Tamil Nadu's favourite soap brand, Hamam, announced and initiative called 'GoSafeOutside' aimed at extending the promise of safety from skin to everyday life.

Redefining the role of the brand as an active participant in stimulating social conversations and a possible model for targeted solutions, the new campaign marks a shift in the way the brand corresponds with its consumers.

Hamam is deploying a host of interventions across media to bring alive the campaign message of GoSafeOutside. A television spot, shows the marked transition in the confidence of a young girl when she is taught a basic self-defence technique 'Silambam' by her empowering mother. Silambam, is an ancient Indian martial art originating from Tamil Nadu.

Hindustan Unilever Limited published this content on 04 September 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 05 September 2017 12:22:07 UTC.

Original documenthttps://www.hul.co.in/news/news-and-features/2017/hamam-extends-its-safety-promise-with-gosafeoutside-initiative.html

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