The 12th of November Roosegaarde and Heijmans will launch the next Smart Highway project, the first unique Van Gogh-Roosegaarde light emitting bicycle path. This cultural spinoff is inspired by Van Gogh's masterpiece 'Starry Night', and gives cyclists the opportunity to experience a modern version of this painting in an innovative landscape of light. The path is part of the historic Van Gogh route in Nuenen, the Netherlands.

Artist and innovator Daan Roosegaarde (1979) is internationally known for creating social designs that explore the relation between people, technology and space. His Studio Roosegaarde is the social design lab with his team of designers and engineers based in the Netherlands and Shanghai. Roosegaarde is in the top 5 of Sustainable Trouw 100 as most influential Dutch green leader. With projects ranging from fashion to architecture his interactive designs such as Dune, Intimacy and Smart Highway are tactile high-tech environments in which viewer and space become one. This connection, established between ideology and technology, results in what Roosegaarde calls 'techno-poetry'.

Heijmans is a listed company that combines activities related to real estate development, residential building, non-residential building, technical services and infrastructure. Heijmans is active in the Netherlands, Belgium and Germany. Our focus on an integrated approach and high-quality execution creates added value for our customers. Heijmans realizes integrated, innovative projects for large customers, such as companies and government organizations, and homes for investors and consumers. With over 7,400 employees and € 2.1 billion in revenues in 2013, we are building the spatial skylines of tomorrow.

Made possible with the support from BKKC. Location: N329 Oss in the Netherlands

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