HCL Infosystems Limited : DELL Partners with HCL Infosystems for Distribution of Enterprise Products Oct 10 , 2012 :
10/16/2012| 06:44am US/Eastern
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DELL Partners with HCL Infosystems for Distribution of
Enterprise Products
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DELL enters into a strategic partnership with Digilife
Distribution and Marketing Services (DDMS), distribution
arm of HCL Infosystems
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DELL takes the next leap in enhancing its commercial and
enterprise solutions offering through this new distribution
partnership and which is a further expansion of Dell's
PartnerDirect program which has developed a significant
amount of the commercial channel partners in India
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Partnership to target Mid-Market customers
New Delhi, October 16, 2012 - Dell India and Digilife
Distribution and Marketing Services (DDMS), the distribution
arm of HCL Infosystems Ltd. (www.hclinfosystems.in),
India's premier hardware, services and ICT Systems
Integration and Distribution Company announced today their
strategic partnership for the distribution of Dell's
Enterprise class products to partners in emerging markets. This
is a first-of-its-kind engagement for DDMS and Dell in the
market. DDMS will deal in a wide array of Dell's Enterprise
product categories including servers, storage and networking
products in India. The partnership with DDMS will enhance
Dell's Enterprise solutions reach beyond tier-1 cities and
propel its focus to target mid-market customers with open, easy
to deploy and affordable solutions.
The partnership is geared to promote and extend businesses
for both DELL and HCL Infosystems; under this deal DDMS and
Dell will collaborate on marketing, sales and technical areas
and overall go-to market activities. DDMS will take care of
the marketing related activities for Dell Enterprise products
and services, and further help promote, participate and
extend the sale of the Dell products through activities such
as market research, advertising, trade shows, internet
marketing etc.
Dell's Global Commercial Channel (GCC) division retains
around 19,000 commercial partners in the Asia Pacific region.
The division takes care of programs and policies relevant to
channels, which cover all types of business entities such as
public companies and large-/medium-sized companies. In India,
Dell currently engages with 1700 commercial channel partners,
and this agreement will further strengthen the reach of its
enterprise solutions to key markets.
Commenting on the announcement, Mr. Sameer Garde, President &
Managing Director, Dell India, said , "India is the first
market for Dell, to define and categorize the new market
opportunity as the mid-market segment. DDMS's strong
distribution network in mid-markets, coupled with our
broadened product & solutions portfolio will surely help us
strengthen our presence across these growth markets, moving
beyond the top eight cities in India".
Speaking on the occasion, Mr. Sanjay David, CEO Digilife
Distribution and Marketing Services, a 100% subsidiary of HCL
Infosystems said, , "We are confident that this
collaboration will gain robust traction with our channel and
also achieve market leadership in this space. We believe this
partnership will add a new dimension to our current
offerings. With Dell's wide product and service portfolio
and DDMS's extensive distribution network across the
country, the engagement provides us an opportunity to address
the needs of enterprises in diverse locations through our
distributors in this segment."
This program further strengthens the point of Dell being a
stable and a long term partner for their partner community.
Mr. Ajay Kaul, Director & General Manager, Global Commercial
Channel, Dell India said: "Our partners are a very
important part of Dell's overall growth strategy and we
have always aimed at providing maximum value to our partner
community. We realize the importance of our channel partners
in the growth of our business, and hence we take utmost care
to enable them to effectively meet the needs of their
customers and deliver more value to their growing business.
This step again is an indication that we are listening to our
partners and shifting our approach in making Dell solution
available to them off-the-shelf and thus addressing the
run-rate requirement of our customers."
The partnership will enable DDMS to supply the complete range
of Dell Enterprise Products and Services. HCL's DDMS will
help boost the growth of Dell, through the distribution
providers in the market. HCL Infosystems widespread network
of distributors will further ensure a robust funnel to Dell
products and services.
In the past two years, Dell has made 15 strategic
acquisitions to enhance its capabilities as an end to end
solutions provider and has carefully aligned its channel
program with the acquisitions it makes. To enhance Dell's
security capabilities, the company recently acquired
SonicWALL, Inc. Having an immense focus on the distribution
of its products and its channel partners, Dell has offered
SonicWALL's existing channel partners, an opportunity to
join the company's current PartnerDirect program, which
will enable them to preserve the investments made with
SonicWALL. Also, in order to offer best to the channel
partner community the company will take the best of SonicWALL
channel programs and model and combine it with Dell's
PartnerDirect program. This move has not only provided the
best for the channel partners but also Dell has expanded its
own channel team's customer relationships by further
enabling its existing partners to sell SonicWALL solutions.
About Distribution Partnership
The products that are available through distribution
agreements will be priced at par with similar products
available direct from Dell. This agreement will give our
partners added flexibility in the way they procure Dell
solutions for the end-customer. With the distribution
agreement, Dell also aims at their goal of penetrating better
in the tier-2 markets of India
About Dell
As the visionary outcome of a true entrepreneur, Dell
(NASDAQ: DELL) is committed to helping small and medium
businesses solve their technology challenges, ease business
pain points and draw greater value from IT. With
ProManage-Managed Services, Optiplex - the world's No. 1
business desktop, new Latitude laptops, the
designed-for-small business Vostro line, energy-efficient
PowerEdge servers and Small and Medium Business Solutions
Center, Dell is here to support entrepreneurs every step of
the way.
About HCL Infosystems
HCL Infosystems Ltd, with revenue (LTM) of US$ 2.0 billion
(Rs 10,840 crores) is India's premier hardware, services and
ICT systems integration company offering a wide spectrum of
ICT products that includes Computing, Storage, Networking,
Security, Telecom, Imaging and Retail. HCL is a one-stop-shop
for all the ICT requirements of an organisation. India's
leading System Integration and Infrastructure Management
Services Organisation, HCL has specialised expertise across
verticals including Telecom, BFSI, eGovernance & Power. HCL
has India's largest distribution and retail network,
taking to market a range of Digital Lifestyle products in
partnership with leading global ICT brands, including Apple,
Cisco, Ericsson, Kingston, Kodak, Konica Minolta, Microsoft,
Nokia, Toshiba, and many more. HCL today has India's
largest vertically integrated computer manufacturing facility
with over three decades of electronic manufacturing
experience & HCL desktops is the largest selling brand into
the enterprise space. With India's largest ICT services
network that reaches to every corner of India, HCL's award
winning Support Services makes it the preferred choice of
enterprise and consumers, alike.www.hclinfosystems.in
About HCL
HCL is a $6.2 billion leading global technology and IT
enterprise comprising two companies listed in India - HCL
Technologies and HCL Infosystems. Founded in 1976, HCL is one
of India's original IT garage start-ups. A pioneer of
modern computing, HCL is a global transformational enterprise
today. Its range of offerings includes product engineering,
custom & package applications, BPO, IT infrastructure
services, IT hardware, systems integration, and distribution
of information and communications technology (ICT) products
across a wide range of focused industry verticals. The HCL
team consists of over 90,000 professionals of diverse
nationalities, who operate from 31 countries including over
500 points of presence in India. HCL has partnerships with
several leading global 1000 firms, including leading IT and
technology firms.www.hcl.com
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