189,570 | 110.9% | 48.5% | |
Total | 58,901 | 101.1% | 100.0% | 390,491 | 103.7% | 100.0% | |
D a i k o | Newspapers | 1,496 | 154.5% | 13.6% | 8,145 | 108.0% | 11.2% |
Magazines | 178 | 110.2% | 1.6% | 904 | 109.1% | 1.2% | |
Radio | 205 | 110.4% | 1.9% | 1,329 | 104.1% | 1.8% | |
Television | 4,717 | 98.8% | 42.7% | 34,389 | 108.3% | 47.3% | |
Subtotal | 6,598 | 108.3% | 59.8% | 44,769 | 108.1% | 61.6% | |
Internet media | 507 | 111.2% | 4.6% | 3,729 | 124.0% | 5.1% | |
Outdoor media | 728 | 110.3% | 6.6% | 5,060 | 107.6% | 7.0% | |
Creative | 1,070 | 118.8% | 9.7% | 6,264 | 109.2% | 8.6% | |
Marketing/Promotion | 1,852 | 111.6% | 16.8% | 11,811 | 97.5% | 16.3% | |
Others | 282 | 115.4% | 2.6% | 1,017 | 76.3% | 1.4% | |
Subtotal | 4,440 | 113.2% | 40.2% | 27,883 | 103.7% | 38.4% | |
Total | 11,039 | 110.3% | 100.0% | 72,652 | 106.4% | 100.0% | |
Y o m i k o | Newspapers | 397 | 69.9% | 7.2% | 2,660 | 78.4% | 6.8% |
Magazines | 154 | 146.0% | 2.8% | 625 | 109.4% | 1.6% | |
Radio | 107 | 77.2% | 1.9% | 663 | 74.6% | 1.7% | |
Television | 2,130 | 100.9% | 38.5% | 14,226 | 103.3% | 36.2% | |
Subtotal | 2,789 | 95.4% | 50.4% | 18,176 | 97.6% | 46.2% | |
Internet media | 394 | 195.5% | 7.1% | 2,131 | 118.9% | 5.4% | |
Outdoor media | 221 | 102.2% | 4.0% | 1,469 | 83.9% | 3.7% | |
Creative | 637 | 127.7% | 11.5% | 4,348 | 94.9% | 11.1% | |
Marketing/Promotion | 1,272 | 68.2% | 23.0% | 11,720 | 94.6% | 29.8% | |
Others | 220 | 104.2% | 4.0% | 1,473 | 158.9% | 3.7% | |
Subtotal | 2,746 | 91.7% | 49.6% | 21,144 | 98.6% | 53.8% | |
Total | 5,536 | 93.5% | 100.0% | 39,320 | 98.1% | 100.0% | |
（２）Major Changes (Largest Increases and Decreases) for October 2017
October | Cumulative | |||
Major Changed | Major Changed | |||
Largest Increases | Largest Decreases | Largest Increases | Largest Decreases | |
Hakuhodo | Transportation/Leisure | Beverages/Cigarettes/Luxury foods | Automobiles/Related products | Distribution/Retailing |
Automobiles/Related products | Finance/Insurance | Information/Communications | Finance/Insurance | |
Real estate/Housing facilities | Cosmetics/Toiletries | Transportation/Leisure | Government/Organizations | |
Daiko | Government/Organizations | Cosmetics/Toiletries | Finance/Insurance | Pharmaceuticals/Medical supplies |
Finance/Insurance | Classified advertising/Other | Classified advertising/Other | Cosmetics/Toiletries | |
Hobby supplies/Sporting goods | Energy/Material/Machinery | Restaurant/Services | Precision machinery/Office supplies | |
Yomiko | Information/Communications | Automobiles/Related products | Information/Communications | Beverages/Cigarettes/Luxury foods |
Distribution/Retailing | Cosmetics/Toiletries | Transportation/Leisure | Cosmetics/Toiletries | |
Energy/Material/Machinery | Foodstuffs | Real estate/Housing facilities | Automobiles/Related products | |
For each set of figures, the total may not match the sum because figures are
rounded down to the nearest million yen.
Billings include the following advertising services.
"Newspapers", "Magazines", "Radio" and "Television" are the total expenses for placement of domestic and export advertising.
"Television" includes advertising expenses for CS/BS media related.
"Internet media" are the transactions for placement of advertising spots on the Internet and cell phones. However, transactions concerned with creating and producing advertisements for the Internet and cell phones are included in "Creative".
"Outdoor media" is the total of space charge and production billings involving outdoor advertising, train and other transportation advertising, insertions and other advertising media.
"Creative" includes billings for creating and producing advertisements for newspapers, magazines, radio, television and the Internet, including contract money for advertising performers.
"Marketing/promotion" includes transactions concerned with consulting, planning and surveys in the marketing, communication and brand management domains, and other consulting, planning and implementation transactions in such areas as sales promotion, special events, public relations and customer relationship management.
"Others" includes transactions concerned with sports, entertainment and other similar content.
* Figures in this Monthly Billings Report are based on the monthly billings of the
company's three main advertising agencies and have not been audited by an independent auditor. Accordingly, there may be discrepancies between these
figures and the company's Consolidated Financial Results.
Hakuhodo DY Holdings Inc. published this content on 10 November 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 10 November 2017 06:18:03 UTC.
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