Heidelberger Druckmaschinen : Future solutions for the “growth market of packaging printing”

More than 300 visitors from around the world and over 40 international trade journalists attended the Packaging Day hosted by Heidelberger Druckmaschinen AG (Heidelberg) at its Wiesloch-Walldorf plant at the beginning of November. The 'Pushing the Future in Packaging' event showcased the latest solutions and technologies for packaging printing. The aim of these solutions is to increase the efficiency of all processes through intelligent networking and automation. This applies both to printing high-volume standard packaging as well as highly embellished folding cartons in the luxury segment.

Packaging printing is the strongest growing segment in the print media industry. Annual growth rates of around three percent are expected in the coming five years, and around 20 percent for digital printing. Heidelberg announced a broad-based product campaign for this market at drupa 2016, which is now being implemented consistently - in both offset and digital technology. As key note speaker, Steffen Schnizer, Managing Director of Multi Packaging Solutions in Obersulm near Heilbronn, emphasized that demand from brand owners for exclusively finished packaging is on the increase. Nowhere is this truer than in the cosmetics and perfume industry. Purchase decisions are frequently made at the point of sale, where high-quality packaging guarantee the necessary attention. 'Heidelberg not only offers its customers the widest range of products for packaging output, but is also the clear market and technological leader in this area,' emphasized company CEO Rainer Hundsdörfer at the opening of the Packaging Day.