Harman International Industries Inc./DE/ : Country Music Superstar Tim McGraw and HARMAN Launch New Line of JBL® Artist Series Headphones
05/10/2012| 08:10am US/Eastern
Tim McGraw also named new "Hear the truth" artist, joining Paul
McCartney and Maroon 5 to support the JBL promise that consumers hear
music the way artists intended
For more information: JBL.com
HARMAN International Industries announced today that two styles of JBL®
headphones designed in partnership with country music icon Tim McGraw
will be available in May from the nation's leading retailers. The JBL
Artist Series headphones by McGraw are available in on-ear and in-ear
styles and deliver an impressive acoustic performance at price points
music lovers will find attractive.
(Photo: Business Wire)
McGraw is also the next "Hear the truth" artist for JBL, the first in a
distinguished line-up of musicians to have a branded line of JBL audio
gear that represents the campaign's commitment to delivering quality
products that reproduce music the way artists want it to be heard.
"Music fans today should not compromise when it comes to sound," said
Dinesh C. Paliwal, chairman, president and CEO of HARMAN. "Our
partnership with Tim McGraw shows that musicians want to deliver audio
products that represent and emphasize the acoustic quality they work
hard to achieve. We think Tim McGraw's fans - and any music lover - will
appreciate these custom-designed headphones for a performance that
faithfully delivers music the way the artist intended."
McGraw, who has 32 No. 1 hits to his credit, said he wants his fans "to
hear and experience music the way I do. I've teamed up with JBL to
create Artist Series headphones that have been tuned to do just that.
Truth is in the details, and I'm proud to bring the truth with my own
series of JBL headphones."
The McGraw "Hear the truth" campaign will include national TV, print,
online and tour components to support the launch of his JBL Artist
Series headphones. Additionally, JBL is an official sponsor of McGraw's
upcoming tour supporting his latest No. 1 album, Emotional
HARMAN launched "Hear the truth" for JBL in September 2011 with a
multimedia campaign featuring
Maroon 5 and international superstar A.R.
Rahman. In February, Paul McCartney was introduced as a "Hear the
truth" artist during the GRAMMY Awards® broadcast with a commercial
featuring his latest single, "My Valentine." Other top artists work
closely with HARMAN as well: Quincy
Jones and HARMAN offer a signature line of premium AKG®
headphones, while Jennifer Lopez is the spokesperson for the Harman
Kardon® "beautiful/sound" campaign.
The Tim McGraw JBL Artist Series headphones are offered in two styles:
The on-ear headphones, which rest on the listener's ears, include
a comfort headband for lengthy listening periods, such as a
cross-country flight. They have a wide dynamic range and excellent bass
response to deliver robust, satisfying sound. The headphones fold
smartly, ideal for carrying in a backpack or briefcase. The Tim McGraw
on-ear headphones are available in black or white and have a suggested
retail price of $129.95.
The in-ear headphones have a closed-back design to reduce outside
noise so listeners hear music clearly at lower volume levels, which is
healthier for the ears. The in-ear headphones ship with three styles of
swappable silicon sleeves so users can adjust for a comfortable and snug
fit for long listening periods. They have a wide dynamic range and
excellent bass response to deliver a rewarding experience. The in-ear
headphones include a Tim McGraw-branded carrying pouch, are available in
black or white, and have a suggested retail price of $49.95.
The JBL Tim McGraw Artist Series headphones will be available at select
Walmart stores, Walmart.com, Guitar Center and JBL.com.
About Tim McGraw
Tim McGraw has sold over 40 million units and dominated the charts with
32 No. 1 singles. He has won three GRAMMY Awards, 14 Academy of Country
Music Awards, 11 Country Music Association Awards, 10 American Music
Awards, three People's Choice Awards and numerous other honors. With 7.8
million spins on radio, McGraw was deemed "Artist of the Decade" (2000 -
2010) by Nielsen Broadcast Data Systems. McGraw's 11th studio album, Emotional
Traffic (Jan. 24, 2012), debuted at No. 1 on the Billboard
Country chart, making it his 13th career No. 1 debut. This June, McGraw
will kick off what is anticipated to be the biggest stadium tour in
country music history with old friend Kenny Chesney. The Brothers of the
Sun Tour will reunite McGraw and Chesney for the first time in 10 years.
The 20-city tour kicks off on June 2 in Tampa and will hit the nation's
biggest stadiums through August. McGraw is also an accomplished actor,
having starred in the Oscar®-nominated blockbuster The
Blind Side and the critically acclaimed Friday Night Lights.
designs, manufactures and markets a wide range of audio and infotainment
solutions for the automotive, consumer and professional markets --
supported by 15 leading brands, including AKG®, Harman Kardon®,
Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by
audiophiles across multiple generations and supports leading
professional entertainers and the venues where they perform. More than
25 million automobiles on the road today are equipped with HARMAN audio
and infotainment systems. HARMAN has a workforce of about 13,000 people
across the Americas, Europe and Asia, and reported net sales of $4.3
billion for the twelve months ended March 31, 2012. The Company's shares
are traded on the New York Stock Exchange under the symbol NYSE:HAR.
© 2012 HARMAN International Industries, Incorporated. All rights
reserved. Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson are
trademarks of HARMAN International Industries, Incorporated, registered
in the United States and/or other countries. AKG is a trademark of AKG
Acoustics GmbH, registered in the United States and/or other countries.
GRAMMY Awards is a registered trademark of The Recording Academy. Oscar
is a registered trademark of the Academy of Motion Picture Arts and
Sciences. Features, specifications and appearance are subject to change
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50272561&lang=en
For additional HARMAN information:
M. Dragon, 203-328-4203
additional Tim McGraw information:
Hilliard Harrington, 615-242-7444
© Business Wire 2012