Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 
OFFON

4-Traders Homepage  >  Equities  >  Euronext Amsterdam  >  Heineken Holding    HEIO   NL0000008977

SummaryQuotesChartsNewsAnalysisCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsSector newsTweets 

HEINEKEN HOLDING : HEINEKEN ANNOUNCES GLOBAL PARTNERSHIP WITH FACEBOOK

share with twitter share with LinkedIn share with facebook
share via e-mail
0
12/07/2011 | 10:36pm CEST

Amsterdam, 7 December 2011 - HEINEKEN and Facebook today announced a global partnership, which will see the two companies collaborate on digital campaigns for HEINEKEN's brands around the world. The new partnership further strengthens HEINEKEN's leadership position in the digital space.  The Heineken® Facebook fan page is already the largest for any beer brand with over 4.6 million adult users. Two of the company's other leading brands, Kingfisher® and Dos Equis®, are also in the top seven beer brands with the greatest number of Facebook fans. 

The partnership demonstrates HEINEKEN's on-going commitment to place its brands at the forefront of innovation and marketing excellence in the digital space through the creation of engaging and compelling content, designed for adult consumers. HEINEKEN is committed to avoid underage exposure to alcohol and beer marketing.  All content posted by the company's brands on Facebook is in line with the advertising codes and guidelines which govern the communication of alcohol products.  

Through this agreement, Facebook will provide HEINEKEN with a global marketing platform that reaches millions of people as well as access to Facebook's deep expertise in building long-term relationships between brands and their audiences. The collaboration also provides HEINEKEN with access to Facebook's latest products.

Alexis Nasard, Chief Commercial Officer at HEINEKEN said: "As our adult consumers are increasingly spending more time on digital space and social media, it is important that our brands are active in this environment. Our partnership with Facebook is another significant development in our communication strategy as we continue to look for innovative ways for our brands to ignite the digital conversation and connect with our consumers."

"Brands rely on Facebook to build essential connections with people and their friends," said Joanna Shields, Vice President & Managing Director EMEA for Facebook. "Heineken has always been a true innovator when it comes to giving their brands an authentic voice, and together with Facebook they can now extend that human touch to 800 million people around the world.''

Heineken's® Facebook fan page has enabled the company to deepen its engagement with over 4.6 million adult users.  Facebook provides a unique platform to share the brand's creative award winning campaigns 'The Entrance' and 'The Date', and engage through its global sports sponsorship platforms - UEFA Champions League and the 2011 Rugby World Cup.

END

Notes to editors

About Heineken

The Heineken brand bearing the founder's family name - Heineken - is available in almost every country around the globe, and it is the world's most valuable international premium beer brand.

Press Enquiries

Marnie Kontovraki

Heineken Brand Consumer PR Officer

Tel: + 31 (0) 20 52 39 355

[email protected]

share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news on HEINEKEN HOLDING
06/27DJUK Says Heineken Remedies Might Satisfy Concerns Over Pubs Deal -- Update
06/27DJU.K. Says Heineken Remedies Might Satisfy Concerns Over Pubs Deal
06/15 HEINEKEN : Deutsche Bank Global Consumer Conference 2016 Laurence Debroux Transc..
06/13DJHEINEKEN : U.K. Asks Heineken to Address Competition Concerns in Buying Pubs Fro..
04/24 HEINEKEN HOLDING : ex-dividend day for final dividend
04/21 HEINEKEN : N.V. Voting Results AGM 2017
04/20 HEINEKEN : Holding N.V. Annual General Meeting of Shareholders adopts all propos..
04/20 HEINEKEN HOLD : ng N.V. 2017 AGM Presentation
04/20 HEINEKEN : N.V. 2017 AVA presentatie (uitsluitend Engelse versie)
04/20 HEINEKEN : N.V. 2017 AGM Presentation
More news
Sector news : Brewers - NEC
06/27DJUK Says Heineken Remedies Might Satisfy Concerns Over Pubs Deal -- Update
06/27DJU.K. Says Heineken Remedies Might Satisfy Concerns Over Pubs Deal
06/20 AB InBev kicks off sale of German beers Hasseroeder and Diebels - sources
06/13 UK watchdog seeks limited Punch concessions from Heineken
05/17DJINBEV : Marketing Draws Scrutiny -- WSJ
More sector news : Brewers - NEC
News from SeekingAlpha
06/13 Heineken faces regulator pressure on Punch deal
05/22 Tracking Tweedy Browne Portfolio - Q1 2017 Update
05/21 Tracking David Winters' Wintergreen Advisers Portfolio - Q1 2017 Update
05/12 Tracking Gardner Russo & Gardner Portfolio - Q1 2017 Update
05/08 HEINEKEN BUYS LAGUNITAS : Craft Beer Continues To Sell Out
Advertisement
Financials (€)
Sales 2017 21 834 M
EBIT 2017 3 591 M
Net income 2017 2 029 M
Debt 2017 -
Yield 2017 1,52%
P/E ratio 2017 24,57
P/E ratio 2018 21,70
Capi. / Sales 2017 1,09x
Capi. / Sales 2018 1,03x
Capitalization 23 765 M
More Financials
Chart HEINEKEN HOLDING
Duration : Period :
Heineken Holding Technical Analysis Chart | HEIO | NL0000008977 | 4-Traders
Full-screen chart
Technical analysis trends HEINEKEN HOLDING
Short TermMid-TermLong Term
TrendsNeutralBullishBullish
Technical analysis
Income Statement Evolution
More Financials
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 5
Average target price 86,7 €
Spread / Average Target 5,1%
Consensus details
EPS Revisions
More Estimates Revisions
Managers
NameTitle
Jean-François M. L. van Boxmeer Chief Executive Officer
Maarten Das Chairman
Laurence Debroux Chief Financial Officer
Charlene Lucille de Carvalho-Heineken Executive Director
Charlotte Machteld Kwist Non-Executive Director
More about the company
Sector and Competitors
1st jan.Capitalization (M$)
HEINEKEN HOLDING23.24%26 255
ANHEUSER-BUSCH INBEV0.40%190 590
AMBEV SA11.67%85 923
HEINEKEN22.34%55 557
KIRIN HOLDINGS CO LTD23.56%19 040
MOLSON COORS BREWING C..-11.11%18 616
More Results