The International Motor Show 2013 - HARMAN, the premium global audio and
infotainment group, is providing Ferrari in-car speech control. At the
Geneva Motor Show, Ferrari showcased the integration of Apple's Siri in
the latest Ferrari FF model. This marks the first such system
integration by HARMAN.
Due to the seamless combination of Apple's technology with the existing
head unit, operation is just as simple as it is with any Siri enabled
iPhone. A long press of the infotainment system's menu button on the
steering wheel activates Siri, while commands and audio feedback are
picked up clearly and played through built-in microphones and the car's
audio system. Additionally, the volume is adjusted for better
comprehensibility ?- just like the mobile phone, where Siri stops any
music being played once it is activated.
Michael Mauser, HARMAN's Executive Vice President and Co-President of
Infotainment & Lifestyle Divisions, commented: "This Siri integration is
an important milestone in the cooperation between HARMAN and Ferrari. By
transferring the known modus operandi to the car, Ferrari offers its
customers the ease of use of their mobile devices with an embedded
premium HARMAN infotainment system."
HARMAN at the Geneva Motor Show 2013
Visit HARMAN at this year's Geneva Motor Show for more details and view
the company's full portfolio of infotainment and lifestyle audio
systems. HARMAN is located in Hall 6, Booth 6240.
designs, manufactures and markets a wide range of audio and infotainment
solutions for the automotive, consumer and professional markets --
supported by 15 leading brands, including AKG®, Harman
Kardon, Infinity®, JBL®, Lexicon® and Mark Levinson®. The company is
admired by audiophiles across multiple generations and supports leading
professional entertainers and the venues where they perform. More than
25 million automobiles on the road today are equipped with HARMAN audio
and infotainment systems. HARMAN has a workforce of about 13,900 people
across the Americas, Europe and Asia, and reported sales of $4.4 billion
for the fiscal year ended June 30, 2012. The company's shares are traded
on the New York Stock Exchange under the symbol NYSE:HAR.
© 2013 HARMAN International Industries, Incorporated. All rights
reserved. Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson are
trademarks of HARMAN International Industries, Incorporated, registered
in the United States and/or other countries. AKG is a trademark of AKG
Acoustics GmbH, registered in the United States and/or other countries.
Features, specifications and appearance are subject to change without
Darrin Shewchuk, +613-328-3500