Reese’s Peanut Butter Cups, the perfect combination of chocolate and peanut butter, and ESPN today announced that the brand has teamed up with College GameDay Built by the Home Depot hosts Rece Davis and Kirk Herbstreit to serve as brand ambassadors for Reese’s for the 2015-2016 college football seasons.

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Reese's Brand Teams Up with ESPN College GameDay Hosts Rece Davis & Kirk Herbstreit (Photo: Business ...

Reese's Brand Teams Up with ESPN College GameDay Hosts Rece Davis & Kirk Herbstreit (Photo: Business Wire)

Davis and Herbstreit will be featured in a variety of creative television, video and social content for Reese’s, along with consumer-facing and retail initiatives including in-store displays and point of sale.

Every Saturday, Davis and Herbstreit will highlight the greatest College Football traditions as part of Reese’s “GameDay Greatness” video features. Fans at home will get a true feel for some of the oldest college rituals and see the passion and excitement surrounding game days. Reese’s “GameDay Greatness” features will air on both ESPN and ESPN.com.

To sweeten the fall game day celebrations, Reese’s will be asking fans to show how they celebrate for a chance to win the ultimate College GameDay experience. Throughout the season, Reese’s will host the “Team Up for the Win” promotion that will encourage fans to share a picture on social media using #TeamREESES and #ContestEntry depicting how their team of friends and family enjoy game day – whether it’s on the couch, in the parking lot, behind the grill or at the stadium. Davis and Herbstreit will spotlight some of the most die-hard college football fans and help Reese’s select a grand prize winner to receive the trip of a lifetime for the ultimate College GameDay experience.

“We’re ecstatic to work with Rece, Kirk and ESPN,” said Mary-Ann Somers, Vice President/General Manager, US Confections, The Hershey Company. “Just like the perfect combination of chocolate and peanut butter, Rece and Kirk are the perfect combination to host our GameDay Greatness celebrations. We can’t wait to kick off the season and we are confident that Reese’s and football fans nationwide will enjoy everything that we have planned.”

On Saturday, September 19, Reese’s will deliver even more excitement to College GameDay goers through an on-site activation, providing fans with exclusive access to Davis and Herbstreit, along with a variety of interactive games and experiences.

“Reese’s is all about great combinations, and they showed that by joining with ESPN to help usher in a new era with the College Football Playoff," said Rob Temple, Senior Vice President, ESPN Sports Management. “Combining Rece and Kirk in year two, and our franchise College GameDay show, will certainly expand their impact on college football and deepen their relationship with fans."

Adding Davis and Herbstreit further solidifies Reese’s brand presence in the college football space. Last year, the brand announced a multi-year program to serve as an official sponsor of College GameDay Built by the Home Depot, the College Football Playoff (CFP) and ESPN College Football. The Reese’s brand is also title sponsor of the Reese’s Senior Bowl, college football’s annual premier senior showcase event, featuring the nation’s best senior collegiate football stars and top draft prospects.

To learn more about the Reese’s brand and its college football programming, visit TeamREESES.com.

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About The Hershey Company

The Hershey Company (NYSE:HSY), headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has more than 22,000 employees around the world who work every day to deliver delicious, quality products. The company, which has more than 80 brands around the world that drive over $7.4 billion in annual revenues, includes such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice Breakers and Brookside. Hershey is focused on growing its presence in key international markets while continuing to build its competitive advantage in North America. Additionally, Hershey is poised to expand its portfolio into categories beyond confectionery, finding new ways to bring goodness to people everywhere.

At Hershey, goodness has always been about more than delicious products. For 120 years, Hershey has been committed to good business by operating fairly, ethically and sustainably to make a positive impact on society. This means contributing to a better life for its employees, consumers, communities, and ultimately, creating a bright future for children in need. This commitment is exemplified by Milton Hershey School, established in 1909 by the company's founder and administered by Hershey Trust Company. The children who attend the school receive education, housing, and medical care – thriving as direct beneficiaries of The Hershey Company's success.

About ESPN

ESPN, the world’s leading sports entertainment company, features more than 50 assets – seven U.S. television networks, ESPN International, ESPN Radio, ESPN.com, ESPN The Magazine, and more. ESPN is 80 percent owned by ABC, Inc. (an indirect subsidiary of The Walt Disney Company) and 20 percent by The Hearst Corporation.