HEINEKEN : N.V. provides financial information based on new regional segmentation

Amsterdam, 28 September 2015 - Heineken N.V. (EURONEXT: HEIA; OTCQX: HEINY) has today provided historical financial information to reflect the company's new regional segmentation announced on 31 March 2015. The new segmentation, effective 1 July 2015, forms part of the wider organisational changes which will allow the business to better focus on growth opportunities, to be more agile in responding to consumer needs in the marketplace, and to be more cost effective in doing so.

The company's new regional structure consists of 4 geographic regions: Africa Middle East & Eastern Europe, Americas, Asia Pacific and Europe. The changes from HEINEKEN's previous regional structure are the combination of the previous regions of Western Europe and Central & Eastern Europe to form a single Europe region, and the addition of Russia and Belarus to the previous Africa Middle East region to form a new Africa Middle East & Eastern Europe region. The Americas and Asia Pacific regions remain unchanged.

The revised segmental information contained in this release covers the year ended 31 December 2014 and the six month period ended 30 June 2015, including the quarterly and half yearly information. HEINEKEN will report under this new regional structure going forward.

As of the Q3 Trading Update 2015 on 28 October 2015, HEINEKEN will also simplify its reporting to focus on consolidated financials. HEINEKEN will continue to report group beer volume on a quarterly basis, as well as report the Developing markets beer volume, revenue and operating profit (beia) semi-annually on a group basis.

-ENDS-

Editorial information:

HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a powerful portfolio of more than 250 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets.  We employ 81,000 people and operate more than 160 breweries in 70 countries.  Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS.  HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN's website: www.theHEINEKENcompany.com:
http://www.theheinekencompany.com/ and follow us via @HEINEKENCorp.

Disclaimer:

This press release contains forward-looking statements with regard to the financial position and results of HEINEKEN's activities. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements. Many of these risks and uncertainties relate to factors that are beyond HEINEKEN's ability to control or estimate precisely, such as future market and economic conditions, the behaviour of other market participants, changes in consumer preferences, the ability to successfully integrate acquired businesses and achieve anticipated synergies, costs of raw materials, interest-rate and exchange-rate fluctuations, changes in tax rates, changes in law, change in pension costs, the actions of government regulators and weather conditions. These and other risk factors are detailed in HEINEKEN's publicly filed annual reports. You are cautioned not to place undue reliance on these forward-looking statements, which speak only of the date of this press release. HEINEKEN does not undertake any obligation to update these forward-looking statements contained in this press release. Market share estimates contained in this press release are based on outside sources, such as specialised research institutes, in combination with management estimates.