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4-Traders Homepage  >  Equities  >  Nyse  >  Harley-Davidson Inc    HOG

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Harley Davidson : Milwaukee Bucks And Harley-Davidson Roll Full Throttle Into NBA Season With Jersey Patch Sponsorship

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08/10/2017 | 10:31pm CEST

MILWAUKEE (August 10, 2017) - The Milwaukee Bucks and Harley-Davidson have forged a multi-year global agreement featuring Harley-Davidson's iconic black, orange and white bar and shield logo on Bucks game jerseys beginning in the 2017-18 season.

Please click here for an image of the new Bucks jerseys featuring the Harley-Davidson logo.

The two globally renowned Milwaukee-based organizations made the announcement today at the Harley-Davidson Museum in downtown Milwaukee. Jersey sponsorships were approved as part of a three-year pilot program by the NBA Board of Governors in April 2016.

'It's a perfect fit for Harley-Davidson and the Bucks, two international brands with deep Milwaukee roots, to join together through this partnership,' said Matt Pazaras, Milwaukee Bucks Senior Vice President, Business Development and Strategy. 'Harley evokes as much passion among its riders as the Bucks do for our fans. And with that passion, along with its iconic logo and what it represents, Harley is the coolest brand for our players to sport during games.'

Harley-Davidson Inc. published this content on 10 August 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 10 August 2017 20:30:07 UTC.

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Financials ($)
Sales 2017 4 911 M
EBIT 2017 928 M
Net income 2017 595 M
Debt 2017 5 472 M
Yield 2017 3,14%
P/E ratio 2017 13,72
P/E ratio 2018 12,41
EV / Sales 2017 2,74x
EV / Sales 2018 2,66x
Capitalization 7 997 M
Chart HARLEY-DAVIDSON INC
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Harley-Davidson Inc Technical Analysis Chart | HOG | US4128221086 | 4-Traders
Technical analysis trends HARLEY-DAVIDSON INC
Short TermMid-TermLong Term
TrendsBearishBearishBearish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus HOLD
Number of Analysts 20
Average target price 51,2 $
Spread / Average Target 9,1%
EPS Revisions
Managers
NameTitle
Matthew S. Levatich President, Chief Executive Officer & Director
Michael J. Cave Non-Executive Chairman
Michelle A. Kumbier Senior VP-Motor Company Product & Operations
John A. Olin Chief Financial Officer & Senior Vice President
Sara L. Levinson Independent Director
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