Herbalife Ltd. : Future Fortified Named Official Charitable Partner of the 2012 Herbalife World Football Challenge
07/12/2012| 12:35pm US/Eastern
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Goal to Raise $65,000 to Improve Nutrition for Women and Children in
Kenya
Herbalife Ltd. (NYSE: HLF) announced today that Future Fortified, a
public awareness campaign to improve access to good nutrition for
millions of women and children around the world, will be the official
charitable partner of the 2012 Herbalife World Football Challenge.
Between July 18 and August 11, Future Fortified will join the soccer
exhibition tournament to bring together the world's premier soccer
clubs, players and fans with the goal to raise $65,000 to provide
children in Kenya with the essential nutrients needed for good health
and development.
"We are thrilled to have Future Fortified chosen as the official
charitable partner of the Herbalife World Football Challenge," stated
Marc Van Ameringen, executive director of the Global Alliance for
Improved Nutrition (GAIN), which launched the Future Fortified campaign
in 2011. "This partnership provides a unique opportunity to utilize
soccer, the world's most popular sport, to address malnutrition, the
world's largest global health issue."
In order to raise awareness of global nutrition throughout the
tournament, Herbalife will contribute $1 to the Future Fortified
campaign for every tweet from a fan, player and team using the hashtag
#WFCfortified, up to $65,000. The program will run from July 18 through
August 11. In addition, individuals who donate to the Future Fortified
campaign will automatically be entered to win two free VIP tickets to a
Herbalife World Football Challenge match in their region. Complete
details are available at www.FutureFortified.org.
A global nutrition leader and the title sponsor of the event, Herbalife
helped kick-off the Future Fortified campaign with an initial commitment
of 20 million home nutrition packets, small packets filled with vitamins
and minerals that mothers can sprinkle onto the foods they prepare at
home for their children. Herbalife made this initial contribution
jointly with DSM, a leading producer of vitamins and nutritional
ingredients, in response to ongoing food insecurity and drought in
eastern Africa, including Kenya.
Good nutrition is critical for women and children in the 1,000 days from
a woman's pregnancy to a child's second year of life, providing the
essential nutrients needed for healthy pregnancies, good growth and
proper development. Yet drought and escalating food prices have brought
hunger and malnutrition to more than 2.4 million people in Kenya. As a
result, children have alarmingly high rates of malnutrition and over 35
percent of children in Kenya are stunted. Poor nutrition in mothers and
children is the underlying cause of one in three childhood deaths each
year.
"Herbalife is committed to making good nutrition accessible to everyone,
from soccer stars to young children," stated Michael O. Johnson,
Herbalife's chairman and CEO. "We are honored to be working in
partnership with the Future Fortified campaign to help get children in
Kenya off to the right start to reach their full potential, both on and
off the field."
To learn more, please visit: www.FutureFortified.org
About the Herbalife World Football Challenge:
One of the largest and most successful soccer exhibitions ever staged in
North America, the Herbalife World Football Challenge brings together
many of the world's most accomplished and celebrated soccer clubs to
play in major sports venues across the region. The event gives soccer
fans the unique opportunity to see global superstars play live and
experience first-hand the fast-paced, skillful competition that has made
soccer the most popular sport in the world. Now in its third year, the
Herbalife World Football Challenge is hosted in partnership by CAA
Sports, a division of Creative Artists Agency (CAA), the world's leading
entertainment and sports agency, and Major League Soccer (MLS), the
top-flight professional soccer league in the U.S. and Canada. All
details regarding the 2012 Herbalife World Football Challenge including
ticket information, teams, and match schedule are posted on the event's
official site, www.WorldFootballChallenge.com.
About Herbalife:
Herbalife Ltd. (NYSE: HLF) is a global network marketing company that
sells weight-management, nutrition, and personal care products intended
to support a healthy lifestyle. Herbalife products are sold in 83
countries through a network of independent distributors. The company
supports the Herbalife Family Foundation and its Casa Herbalife program
to help bring good nutrition to children. Herbalife's website contains a
significant amount of information about Herbalife, including financial
and other information for investors at http://ir.Herbalife.com.
The company encourages investors to visit its website from time to time,
as information is updated and new information is posted.
About the Future Fortified campaign and GAIN:
Future Fortified is a public awareness campaign of the Global Alliance
for Improved Nutrition (GAIN) to enable individuals, businesses, and
organizations to help millions of women and children around the world
access to the essential nutrients they need to lead healthy, enriched
lives. GAIN supports public-private partnerships to increase access to
the missing nutrients in diets necessary for people, communities and
economies to be stronger and healthier. With a current reach of over 610
million people in more than 30 countries, GAIN's goal is to improve the
lives of 1.5 billion people within the most vulnerable populations
around the world through access to sustainable nutrition solutions. For
more information, visit: www.FutureFortified.org
and www.GainHealth.org.
GAIN/Future Fortified
Adrianna Logalbo, 202-569-1478
alogalbo@gainhealth.org
Join
our community:
www.twitter.com/futurefortified
www.facebook.com/futurefortified
or
Herbalife
George
Fischer, 213-745-0519
georgef@herbalife.com
© Business Wire 2012
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