Healthways, Inc. : Healthways to Provide Prime Fitness Program to Novitas Solutions and First Coast Service Options Employees

Program Offers Motivation and Insight to Raise Physical Activity; Provides Access to More Than 8,000 Fitness Centers Nationwide

Healthways (NASDAQ: HWAY) announced effective July 1, it is providing the Prime^® Fitness program to Novitas Solutions (formerly Highmark Medicare Services) of Camp Hill, Pa. and First Coast Service Options (FCSO) of Jacksonville, Fla. Both companies will provide Prime Fitness to their employees in all locations as a company-paid benefit as part of their commitment to enhancing employees' health and well-being. The program promotes the benefits of physical activity with a combination of convenient access to facilities and motivational support.

Healthways Prime Fitness members have full access to more than 8,000 fitness centers nationwide, providing a variety of class, equipment and location options. Members also have access to an online portal that provides resources to locate participating centers, create fitness plans and set and track goals. Telephonic customer service support is also provided.

Regular physical activity prevents and controls health issues that influence healthcare costs and productivity. Research has shown that increasing physical activity from 0-1 times per week to more than 3 times per week decreased medical costs by $2,202 per year per person¹.

"By offering Prime Fitness to their employees, Novitas and FCSO are demonstrating their commitment to enhancing their well-being, while at the same time addressing rising healthcare costs," said Healthways president and chief executive officer Ben R. Leedle, Jr. "By making fitness convenient, accessible and engaging, Prime Fitness gives members every incentive to participant in a program that is both highly rewarding and enjoyable."

Prime Fitness engagement specialists will work closely with Novitas and FCSO employees to create strategic, tailored campaigns that encourage ongoing participation in their programs. Aggregate reporting of member enrollment and use will guide the employee communication and programming strategy.

About Healthways

Healthways (NASDAQ: HWAY) is the largest independent global provider of well-being improvement solutions. Dedicated to creating a healthier world one person at a time, the Company uses the science of behavior change to produce and measure positive change in well-being for our customers, which include employers, integrated health systems, hospitals, physicians, health plans, communities and government entities. We provide highly specific and personalized support for each individual and their team of experts to optimize each participant's health and productivity and to reduce health-related costs. Results are achieved by addressing longitudinal health risks and care needs of everyone in a given population. The Company has scaled its proprietary technology infrastructure and delivery capabilities developed over 30 years and now serves approximately 40 million people on four continents. Learn more at www.healthways.com.

¹ Cross, M. Spend Money on Healthy People. Managed Care. August 2004. Available at http://www.managedcaremag.com/archives/0408/0408.wellpeople.html.

Healthways
Chip Wochomurka, 615-614-4493
chip.wochomurka@healthways.com

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