Halcor Metal Works : Group: Stronger Presence in the French Market through Reynolds Cuivre SAs

The Halcor Group grows a stronger presence in the French market following the integration in its commercial activities of the Reynolds European SAs copper business. As a result, Halcor Group subsidiaries Halcor and Sofia Med, are improving their position and ability to support customers in the French market, through an expanded product portfolio and network, as well as a stronger focus on product development and sales growth.

The above development comes as a result of the strategic investment by parent company Viohalco in Reynolds European SAs with the acquisition of the latter's copper products trading and distribution activities and the establishment of Reynolds Cuivre SAs as a new subsidiary. Leveraging on the strengths of Reynolds European, a company with a long tradition in the copper market, Halcor will now have the opportunity to develop business with existing clients and penetrate new segments of special interest related to its new product portfolio. At the same time, Sofia Med will be able to leverage a strong presence in France and an integrated distribution model to better support its customers. With a renewed focus on quality and reliability of the service provided to customers in France, both companies will be able to drive sales growth in the European market.

Reynolds European SAs has been for many decades one of the most significant French and European distributors of non-ferrous metals. Following a spin-off by Reynolds European SAs, the Viohalco Group subsidiary Reynolds Cuivre SAs has acquired the former's fixed assets, stocks, clientele and existing contracts, while maintaining and developing its experienced personnel specialising on the copper business.