September 2014

HIMEDIA SPAIN AND LA RAZÓN NEWSPAPER SIGN A DIGITAL ADVERTISING REPRESENTATION AGREEMENT

With this new partnership, HiMedia expands its digital offer targeting the upper-middle class audience.

Paris, 29 September 2014, 7:30 AM:  HiMedia, leading European advertising network, announces a partnership with La Razón:
http://www.larazon.es/ newspaper in Spain with two of its divisions: Mobvious, the mobile sales house of HiMedia, and Magic, the business division dedicated to special operations and brand content.

La Razón, Spanish newspaper owned by Grupo Planeta, reaches over 1,361,000 multiplatform unique visitors, according to comScore's data in August 2014. It expands the qualitive audience of Mobvious' News channel, along with brands like Europa Press, Eldiario.es, Editorial Prensa Ibérica, 20Minutos among others.

This agreement gives HiMedia the opportunity to strengthen its division dedicated to special operations. Thanks to its team of experts, Magic will be able to offer creative and tailored solutions that best suit its clients' needs.

About this collaboration, Gonzalo Figares, HiMedia's Country Manager in Spain, says "The quality, the brands and the diversity of the audience we bring to our market cannot be found anywhere else. La Razón allows us to build upon these achievements and enhances our very attractive mobile business audience. Moreover, this agreement allows us to offer our advertisers more innovative, tailored solutions in an increasingly challenging advertising environment. "

For his part, Javier Pérez, La Razón's Advertising Manager adds that "The leadership of HiMedia's Mobvious team on monetizing mobile inventories, combined with proactive and expertise of its team dedicated to special operations were key to sign the trade agreement."

About La Razón :

La Razón (in English for "Reason") is a daily newspaper:
http://en.wikipedia.org/wiki/Daily_newspaper based in Madrid:
http://en.wikipedia.org/wiki/Madrid, Spain. It has the sixth-highest circulation among general-interest Spanish dailies, and the fourth-highest among those based in Madrid. The newspaper has satellite news offices, and local editions, in Barcelona, Murcia, Seville, Valencia and Valladolid.

The paper was founded in 1998 by Luis Maria Ansón:
http://en.wikipedia.org/w/index.php?title=Luis_Maria_Ans%C3%B3n&action=edit&redlink=1. It is owned by Grupo Planeta:
http://en.wikipedia.org/wiki/Grupo_Planeta. The newspaper's editorial stances are primarily economically liberal and socially conservative.

About HiMedia :

Pioneer in its field, HiMedia is the leading European advertising network. The company offers its clients a wide range of advertising solutions to leverage and optimize their digital strategy. It relies on dedicated teams in four areas of expertise:

  • Real time marketplace, Adexchange.com.
  • Mobile advertising, Mobvious.
  • Online video advertising, Fullscreen.
  • Creative solutions and brand content, Magic.

             

HiMedia is a company of HiMedia Group. The Group acts as a global partner supporting its clients in their online strategy optimization operating in two business areas, digital advertising - HiMedia - and online payment - HiPay. The Group employs approximately 420 people worldwide and generated sales of €185 million in 2013. Independent since its creation, the company is listed on the Euronext Paris Compartment C and is included in the CAC Small, CAC-All Tradable indices and CAC PME. Code ISIN: FR 0000075988 / Mnémo: HIM.

More information on http://www.himediagroup.com/regie:
http://www.himediagroup.com/regie
Facebook: www.facebook.com/HiMediaGroup:
https://www.facebook.com/HiMediaGroup
Follow us on Twitter: @himedia
LinkedIn: www.linkedin.com/company/himediagroup:
http://www.linkedin.com/company/himediagroup

           

Contact HiMedia Spain:

Araceli Rodríguez (Marketing Manager)

T: +34 915 914 813 - M: +34 667 212 320
arodriguez@hi-media.com


This press release does not constitute an offer, or a solicitation of an offer to buy Hi-Media shares. If you wish to obtain more complete information about HiMedia Group, please refer to our internet site www.himediagroup.com:
http://www.himediagroup.com, under the investors heading. This press release may contain some forward-looking statements. Although HiMedia Group considers that these statements are based on reasonable hypotheses on the publication date of this release, they are by their very nature subject to risks and uncertainties that could cause the actual results to differ from those indicated or projected in these statements. HiMedia Group operates in a continually changing environment, and new risks could potentially emerge. HiMedia Group assumes no obligation to update these forward-looking statements, whether to reflect new information, future events, or other circumstances.

HIMEDIA SPAIN AND LA RAZÓN NEWSPAPER SIGN AN AGREEMENT:
http://hugin.info/143474/R/1858294/650808.pdf


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The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: HI-MEDIA via Globenewswire
HUG#1858294