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Business Summary
Logo Harley-Davidson Inc
Manufactures motorcycles, parts and accessories

Harley-Davidson, Inc. manufactures and sells heavyweight motorcycles as well as a line of motorcycle parts, accessories, general merchandise and related services.

It also provides wholesale and retail financing and insurance programs primarily to Harley-Davidson dealers and customers.

The company operates its business through two segments: Motorcycles & Related Products and Financial Services.

The Motorcycles& Related Products segment designs, manufactures and sells at wholesale street-legal Harley-Davidson motorcycles as well as a line of motorcycle parts, accessories, general merchandise and related services.

The Financial Services segment consists of Harley-Davidson Financial Services, which provides wholesale and retail financing and provides insurance and insurance-related programs primarily to Harley-Davidson dealers and their retail customers.

Harley-Davidson was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.

Number of employees : 6 400 persons.
Sales per Businesses
20122013Delta
USD (in Million)%USD (in Million)%
Motorcycles4,94388.6%5,25889.1% +6%
Financial Services637.9211.4%641.5810.9% +0.57%
Sales per Regions
20122013Delta
USD (in Million)%USD (in Million)%
United States3,97271.2%4,17270.7% +4.81%
Europe, Middle East and Africa716.3412.8%774.1413.1% +7.47%
Other Foreign Countries249.954.5%313.735.3% +20.33%
Japan244.914.4%217.703.7% -12.5%
Canada211.083.8%228.803.9% +7.74%
Australia186.673.3%193.083.3% +3.32%
Managers
NameAgeSinceTitle
Keith E. Wandell, MBA642009Chairman, President & Chief Executive Officer
John A. Olin MBA, CPA532003Chief Financial Officer & Senior Vice President
George H. Conrades, MBA752002Independent Director
Donald A. James701991Director
Sara L. Levinson, MBA631996Independent Director
Richard I. Beattie741996Lead Independent Director
George L. Miles Jr., MBA722002Independent Director
James Albert Norling721993Independent Director
Jochen Zeitz512007Independent Director
Norman Thomas Linebarger, MBA512008Independent Director
Shareholders
NameShares%
The Vanguard Group, Inc. 15,640,1437.30%
Wellington Management Co. LLP 12,945,0706.04%
Fidelity Management & Research Co. 9,984,7574.66%
Baillie Gifford & Co. 9,906,7354.62%
T. Rowe Price Associates, Inc. 9,770,8804.56%
SSgA Funds Management, Inc. 8,690,7224.06%
BlackRock Fund Advisors 8,266,9573.86%
Waddell & Reed Investment Management Co. 7,182,4743.35%
Cantillon Capital Management LLC 6,248,9132.92%
Select Equity Group LP 3,939,9841.84%
Sector
Consumer Cyclicals
Automobiles & Auto Parts
 Automobiles & Auto Parts
  Auto & Truck Manufacturers
   Motorcycles & Scooters
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Company contact information
Harley-Davidson, Inc.
3700 West Juneau Avenue
Milwaukee, WI 53208-2818

Phone : +1.414.342.4680
Fax : +1.414.343.4515
Web : www.harley-davidson.com
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