According to Opera Mediaworks' "State of Mobile Advertising, Q4 2014″ report, Android continues to close the gap with iOS in mobile advertising revenue, while its share of impressions is now more than twice that of  iOS.

  • Android ranks No. 1 for mobile ad impressions, with Android devices capturing 62.7% of mobile ad impressions.
  • iOS leads for mobile ad revenues by capturing 51.7% of mobile ad revenues.

Source: Opera Mediaworks, "The State of Mobile Advertising: Q4 2014," February 2015.

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