Hindustan Unilever : Why the SDGs are the greatest growth opportunity in a generation

Yes, the challenges presented by the 17 Global Goals will impact on businesses. But rather than see them as problems or growth limiters, companies should see the meeting of the targets as the biggest growth opportunity in a generation.

'Every business will benefit from operating in a more equitable, resilient world if we achieve the SDGs,' says Unilever CEO, Paul Polman. 'We have an opportunity to unlock trillions of dollars through new markets, investments and innovation. But to do so, we must challenge our current practices and address poverty, inequality and environmental challenges.'

But putting the SDGs at the heart of corporate strategy - with internal targets and policies, and the development of new products and services designed to meet the Goals - demands a change in mindset. However, doing well and doing good is now even more possible thanks to the Goals.

While not all of the Goals will apply to any one business, the list is designed to better direct public and private investment to where it's needed most, helping companies to identify what types of innovation, technology or solutions are needed now to help them grow sustainably.