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4-Traders Homepage  >  Equities  >  Nyse  >  Hanesbrands Inc.    HBI

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Hanesbrands Inc. : Virginia Beach Mom Wins $10,000 L'eggs Sweepstakes Trip to New York City

04/16/2013 | 07:10am US/Eastern

WINSTON-SALEM, N.C., April 16, 2013 /PRNewswire/ -- L'eggs Hosiery announced Kim Hulme from Virginia Beach, Va., won the $10,000 grand prize of the L'eggs "Live More. Run Less." Sweepstakes. Kim traveled to New York City to claim her prize. The winning package included airfare for two, a three-night hotel stay, meals and transportation, a beauty makeover with Suite 303, and a style makeover with celebrity stylist Phillip Bloch.

(Photo: http://photos.prnewswire.com/prnh/20130416/NY95022 )

A busy mother of four, Kim took her 19-year-old daughter on the sweepstakes' trip that was part of the launch of L'eggs Silken Mist collection and its tagline "Live More. Run Less." "Finding out I won was surreal! I was in shock when I learned all the things we would get to do on the trip and having my daughter with me made it extra special. I always prefer L'eggs and have been wearing them for a long time. They always make my legs look great and I love their new styles," she said.

Kim entered the sweepstakes on the last day and beat the odds against more than 100,000 entries in the sweepstakes. "We're so thrilled that this mother-and-daughter team got to enjoy this fantastic New York experience together on behalf of L'eggs hosiery," said Angela Hawkins, general manager of legwear at HanesBrands, which owns the L'eggs brand.

Phillip Bloch, stylist to the stars, accompanied Kim and her daughter, Katelyn, to select stores for her wardrobe spree. "We worked with proven insider fashion secrets and the latest trends to make Kim not only look great but to feel her personal best ever. With this L'eggs shopping spree, I had the chance to show Kim that you don't have to be a movie star to look and feel like a million bucks," Bloch said. The winner couldn't wait to meet the professional stylist. "I never really have time to shop for clothes, let alone have extra funds to spend on 'me,' " she said. "Having a celebrity stylist help me out was amazing!"

The winner's head-to-toe makeover included clothes, legwear and other accessories hand-picked with help from Phillip and a haircut and makeup session spearheaded by April Barton at her Suite 303 salon.

Visitors can check out the L'eggs Facebook or Twitter page to see photos of Kim's NYC shopping and style make-over and her finished L'eggs Look.

L'eggs Silken Mist is the perfect marriage of beauty and innovation. It incorporates run resist technology, a blend of soft and silky innovative yarns that make sheers less prone to run. The result is beautifully sheer legs with a flawless look that complements every fashion style.

About L'eggs hosiery

L'eggs is America's #1 Sheer Hosiery Brand. In 1970 the L'eggs brand revolutionized the industry by being the first hosiery brand to gain national distribution in food, drug, and mass retail stores. Today, L'eggs is the third -most recognized apparel brand according to Women's Wear Daily and the leading legwear brand in food/drug/mass. For more information, visit www.leggs.com. L'eggs is a brand of HanesBrands (NYSE: HBI).

SOURCE L'eggs

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