HP (NYSE:HPQ) today unveiled the latest additions to its Latex
Printing Technologies portfolio to boost productivity and expand
application versatility for print service providers, while delivering
high image quality and lowering the impact of printing on the
The HP Scitex LX850 Printer is a 126-inch (3.2 m) latex ink printer that delivers maximum versatility and productivity with multiple workflow features, including dual-roll, roll-to-free fall and roll-to-collector handling and an ink collector. (Photo: Business Wire)
On display in HP booth 4543 at the ISA
International Sign Expo 2011, the new offerings include:
Scitex LX850 Printer, a 126-inch (3.2 m) latex ink printer that
delivers maximum versatility and productivity with multiple workflow
features, including dual-roll, roll-to-free fall and roll-to-collector
handling and an ink collector.
Scitex LX820 Printer, a 126-inch (3.2 m) latex ink printer that
offers high productivity at a lower price in a roll-to-roll
LX610 Latex Scitex Inks, which produce rich blacks and glossy
results on banners and self-adhesive vinyl, plus improved water
resistance on fabrics.(1,2)
PVC-free Wall Paper, available June 1, is now made with
FSC®-certified(3) paper from well-managed forests and is
GREENGUARD Children & Schools Certified, allowing customers to offer
bold, colorful indoor murals without distracting odors.(4,5)
HP also announced new software to help streamline workflows, including HP
SmartStream Designer Version 5.1 for creating, preparing and
collating personalized campaigns from HP Scitex printers and the GMG
ColorServer Suite, a color management software from HP Solutions
Business Partner GMG for HP
Scitex large-format printers.
"Today's announcement marks the next development in what has proven to
be a revolutionary technology platform for the sign and display market,"
said Yariv Avisar, vice president and general manager, Scitex
Large-format Solutions, HP. "With more than 5,000 HP Latex Ink systems
installed worldwide, HP is offering customers the competitive advantages
needed to differentiate their businesses and capture new growth
HP Scitex LX850 and LX820 Printers boost productivity
Delivering high image quality at production speeds, the HP
Scitex LX850 Printer allows customers to accelerate their
large-format workflows. The device also enables customers to expand
their application versatility with a built-in ink collector for
direct-to-fabric printing(2) on flag fabrics. A scaled-down
version of the HP Scitex LX850 Printer, the new HP
Scitex LX820 Printer, is available with an optional dual-roll kit
"We print 13,000 to 16,500 square feet a month, and while we didn't lack
output capacity, competition remains fierce and profit margins have been
squeezed," said Jose Año, general manager at Marc Marti, a Valencia,
Spain-based print service provider. "The HP Scitex LX850 Printer's
versatility gives us extraordinary image quality on a range of
economical, uncoated media and substrates, while differentiating our
products from those using solvent-based inks."
Both the HP Scitex LX850 and LX820 Printers work together with the new HP
LX610 Latex Scitex Inks. Alternatively, customers can install HP 3M
LX600 Specialty Latex Inks(6) to offer graphics backed by the 3M?
MCS? Warranty, one of the most comprehensive warranties in the
industry. The warranted durability period for vehicle graphics made with
the HP 3M LX600 Specialty Latex Inks and 3M media has been extended from
four years to five years by 3M, and 3M Panagraphics? III Wide Width
Flexible Substrate has been added.
The HP Scitex LX850 Printer and the HP Scitex LX820 Printer are expected
to be available on May 1 and June 1, respectively.(7)
HP LX610 Latex Scitex Inks offer proven quality, durability
Capable of producing eye-catching images with rich blacks and glossy
results on banners and self-adhesive vinyl, the new HP LX610 Latex
Scitex Inks continue to set the standard for high-quality sign and
display output. The inks produce prints with display permanence and
scratch, smudge and water resistance comparable to low-solvent inks.(8)
Plus, the new formulation offers improved water resistance(1)
on fabrics,(2) further expanding high-value soft signage
"The advantage of being able to print on textiles with the HP LX610
Latex Scitex Inks is that, unlike dye sublimation, it's just print and
go," said León Gateño, owner, Target Graphics, a Mexico City-based print
service provider. "The upgrade process was very easy and we were
printing right after the HP technician finished."
Customers with HP Scitex LX600 or LX800 Printers(9) can
benefit from the new inks - as well as double-sided printing capabilities(10)
for blockout banners - by purchasing the HP Scitex LX610 Inks Upgrade
The HP Scitex LX610 Inks Upgrade Kit is expected to be available May 1
and can be installed by an HP technician in one day.
Workflow solutions from HP and GMG facilitate VDP, color management
HP SmartStream Designer is an easy-to-use application that generates
variable data elements for marketing campaigns, such as images, text and
colors, and is also a simple imposition tool for HP Scitex presses. The
new HP SmartStream Designer Version 5.1 includes key improvements, such
as HP Photo Enhancement to automatically improve variable images and the
best fit feature, which optimizes paper usage.
Designed for customers with complex requirements like multipress
uniformity and color standards, the GMG ColorServer Suite simplifies
color conversions between color spaces using predefined HP Scitex
printer settings for the HP
Scitex FB7500, TJ8300
Printers. GMG SmartProfiler software calibrates the output device and
creates color profiles for wide-format printers. The GMG ColorServer
Suite for HP Scitex printers is now available through GMG distributors
HP at ISA Sign Expo 2011
John Stevens, large-format specialist for the HP
Designjet L25500 Printer series, and Kerry Ignatovich, large-format
media specialist at HP, are presenting a seminar titled "Beyond
Banners: New Applications for Growth" on Saturday, April 30, from
11:30 a.m. to 1 p.m. PT. The session will help customers think beyond
their role as a banner or poster provider to see the profit
possibilities that lie in unique applications.
HP offers flexible financing solutions for customers deploying the
latest HP digital printing technology through HP
Financial Services, the company's leasing and life cycle asset
management services division. An HP Financial Services representative is
on-site at ISA to provide details of applicable offers.
More information about HP's sign and display printing solutions is
available at www.hp.com/go/gsb,
through the HP
Graphic Arts Twitter feed and on YouTube at www.youtube.com/hpgraphicarts.
Additional information about HP at ISA Sign Expo 2011 is available at www.hp.com/go/HPatSignExpo2011.
HP creates new possibilities for technology to have a meaningful impact
on people, businesses, governments and society. The world's largest
technology company, HP brings together a portfolio that spans printing,
personal computing, software, services and IT infrastructure at the
convergence of the cloud and connectivity, creating seamless, secure,
context-aware experiences for a connected world. More information about
HP is available at http://www.hp.com.
(1) Water resistance testing by HP Image Permanence Lab on a wide range
of media using the ISO 18935 method. Results may vary based on specific
(2) For best results, textile applications should be printed on fabric
that does not stretch. Performance may vary depending on media.
Compatibility details are available from media suppliers.
(3) Trademark license code FSC-C017543.
(4) HP PVC-free Wall Paper printed with HP Latex Inks is GREENGUARD
Children & Schools Certified. Additional information is available at www.greenguard.org.
(5) Some substrates may have inherent odor.
(6) With HP 3M LX600 Specialty Latex Inks installed, the printer will no
longer be compatible with HP LX610 Latex Scitex Inks and double-sided
printing capability is no longer available.
(7) Availability date may vary by region and is subject to change.
(8) HP image permanence and scratch, smudge and water resistance
estimates by HP Image Permanence Lab on a range of media including HP
printing materials. Additional information is available at www.hp.com/go/supplies/printpermanence.
(9) Compatibility with HP Scitex LX600 and LX800 and HP Designjet L65500
Printers requires service installation of the HP Scitex LX610 Inks
Upgrade Kit. With the upgrade, the printer will no longer be compatible
with HP 3M LX600 Specialty Latex Inks.
(10) For best results use blockout banner media intended for
This news release contains forward-looking statements that involve
risks, uncertainties and assumptions. If such risks or uncertainties
materialize or such assumptions prove incorrect, the results of HP and
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that could be deemed forward-looking statements, including but not
limited to statements of the plans, strategies and objectives of
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assumptions include macroeconomic and geopolitical trends and events;
the competitive pressures faced by HP's businesses; the development and
transition of new products and services (and the enhancement of existing
products and services) to meet customer needs and respond to emerging
technological trends; the execution and performance of contracts by HP
and its customers, suppliers and partners; the achievement of expected
operational and financial results; and other risks that are described in
HP's Quarterly Report on Form 10-Q for the fiscal quarter ended January
31, 2011 and HP's other filings with the Securities and Exchange
Commission, including but not limited to HP's Annual Report on Form 10-K
for the fiscal year ended October 31, 2010. HP assumes no obligation and
does not intend to update these forward-looking statements.
© 2011 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice. The only
warranties for HP products and services are set forth in the express
warranty statements accompanying such products and services. Nothing
herein should be construed as constituting an additional warranty. HP
shall not be liable for technical or editorial errors or omissions
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Porter Novelli for HP
Meghan Kidd, +1-404-995-4545
Media Hotline, +1-866-266-7272