Inc. (NASDAQ: HAS) has announced today it has entered into agreement
with LucasFilm to manufacture and globally market a variety of products
based on the newly launched STAR WARS edition of the wildly
popular ANGRY BIRDS mobile game from Rovio Entertainment. The new ANGRY
BIRDS STAR WARS line from Hasbro will launch in the beginning of
Stack, launch, and destroy with the ANGRY BIRDS STAR WARS AT-AT ATTACK BATTLE GAME from Hasbro, which includes 21 blocks to create the signature AT-AT, a LIGHTSABER LAUNCHER and 12 ANGRY BIRDS STAR WARS figures - including two that are exclusive to this set! Players can also unlock ANGRY BIRDS STAR WARS content in-app with a special code in each pack. Approximate retail price: $39.99; Ages: 5 & up. (Photo: Business Wire)
Hasbro will introduce the line with several new toys based on the ANGRY
BIRDS STAR WARS property including the AT-AT ATTACK BATTLE GAME.
The line will also feature new products based on a variety of existing
Hasbro properties including the popular JENGA
brand and the recently re-launched KOOSH
brand, to introduce new play experiences featuring iconic STAR WARS
characters re-imagined as high-flying ANGRY BIRDS and villainous pigs.
"Hasbro has developed a selection of innovative toys and games featuring
ANGRY BIRDS STAR WARS that delivers new ways to play for fans of
these two great franchises," said John Frascotti, Chief Marketing
Officer for Hasbro. "We're proud of our heritage of delivering STAR
WARS toys that have entertained generations of kids and we're
excited to offer fans of both STAR WARS and ANGRY BIRDS the
opportunity to experience their favorite characters and icons in
exhilarating new ways."
The ANGRY BIRDS STAR WARS line from Hasbro will feature the
following products in 2012 with more planned for 2013:
STAR WARS® BATTLE GAMES Line
New from Hasbro - the ANGRY BIRDS STAR WARS app comes to life!
The new line of Hasbro toys captures all the launching and destroying
fun of the app in physical form and features your favorite STAR WARS
characters re-imagined as high-flying ANGRY BIRDS and villainous pigs!
Stack up signature STAR WARS structures and vehicles, then use
your LIGHTSABER LAUNCHER to launch your ANGRY BIRDS and destroy them!
Each battle game sold separately.
ANGRY BIRDSTM STAR WARS® AT-AT ATTACK
Stack, launch, and destroy with the AT-AT ATTACK
BATTLE GAME, which includes 21 blocks to create the signature AT-AT, a
LIGHTSABER LAUNCHER and 12 ANGRY BIRDS STAR WARS figures --
including two that are exclusive to this set! Players can also unlock
ANGRY BIRDS STAR WARS content in-app with a special code in each
pack. Approximate retail price: $39.99; Ages: 5 & up.
ANGRY BIRDSTM STAR WARS® BATTLE GAME
Stack, launch and destroy with these packs, which each
feature three characters (one exclusive to the set), a LIGHTSABER
LAUNCHER, and signature pieces to create an Imperial Pig structure for
your ANGRY BIRDS to knock down. Choose from DARTH VADER'S LIGHTSABER,
JABBA'S PALACE, and FIGHT ON TATOOINE. Players can also unlock ANGRY
BIRDS STAR WARS content in-app with a special code in each pack.
Approximate retail price: $14.99; Ages: 5 & up. Each sold separately.
ANGRY BIRDSTM STAR WARS® EARLY ANGRY
Celebrate the original Kenner Star Wars
Early Bird package with this special pack that introduces ANGRY BIRDS STAR
WARS! Just like the original Star Wars Early Bird pack from
1977, this pack features the same four characters from the movie saga...
well, sort of. This time our Rebel heroes have beaks, wings and a bad
attitude about the Empire's evil pigs. So take aim with your Lightsaber
and launch into the fun of ANGRY BIRDS STAR WARS! The ANGRY BIRDS STAR
WARS EARLY ANGRY BIRDS package includes R2-D2 EGG, LUKE SKYWALKER
BIRD, PRINCESS LEIA BIRD, CHEWBACCA BIRD, 2 blocks, and 1 Lightsaber
Launcher. Approximate retail price: $9.99; Ages: 5 & up.
ANGRY BIRDSTM STAR WARS® Mystery Bags
a surprise, pick up ANGRY BIRDS STAR WARS Mystery Bags, which
offer two figures -- the perfect way to build up your collection of ANGRY
BIRDS STAR WARS characters! Approximate retail price: $2.99;
Ages: 5 & up. Each sold separately.
STAR WARS® JENGA GAMING Line
ANGRY BIRDSTM STAR WARS® JENGA DEATH
Get ready to unleash the birds to destroy the Death
Star in the new ANGRY BIRDS STAR WARS JENGA DEATH STAR game! Take
turns trying to topple the Empire in an intergalactic battle. Pull back
the X-Wing Fighter to launch an epic squawk attack with LUKE SKYWALKER,
HAN SOLO or CHEWBACCA birds. Knock the pigs' block off and explode the
Death Star. Players can also unlock ANGRY BIRDS STAR WARS content
in-app with a special code in each pack. Approximate Retail Price:
$29.99; Recommended Age: 8 and up; Players: 1-2.
ANGRY BIRDSTM STAR WARS® JENGA
Expand the battle and try to wipe out the enemy
pigs with new ANGRY BIRDS STAR WARS-themed launcher sets, just
like in the app! In each round, players decide who will be the builder
and who will be the launcher. Choose HOTH? to set up ice blocks and take
turns bombarding an Imperial pig in the frozen terrain. Or, take down
the porky kingpin with the Millennium Falcon launcher in the sandblasted
terrain of TATOOINE?. Players can also unlock ANGRY BIRDS STAR WARS
content in-app with a special code in each pack. Approximate Retail
Price: $14.99, Recommended Age: 8 and up; Players: 1-2.
STAR WARS® KOOSH Launchers
Blast into a galaxy far, far away with the new KOOSH ANGRY BIRDS STAR
WARS collection! Combining the soft, active fun of KOOSH with the
characters from the ANGRY BIRDS STAR WARS app, the new KOOSH
collection is light years ahead of its time and designed for indoor and
outdoor imaginative play. With ball launchers inspired by iconic heroes
LUKE SKYWALKER and HAN SOLO and collectible KOOSH Faceballs featuring
favorite characters, the KOOSH ANGRY BIRDS STAR WARS collection
is out of this world!
KOOSH ANGRY BIRDSTM STAR WARS® JEDI
Kids can 'use the Force' and transform into
heroic Jedi Knights with the easy-to-use KOOSH ANGRY BIRDS STAR WARS JEDI
Slingshot. With one swift pull and release of the sling, they can launch
the LUKE SKYWALKER Bird Faceball at the DARTH VADER Pig target. Comes
complete with one LUKE SKYWALKER Bird Faceball and one DARTH VADER Pig
target. Approximate Retail Price: $14.99; Ages 4 years & up.
KOOSH ANGRY BIRDSTM STAR WARS® GALACTIC
EMPIRE Faceball Refill 3-Pack
Kids can create their own
IMPERIAL ARMY and keep their KOOSH ANGRY BIRDS STAR WARS ball
launcher ready for galactic action with the collectible DARTH VADER and
STORMTROOPER Pig Faceballs. Collect them all! Each pack sold separately.
Approximate Retail Price: $6.49; Ages 4 years & up.
KOOSH ANGRY BIRDSTM STAR WARS® MILLENNIUM
FALCON HEROES Faceball Refill 3-Pack
Kids can join the REBEL
BIRD ALLIANCE and add galactic fun to their KOOSH ANGRY BIRDS STAR
WARS ball launcher with the collectible HAN SOLO, PRINCESS LEIA and
CHEWBACCA Bird Faceballs. Collect them all! Each pack sold separately.
Approximate Retail Price: $6.49; Ages 4 years & up.
KOOSH ANGRY BIRDSTM STAR WARS TATOOINE
HEROES Faceball Refill 3-Pack
Armed with their KOOSH ANGRY
BIRDS STAR WARS ball launcher, kids can take on the EMPIRE and
save the galaxy with the collectible LUKE SKYWALKER, OBI-WAN KENOBI and
C-3PO Bird Faceballs. Collect them all! Each pack sold separately.
Approximate Retail Price: $6.49; Ages 4 years & up.
Inc. (NASDAQ: HAS) is a branded play company providing children and
families around the world with a wide-range of immersive entertainment
offerings based on the Company's world class brand portfolio. From toys
and games, to television programming, motion pictures, digital gaming
and a comprehensive licensing program, Hasbro strives to delight its
global customers with innovative, well-known and beloved brands such as
TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I.
JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios
develops and produces television programming for markets around the world.
The Hub TV Network is part of a multi-platform joint venture between
Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in
the U.S. Through the company's deep commitment to corporate social
responsibility, including philanthropy, Hasbro is helping to build a
safe and sustainable world for future generations and to positively
impact the lives of millions of children and families every year. It has
been recognized for its efforts by being named one of the "World's Most
Ethical Companies" and is ranked as one of Corporate Responsibility
Magazine's "100 Best Corporate Citizens."Learn more at www.hasbro.com.
© 2012 Hasbro, Inc. All Rights Reserved.
Lucasfilm Ltd. Is one of the world's leading film and entertainment
companies. Founded by George Lucas in 1971, it is a privately held,
fully-integrated entertainment company. In addition to its
motion-picture and television production operations, the company's
global activities include Industrial Light & Magic and Skywalker Sound,
serving the digital needs of the entertainment industry for
visual-effects and audio post-production; LucasArts, a leading developer
and publisher of interactive entertainment software worldwide; Lucas
Licensing, which manages the global merchandising activities for
Lucasfilm's entertainment properties; Lucasfilm Animation, which is
currently producing content for film and television, including Star
Wars: The Clone Wars, a CG-animated half-hour television series; and
Lucas Online creates Internet-based content for Lucasfilm's
entertainment properties and businesses. Additionally, Lucasfilm
Singapore, produces digital animated content for film and television, as
well as visual effects for feature films and multi-platform games.
Lucasfilm's motion-picture productions include three of the 20 biggest
box-office hits of all time and have received 19 Oscars and more than 60
Academy Award nominations. Lucasfilm's television projects have won 12
Emmy Awards. Lucasfilm Ltd. Is headquartered in San Francisco, Calif.
About Rovio Entertainment:
Rovio is an industry-changing entertainment media company headquartered
in Finland, and the creator of the globally successful Angry Birds
franchise. Angry Birds, a casual puzzle game, became an international
phenomenon within a few months of its release, and is now the number one
paid app of all time. Following this success in mobile gaming, Angry
Birds has expanded rapidly in entertainment, publishing, and licensing
to become a beloved international brand. www.rovio.com
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50435953&lang=en
Daniel Benkwitt, 401-727-5318