Heidelberger Druckmaschinen AG (Heidelberg), Germany, and Landa Corporation of Rehovot, Israel, today announced a global strategic partnership to collaborate on the development of Nanographic Printing? Presses to expand digital offerings for mainstream printing, including short-to-medium runs, variable data and quick turnaround printing. Heidelberg intends to develop, manufacture, sell and service new generation of digital printing presses based upon Landa Nanographic Printing? technology.

Bernhard Schreier, Heidelberg CEO and Chairman of the Management Board, says, "Heidelberg is today, on the eve of drupa 2012, announcing this strategic partnership to signal the market Heidelberg's commitment to the long-term success of its customers. As market leader, innovator and integrator, we are keenly aware of our customers' need for high volume production, cost effective printing of short runs, and quick turnaround times. It is those very needs that led us to develop our benchmark Anicolor systems and the very successful partnership with Ricoh on dry toner based digital presses. And it is those same needs that led us to embrace Landa Nanography for a new generation of digital presses for commercial printing. The fact is, our customers need both offset and digital. In addition to our Linoprint C and Linoprint L offering, we will be able to complete our solutions to address our customer demands with Landa Nanography. The Landa Nanographic Printing process will enable us to offer digital versatility with the strength of offset for which Heidelberg is renowned."

Benny Landa, founder, Chairman and CEO of Landa Corporation, says, "The Heidelberg-Landa alliance is a major step towards achieving our strategic goal of industry-wide adoption of Nanography for mainstream digital printing. As the market leader, Heidelberg's adoption of Landa Nanographic Printing for its new  generation digital presses is a clear message to the entire market: For the foreseeable future, offset and digital will not only co-exist, but will complement one another - offset for medium-to-longer jobs and digital for short-to-medium run lengths, not to mention variable data printing. At last there is a digital printing technology that has both the speed and customer economics to fill that role - and Heidelberg is certainly well-positioned to take it to market."

At the heart of the Nanographic Printing process is Landa's water-based NanoInkTM. Comprised of pigment particles only tens of nanometres in size, these nano-pigments are powerful absorbers of light and enable unprecedented image qualities. Landa Nanographic Printing is characterised by ultra-sharp dots of extremely high uniformity, high gloss fidelity and the broadest CMYK colour gamut.

Landa Nanographic Printing employs ink ejectors to create the digital ink images which are applied to the printing stock in a process that can operate at extremely high speeds creating images with remarkable abrasion and scratch resistance. Most notably, it can print on any off-the-shelf substrate, from coated and uncoated paper stocks to recycled carton; from newsprint to plastic packaging films - all without requiring any kind of pre-treatment or special coating - and no post-drying. Adding to this cost benefit is the fact that Nanographic images are only 500 nanometres thick - about half the thickness of offset images - enabling Landa NanoInkTM to produce the lowest cost-per-page digital images in the industry: All of this from a water-based, energy-efficient and eco-friendly process.

Benny Landa concludes, "I take great personal pride in announcing this global partnership between our two companies. Heidelberg's reputation for quality and technological innovation is legendary, as is the extraordinary level of customer loyalty which Heidelberg enjoys. Heidelberg's technological and market strengths, as well as its focus on excellence, are a great fit with Landa and we are very excited about this important alliance."

Figure 1: One day prior to drupa 2012, Bernhard Schreier, CEO and Chairman of the Management Board Heidelberger Druckmaschinen AG, is announcing the strategic partnership with Landa Corporation.

Figure 2: Benny Landa, founder, Chairman and CEO of Landa Corporation considers the Heidelberg-Landa alliance as a major step towards achieving Landa's strategic goal of industry-wide adoption of Nanography for mainstream digital printing.

For further information about Heidelberg and image material, please visit the Press Lounge of Heidelberger Druckmaschinen AG at www.heidelberg.com.

Heidelberg at drupa 2012

Today's print media service providers are faced with a dynamic and challenging market. Companies that want to achieve success in an environment of this kind need to optimize their business models by seizing on market trends in the industry and using them to their advantage.

During drupa 2012, from May 3 to 16, Heidelberg will be showcasing in Hall 1 an extended portfolio of products and solutions that have been developed specifically for the latest market requirements. The trade show presentation, held under the banner "Discover HEI", will center on lean production (HEI Productivity), green printing (HEI Eco), web-to-print (HEI Integration), short-run-printing (HEI Flexibility), differentiation through coatings and special effects (HEI Emotions), the future of packaging printing (HEI End), and gaining an edge through the latest know-how (HEI School). The company is exhibiting solutions that enable print shops and postpress businesses to meet the latest market requirements in full.

www.drupa.heidelberg.com

For further information please contact:
Heidelberger Druckmaschinen AG
Corporate Public Relations
Thomas Fichtl
Tel.: +49 (0) 6221 92-5900
Mobile: +49 (0) 173 318 6947
E-Mail: Thomas.Fichtl@heidelberg.com

Heidelberger Druckmaschinen AG
Corporate Trade Press
Dirk Henrich
Tel.: +49 (0) 6221 92-5910
Mobile: +49 (0) 173 249 5737
E-Mail: Dirk.Henrich@heidelberg.com

About Landa Corporation
Landa Corporation was founded by Benny Landa in 2002 following the acquisition by Hewlett-Packard Company of Indigo, which Landa had founded 25 years earlier. Landa Corporation has four operating units: Landa Digital Printing, which develops Nanographic PrintingTM systems for the commercial, packaging and publishing markets; Landa Labs, which develops alternative energy technology as well as nano-materials; Landa Ventures, which invests in promising technology companies; and Landa Fund, a philanthropic entity.

For more information on Landa, visit us at www.landanano.comor follow us on twitter at http://twitter.com/landananoand on facebook at http://www.facebook.com/landanano.
© 2012 Landa Corporation Ltd. All rights reserved. Landa, Nanographic Printing, Landa Nanographic Printing, NanoInk and the related logos are trademarks of Landa Corporation Ltd. All other trademarks are the property of their respective owners. This information is subject to change without notice. This news release may contain forward-looking statements that involve risks, uncertainties and assumptions and such statements should be viewed with according caution. Landa Corporation Ltd. shall under no circumstance be liable for technical or editorial omissions or errors.

For further information please contact:
EMEA & APJ:
Ray Goodacre
Incus Media Ltd
Tel: +44 (0)1737 294001
E-Mail: pr@landa-corp.com

Americas:
Helene Cohen Smith
HSPR
Tel: +1 321 388 6511
smith@helenesmith.com
Israel:
Orit Zrubavel
Allmedia PR Israel
Tel: +972-3-9235383.
E-Mail: orit@allmedia.co.il

Important note:
This press release contains forward-looking statements based on assumptions and estimations by the Management Board of Heidelberger Druckmaschinen Aktiengesellschaft. Even though the Management Board is of the opinion that those assumptions and estimations are realistic, the actual future development and results may deviate substantially from these forward-looking statements due to various factors, such as changes in the macro-economic situation, in the exchange rates, in the interest rates and in the print media industry. Heidelberger Druckmaschinen Aktiengesellschaft gives no warranty and does not assume liability for any damages in case the future development and the projected results do not correspond with the forward-looking statements contained in this press release.

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