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HDFC Bank Ltd. HDFC Bank House, Senapati Bapat Marg, Lower Parel,

Mumbai - 400 013.

HDFC Bank launches rural Financial Literacy Initiative in Sawantwadi

To conduct literacy camps at 4 branches serving 85 villages

To reach out to adults and children across the state under the aegis of the RBI Sawantwadi, (Maharashtra), February 5, 2015: HDFC Bank Ltd today launched its rural Financial

Literacy Initiative in Sawantwadi in the Sindhudhurg district of Maharashtra, under the aegis of the Reserve Bank of India (RBI). This initiative complements HDFC Bank's efforts to support inclusive growth and take formal banking services to the remote corners of India.
The Financial Literacy programme in Sawantwadi is the first of a series of such camps that HDFC Bank plans to hold. The bank will roll out financial literacy camps in 4 branches in the Sindhudhurg district, reaching out to just over 85 villages in the region. The camps will enable both adults and school children to attain a conceptual understanding of financial products and services.
This initiative is in line with the RBI's circular which recommended that banks should scale up financial literacy efforts in rural areas through their branch networks. The programme was inaugurated by chief guest Mr. Ramaswamy, Regional Director, RBI, Maharashtra & Goa, in the presence of Mr. C. Patnaik, General Manager, RBI, Maharashtra, Mr Rajkamal Vardarajan, Head Key Accounts, HDFC Bank, Mr Rakesh Kumar Relan, Zonal Head, HDFC Bank and other senior officials from HDFC Bank.
HDFC Bank will use the Financial Literacy Guide, provided by the RBI as the standard curriculum while conducting these camps. This material is currently available in multiple languages, which will greatly increase the impact and efficacy of these camps as it will allow the participants to learn the material in the language they are most comfortable with.
The Financial Literacy Guide is a comprehensive document that contains a note for trainers, guidelines for banks on how to conduct the camps, and financial literacy material. It also contains as well as a Financial Diary to track expenditure and a set of 16 posters. The purpose of this guide is to create financial awareness and educate the common man on a number of topics such as management of money, importance of savings, advantages of saving with banks, other facilities

HDFC Bank Ltd. HDFC Bank House, Senapati Bapat Marg, Lower Parel,

Mumbai - 400 013.

provided by banks and benefits of borrowing from banks.
Speaking at the launch, Mr. Rajkamal Vardarajan, Head Key Accounts, HDFC Bank, said, "We are honoured to reach out to the people of Sawantwadi under the guidance of the RBI. Through this financial literacy initiative we are helping people in rural areas to make informed and effective decisions regarding the use and management of their money."

Speaking about the programme, Mr Rakesh Kumar Relan, Zonal Head, HDFC Bank said, "In addition to bringing more people into the banking fold by going deeper into rural geographies and extending our reach in the hinterland in order to support inclusive growth, we want to make a difference in the lives and overall well-being of the local populace though this initiative.".

HDFC Bank now has 56% of all branches in its network located in semi-urban and rural areas. As
of September 30, 2014, the Bank had a distribution network with 3,600 branches and 11,515 ATMs in 2,022 cities/towns.

HDFC Bank Ltd. HDFC Bank House, Senapati Bapat Marg, Lower Parel,

Mumbai - 400 013.

About HDFC BANK

Promoted in 1995 by Housing Development Finance Corporation (HDFC), India's leading housing finance company, HDFC Bank is one of India's premier banks providing a wide range of financial products and services to its 28.9 million customers across hundreds of Indian cities using multiple distribution channels including a pan-India network of branches, ATMs, phone banking, net banking and mobile banking. Within a relatively short span of time, the bank has emerged as a leading player in retail banking, wholesale banking, and treasury operations, its three principal business segments.

The bank's competitive strength clearly lies in the use of technology and the ability to deliver world-class service with rapid response time. Over the last 19 years, the bank has successfully gained market share in its target customer franchises while maintaining healthy profitability and asset quality.

As of September 30, 2014, the Bank had a distribution network with 3,600 branches and 11,515 ATMs in 2022 cities/towns.

For the quarter ended September 30, 2014, the Bank's total income was INR 138.94 billion (`13,894.7 crore) as against INR 101.46 billion (`11,937.7 crore) for the quarter ended September 30, 2013. Net revenues (net interest income plus other income) were INR 75.58 billion (`7,558.1 crore) for the quarter ended September 30, 2014, as against INR 63.20 billion (`6,320.9 crore) for the corresponding quarter of the previous year. Net Profit for the quarter ended September 30, 2014, was INR 23.81 billion (`2,381.5 crore), up by 27.1% over the corresponding quarter ended September 30, 2013.

Total income for the year ended March 31, 2014, was INR 490.55 billion (`49,055.2 crore).

Leading Indian and international publications have recognised the bank for its performance and quality.

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For media queries please contact:

Rajiv Banerjee

Deputy Vice President, Corporate Communications

HDFC Bank Ltd., Mumbai.

Tel: 91 - 22 - 6652 1307 (D) / 6652 1000 (B) Fax: 91 - 22 - 2490 3168

Mobile: 09920454102

rajivshiv.banerjee@hdfcbank.com

Neeraj Jha

Head, Corporate Communications

HDFC Bank Ltd., Mumbai.

Tel: 91 - 22 - 6652 1308 (D) / 6652 1000 (B) Fax: 91 - 22 - 2490 3168

Mobile: 09323620828 neeraj.jha@hdfcbank.com

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