Healthways, Inc. : Healthways to Provide Prime Fitness Program to Novitas Solutions and First Coast Service Options Employees
08/01/2012| 07:05am US/Eastern
Program Offers Motivation and Insight to Raise Physical Activity;
Provides Access to More Than 8,000 Fitness Centers Nationwide
Healthways (NASDAQ: HWAY) announced effective July 1, it is providing
the Prime® Fitness program to Novitas Solutions (formerly
Highmark Medicare Services) of Camp Hill, Pa. and First Coast Service
Options (FCSO) of Jacksonville, Fla. Both companies will provide Prime
Fitness to their employees in all locations as a company-paid benefit as
part of their commitment to enhancing employees' health and well-being.
The program promotes the benefits of physical activity with a
combination of convenient access to facilities and motivational support.
Healthways Prime Fitness members have full access to more than 8,000
fitness centers nationwide, providing a variety of class, equipment and
location options. Members also have access to an online portal that
provides resources to locate participating centers, create fitness plans
and set and track goals. Telephonic customer service support is also
Regular physical activity prevents and controls health issues that
influence healthcare costs and productivity. Research has shown that
increasing physical activity from 0-1 times per week to more than 3
times per week decreased medical costs by $2,202 per year per person1.
"By offering Prime Fitness to their employees, Novitas and FCSO are
demonstrating their commitment to enhancing their well-being, while at
the same time addressing rising healthcare costs," said Healthways
president and chief executive officer Ben R. Leedle, Jr. "By making
fitness convenient, accessible and engaging, Prime Fitness gives members
every incentive to participant in a program that is both highly
rewarding and enjoyable."
Prime Fitness engagement specialists will work closely with Novitas and
FCSO employees to create strategic, tailored campaigns that encourage
ongoing participation in their programs. Aggregate reporting of member
enrollment and use will guide the employee communication and programming
Healthways (NASDAQ: HWAY) is the largest independent global provider of
well-being improvement solutions. Dedicated to creating a healthier
world one person at a time, the Company uses the science of behavior
change to produce and measure positive change in well-being for our
customers, which include employers, integrated health systems,
hospitals, physicians, health plans, communities and government
entities. We provide highly specific and personalized support for each
individual and their team of experts to optimize each participant's
health and productivity and to reduce health-related costs. Results are
achieved by addressing longitudinal health risks and care needs of
everyone in a given population. The Company has scaled its proprietary
technology infrastructure and delivery capabilities developed over 30
years and now serves approximately 40 million people on four continents.
Learn more at www.healthways.com.
1 Cross, M. Spend Money on Healthy People. Managed Care.
August 2004. Available at http://www.managedcaremag.com/archives/0408/0408.wellpeople.html.
Chip Wochomurka, 615-614-4493
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