Amsterdam, 7 December 2011 - HEINEKEN and Facebook
today announced a global partnership, which will see the
two companies collaborate on digital campaigns for
HEINEKEN's brands around the world. The new partnership
further strengthens HEINEKEN's leadership position in the
digital space. The Heineken® Facebook fan page is
already the largest for any beer brand with over 4.6
million adult users. Two of the company's other
leading brands, Kingfisher® and Dos Equis®, are also in the
top seven beer brands with the greatest number of Facebook
fans.
The partnership demonstrates HEINEKEN's on-going
commitment to place its brands at the forefront of
innovation and marketing excellence in the digital space
through the creation of engaging and compelling content,
designed for adult consumers. HEINEKEN is committed to
avoid underage exposure to alcohol and beer marketing.
All content posted by the company's brands on
Facebook is in line with the advertising codes and
guidelines which govern the communication of alcohol
products.
Through this agreement, Facebook will provide
HEINEKEN with a global marketing platform that reaches
millions of people as well as access to Facebook's deep
expertise in building long-term relationships between
brands and their audiences. The collaboration also provides
HEINEKEN with access to Facebook's latest products.
Alexis Nasard, Chief Commercial Officer at HEINEKEN
said: "As our adult consumers are increasingly
spending more time on digital space and social media, it is
important that our brands are active in this
environment. Our partnership with Facebook is another
significant development in our communication strategy as we
continue to look for innovative ways for our brands to
ignite the digital conversation and connect with our
consumers."
"Brands rely on Facebook to build essential
connections with people and their friends," said Joanna
Shields, Vice President & Managing Director EMEA for
Facebook. "Heineken has always been a true innovator when
it comes to giving their brands an authentic voice, and
together with Facebook they can now extend that human touch
to 800 million people around the world.''
Heineken's® Facebook fan page has enabled the company
to deepen its engagement with over 4.6 million adult users.
Facebook provides a unique platform to share the
brand's creative award winning campaigns 'The Entrance' and
'The Date', and engage through its global sports
sponsorship platforms - UEFA Champions League and the 2011
Rugby World Cup.
END
Notes to editors
About Heineken
The Heineken brand bearing the founder's family name
- Heineken - is available in almost every country around
the globe, and it is the world's most valuable
international premium beer brand.
Press Enquiries
Marnie Kontovraki
Heineken Brand Consumer PR Officer
Tel: + 31 (0) 20 52 39 355
Marnie.Kontovraki@heineken.com
