Hollywood Bowl : Derby New Opening - April 2017

TRADE RELEASE

Hollywood Bowl opens its 56th Centre in Derby, as part of the intu retail and leisure development

Hollywood Bowl marked the opening of its brand new, £2.4 million bowling centre in Derby, as part ofintu Derby's dining and leisure development, with a VIP opening event this week.

The 22,000 sq ft Hollywood Bowl brings a high-quality leisure entertainment venue to Derby for families and adults alike and has created 30 permanent and part-time jobs for the local community.

Steve Burns, CEO at Hollywood Bowl Group said: "The opening of Derby brings our total number of bowling centres across the UK to 56, and it marks one of our most high-tech and innovative designs to-date.

"As the second of two-brand-new centre launches this year, we're delighted to say that the Derby centre has already received some excellent customer reaction."

Derby design details

Hollywood Bowl Derby is the UK's newest and most high-tech bowling centre. Representing the 'latest generation' of Hollywood Bowls, it includes 18 fully computerised lanes with plush seating, a 'Hollywood Diner' restaurant concept and stylish bar, and inviting décor celebrating all things Americana.

Any of the lanes can be pre-booked, including the four exclusive VIP lanes which include exciting and unique features such as action replays, personalised messaging and social media interaction. The VIP lanes are decorated with portraits of Hollywood legends, allowing visitors to get the A-list treatment and bowl in a plush, roped off area, with bowling balls that look like giant pool balls.

Visitors will be able to enjoy freshly-made American classics, including gourmet burgers, hot dogs and shakes, in the Hollywood Diner. The centre's bar serves a variety of drinks including traditional cocktails - making it an ideal venue for night time trade.

Hollywood Bowl Derby is now home to a cutting-edge amusement area, making it one of the first bowling centres in the country to offer a completely cashless play experience. In response to the growing trend for cashless facilities, customers will now be able to top up play cards and use them on the latest industry leading games.

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For more information and imagery, please contact:

Laura Nugent at Van Communications on 020 3179 0720 /laura.nugent@vancomms.com

Notes to Editors

About Hollywood Bowl

Hollywood Bowl is part of Hollywood Bowl Group, the UK's leading ten-pin bowling business with 56 centres operating under the Hollywood Bowl, AMF Bowling and Bowlplex brands.

Specialising in modern, high quality bowling centres, Hollywood Bowl has built a reputation for delivering outstanding family entertainment in venues that, due to their unique nature, are also aspirational leisure destinations for young adults and perfect for corporate parties and events.

Hollywood Bowl has modernised the customer bowling experience. Centres offer state-of-the-art booking systems, premium American diners, licensed bars, Costa Coffee outlets and exclusive pre-bookable VIP lanes, bringing bowling into the 21st Century.

The company employs 2,000 team members, 100 of whom are based at its central support centre in Hemel Hempstead.