Homebase | Press release
The perfect home is only a click away with Homebase's
revolutionary 'Create Your Own Look' tool. The new
online technology allows customers to transform the look of
their home instantly at the click of a mouse, with access
to over 1,000 paints, 200 flooring and tiling choices and
over 900 wallpaper options.
Richard Bruce, Head of Brand and Proposition, said,
"Fifty per cent of customers come into stores looking
for inspiration and advice to boost their confidence when
they are considering decorating a room. The 'Create
Your Own Look' tool helps give customers confidence to
experiment with different looks online, in the comfort of
their own hme, before taking the next step with their
decorating project.."
'Create Your Own Look' has the capability to style
a room by visualising decorating solutions in six rooms:
living room, kitchen, dining room, hall and stairs, bedroom
and bathroom. In each category there are six images with
different design styles to transform. Alternatively, for an
even more realistic view of your home you can personalise
your room by uploading a photo of a room from your home and
then manipulate the colour scheme and flooring to your
hearts content.
The'Create Your Own Look' tool allows customers to
highlight an area of the room they want to decorate, and
select a product from our extensive range of paints,
wallpapers, tiles and flooring.
The wall, floor or ceiling instantly changes showing
customers how the room could look. The images have genuine
perspective, demonstrating how paint appears lighter closer
to windows and the scale of a wallpaper print.
Customers can save their design, which features a list of
products they have used before taking the next step to
purchase online at homebase.co.uk or Reserve & Collect in
store. At Homebase, we understand that any decorating
project is a tremendous commitment, so designs can be
re-visited and updated as frequently as required before
even purchasing a brush!
'Create Your Own Look' is now live on the Homebase
website - for more information.
Homebase was named as the winner of 'Best Use of In
Store Marketing Technology in Retail' at the Retail
Systems Awards 2011 for the 'Creat Your Own Look'
touchscreens in Homebase Aylesford, Kent and has been short
listed for 'Retail Technology Initiative of the
Year' and 'Customer Service Initiative of the
Year' at the Retail Week Awards 2012. Homebase's
strength in its offering across decorating has been
reflected in being named 'Decor Retailer of the
Year' at the DIY Week Awards 2011.
-ENDS-
For more information please contact:
Iris PR
rachel.newman@iris-worldwide.com
/ 020 7654 8190
homebase.pressoffice@iris-worldwide.com
/ 020 7922 8122
Homebase in-house PR team
judith.ineson@homebase.co.uk
/ 01908 600 717
Notes to editors:
About Homebase
Homebase is one of the UK's leading home enhancement
retailers and is recognised for choice, style and customer
service. It has more than 340 large, out-of-town stores
throughout the UK and Republic of Ireland. In the financial
year to February 2011, Homebase's sales were £1.6
billion and it employed some 19,000 people across the
business.
Homebase sells over 38,000 products across its home
enhancement ranges, and has a growing internet offering
at
Homebase serves over 65 million customers per year through
its stores and offers customers the convenience of home
delivery for bulky, high-value items.
Homebase was the first UK DIY retailer to achieve Forest
Stewardship Council Chain of Custody certification and the
first national DIY retailer to be recognised with a
Government TrustMark Award, achieved for its kitchen
installation service.
Homebase is part of Home Retail Group, the UK's leading
home and general merchandise retailer. Home Retail Group
has been awarded the Carbon Trust Standard which certifies
that we have genuinely reduced our carbon footprint. We
call our responsible approach 'the basis of good
business'.
