Hasbro, Inc. (NASDAQ: HAS) has announced today it has entered into agreement with LucasFilm to manufacture and globally market a variety of products based on the newly launched STAR WARS edition of the wildly popular ANGRY BIRDS mobile game from Rovio Entertainment. The new ANGRY BIRDS STAR WARS line from Hasbro will launch in the beginning of November 2012.
Stack, launch, and destroy with the ANGRY BIRDS STAR WARS AT-AT ATTACK BATTLE GAME from Hasbro, which includes 21 blocks to create the signature AT-AT, a LIGHTSABER LAUNCHER and 12 ANGRY BIRDS STAR WARS figures - including two that are exclusive to this set! Players can also unlock ANGRY BIRDS STAR WARS content in-app with a special code in each pack. Approximate retail price: $39.99; Ages: 5 & up. (Photo: Business Wire)
Hasbro will introduce the line with several new toys based on the ANGRY BIRDS STAR WARS property including the AT-AT ATTACK BATTLE GAME. The line will also feature new products based on a variety of existing Hasbro properties including the popular JENGA brand and the recently re-launched KOOSH brand, to introduce new play experiences featuring iconic STAR WARS characters re-imagined as high-flying ANGRY BIRDS and villainous pigs.
"Hasbro has developed a selection of innovative toys and games featuring ANGRY BIRDS STAR WARS that delivers new ways to play for fans of these two great franchises," said John Frascotti, Chief Marketing Officer for Hasbro. "We're proud of our heritage of delivering STAR WARS toys that have entertained generations of kids and we're excited to offer fans of both STAR WARS and ANGRY BIRDS the opportunity to experience their favorite characters and icons in exhilarating new ways."
The ANGRY BIRDS STAR WARS line from Hasbro will feature the following products in 2012 with more planned for 2013:
ANGRY BIRDSTM STAR WARS® BATTLE GAMES Line
New from Hasbro - the ANGRY BIRDS STAR WARS app comes to life! The new line of Hasbro toys captures all the launching and destroying fun of the app in physical form and features your favorite STAR WARS characters re-imagined as high-flying ANGRY BIRDS and villainous pigs! Stack up signature STAR WARS structures and vehicles, then use your LIGHTSABER LAUNCHER to launch your ANGRY BIRDS and destroy them! Each battle game sold separately.
ANGRY BIRDSTM STAR WARS® AT-AT ATTACK
BATTLE GAME
Stack, launch, and destroy with the AT-AT ATTACK
BATTLE GAME, which includes 21 blocks to create the signature AT-AT, a
LIGHTSABER LAUNCHER and 12 ANGRY BIRDS STAR WARS figures --
including two that are exclusive to this set! Players can also unlock
ANGRY BIRDS STAR WARS content in-app with a special code in each
pack. Approximate retail price: $39.99; Ages: 5 & up.
ANGRY BIRDSTM STAR WARS® BATTLE GAME
PACKS
Stack, launch and destroy with these packs, which each
feature three characters (one exclusive to the set), a LIGHTSABER
LAUNCHER, and signature pieces to create an Imperial Pig structure for
your ANGRY BIRDS to knock down. Choose from DARTH VADER'S LIGHTSABER,
JABBA'S PALACE, and FIGHT ON TATOOINE. Players can also unlock ANGRY
BIRDS STAR WARS content in-app with a special code in each pack.
Approximate retail price: $14.99; Ages: 5 & up. Each sold separately.
ANGRY BIRDSTM STAR WARS® EARLY ANGRY
BIRDS Package
Celebrate the original Kenner Star Wars
Early Bird package with this special pack that introduces ANGRY BIRDS STAR
WARS! Just like the original Star Wars Early Bird pack from
1977, this pack features the same four characters from the movie saga...
well, sort of. This time our Rebel heroes have beaks, wings and a bad
attitude about the Empire's evil pigs. So take aim with your Lightsaber
and launch into the fun of ANGRY BIRDS STAR WARS! The ANGRY BIRDS STAR
WARS EARLY ANGRY BIRDS package includes R2-D2 EGG, LUKE SKYWALKER
BIRD, PRINCESS LEIA BIRD, CHEWBACCA BIRD, 2 blocks, and 1 Lightsaber
Launcher. Approximate retail price: $9.99; Ages: 5 & up.
ANGRY BIRDSTM STAR WARS® Mystery Bags
For
a surprise, pick up ANGRY BIRDS STAR WARS Mystery Bags, which
offer two figures -- the perfect way to build up your collection of ANGRY
BIRDS STAR WARS characters! Approximate retail price: $2.99;
Ages: 5 & up. Each sold separately.
ANGRY BIRDSTM STAR WARS® JENGA GAMING Line
ANGRY BIRDSTM STAR WARS® JENGA DEATH
STAR Game
Get ready to unleash the birds to destroy the Death
Star in the new ANGRY BIRDS STAR WARS JENGA DEATH STAR game! Take
turns trying to topple the Empire in an intergalactic battle. Pull back
the X-Wing Fighter to launch an epic squawk attack with LUKE SKYWALKER,
HAN SOLO or CHEWBACCA birds. Knock the pigs' block off and explode the
Death Star. Players can also unlock ANGRY BIRDS STAR WARS content
in-app with a special code in each pack. Approximate Retail Price:
$29.99; Recommended Age: 8 and up; Players: 1-2.
ANGRY BIRDSTM STAR WARS® JENGA
LAUNCHERS Game
Expand the battle and try to wipe out the enemy
pigs with new ANGRY BIRDS STAR WARS-themed launcher sets, just
like in the app! In each round, players decide who will be the builder
and who will be the launcher. Choose HOTH? to set up ice blocks and take
turns bombarding an Imperial pig in the frozen terrain. Or, take down
the porky kingpin with the Millennium Falcon launcher in the sandblasted
terrain of TATOOINE?. Players can also unlock ANGRY BIRDS STAR WARS
content in-app with a special code in each pack. Approximate Retail
Price: $14.99, Recommended Age: 8 and up; Players: 1-2.
ANGRY BIRDSTM STAR WARS® KOOSH Launchers
Blast into a galaxy far, far away with the new KOOSH ANGRY BIRDS STAR WARS collection! Combining the soft, active fun of KOOSH with the characters from the ANGRY BIRDS STAR WARS app, the new KOOSH collection is light years ahead of its time and designed for indoor and outdoor imaginative play. With ball launchers inspired by iconic heroes LUKE SKYWALKER and HAN SOLO and collectible KOOSH Faceballs featuring favorite characters, the KOOSH ANGRY BIRDS STAR WARS collection is out of this world!
KOOSH ANGRY BIRDSTM STAR WARS® JEDI
Slingshot
Kids can 'use the Force' and transform into
heroic Jedi Knights with the easy-to-use KOOSH ANGRY BIRDS STAR WARS JEDI
Slingshot. With one swift pull and release of the sling, they can launch
the LUKE SKYWALKER Bird Faceball at the DARTH VADER Pig target. Comes
complete with one LUKE SKYWALKER Bird Faceball and one DARTH VADER Pig
target. Approximate Retail Price: $14.99; Ages 4 years & up.
KOOSH ANGRY BIRDSTM STAR WARS® GALACTIC
EMPIRE Faceball Refill 3-Pack
Kids can create their own
IMPERIAL ARMY and keep their KOOSH ANGRY BIRDS STAR WARS ball
launcher ready for galactic action with the collectible DARTH VADER and
STORMTROOPER Pig Faceballs. Collect them all! Each pack sold separately.
Approximate Retail Price: $6.49; Ages 4 years & up.
KOOSH ANGRY BIRDSTM STAR WARS® MILLENNIUM
FALCON HEROES Faceball Refill 3-Pack
Kids can join the REBEL
BIRD ALLIANCE and add galactic fun to their KOOSH ANGRY BIRDS STAR
WARS ball launcher with the collectible HAN SOLO, PRINCESS LEIA and
CHEWBACCA Bird Faceballs. Collect them all! Each pack sold separately.
Approximate Retail Price: $6.49; Ages 4 years & up.
KOOSH ANGRY BIRDSTM STAR WARS TATOOINE
HEROES Faceball Refill 3-Pack
Armed with their KOOSH ANGRY
BIRDS STAR WARS ball launcher, kids can take on the EMPIRE and
save the galaxy with the collectible LUKE SKYWALKER, OBI-WAN KENOBI and
C-3PO Bird Faceballs. Collect them all! Each pack sold separately.
Approximate Retail Price: $6.49; Ages 4 years & up.
About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative, well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens."Learn more at www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved.
About LucasFilm:
Lucasfilm Ltd. Is one of the world's leading film and entertainment companies. Founded by George Lucas in 1971, it is a privately held, fully-integrated entertainment company. In addition to its motion-picture and television production operations, the company's global activities include Industrial Light & Magic and Skywalker Sound, serving the digital needs of the entertainment industry for visual-effects and audio post-production; LucasArts, a leading developer and publisher of interactive entertainment software worldwide; Lucas Licensing, which manages the global merchandising activities for Lucasfilm's entertainment properties; Lucasfilm Animation, which is currently producing content for film and television, including Star Wars: The Clone Wars, a CG-animated half-hour television series; and Lucas Online creates Internet-based content for Lucasfilm's entertainment properties and businesses. Additionally, Lucasfilm Singapore, produces digital animated content for film and television, as well as visual effects for feature films and multi-platform games. Lucasfilm's motion-picture productions include three of the 20 biggest box-office hits of all time and have received 19 Oscars and more than 60 Academy Award nominations. Lucasfilm's television projects have won 12 Emmy Awards. Lucasfilm Ltd. Is headquartered in San Francisco, Calif.
About Rovio Entertainment:
Rovio is an industry-changing entertainment media company headquartered in Finland, and the creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release, and is now the number one paid app of all time. Following this success in mobile gaming, Angry Birds has expanded rapidly in entertainment, publishing, and licensing to become a beloved international brand. www.rovio.com
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Hasbro, Inc.
Daniel Benkwitt, 401-727-5318
dbenkwitt@hasbro.com