HONDA MOTOR CO., LTD. Bangkok, Thailand, March 24, 2015 - Honda Automobile (Thailand) Co., Ltd. reiterates its leadership in automobile innovation and superior driving performance for all lifestyle preferences with an all-encompassing showcase of 14 models at the 36th Bangkok International Motor Show from March 25 until April 5, 2015. Making its presence at booth No. A9 in Challenger Hall 2, IMPACT Arena Muang Thong Thani, Honda Pavilion this year is themed 'Touch The Excitement' to emphasize Honda's commitment to continuing development of high quality vehicles that perfectly address customers' needs across all segments.
Pitak Pruittisarikorn, Chief Operating Officer of Honda Automobile (Thailand) Co., Ltd., said, "Honda is one of the automotive industry leaders with a strong emphasis on technological and innovation development. To address diversified styles of use and fulfill customers' needs at all levels, we consistently bring a variety of efficient driving innovations to customers, as reflected in the pavilion design concept of 'Touch The Excitement' presented by Honda this year. Honda Pavilion at Bangkok International Motor Show this year brings together a total of 25 vehicles in 14 different models with comprehensive coverage of all segments, highlighting the new Honda HR-V that was launched late last year and has opened up a new segment of compact crossovers with orders of more than 15,000 units in just three months. Together with an all-encompassing range of many other models, we are confident that Honda will win strong support from customers again at the Motor Show this year."
As Honda's highlight at the 36th Bangkok International Motor Show, the Honda HR-V is a premium sport crossover developed on the design platform of an SUV with added sportiness and agility of a coupé. By integrating practical functions often found in a minivan, this new crossover is well-positioned to fulfill all preferences and purposes. Its sporty, coupé-styled exterior is complemented by a luxurious interior completely equipped with superior functions. It is powered by an E85-compatible, 1.8-liter SOHC i-VTEC engine that works in conjunction with a new CVT transmission system. And for even greater driving confidence, this new compact crossover boasts a high standard of advanced safety systems. The new Honda HR-V is available in three variants: S at 890,000 Baht, E at 975,000 Baht, and EL at 1,045,000 baht.
Also, there is the Honda CR-V, an SUV that lets you drive in a stylish new look. Its sleek, luxurious design is enhanced by LED daytime running lights, redesigned front radiator grille and front-rear bumpers, and new alloy wheels that give a bolder impression of sportiness. The new SUV offers choices of a 2.0-liter engine or a new 2.4-liter DOHC engine developed with Earth Dreams Technology coupled with a new CVT transmission system. The CR-V now features Honda LaneWatch, a blind spot display system that enhances side visibility while changing lane. All model variants also come with a complete range of safety systems. Honda CR-V is available in four variants: 2.0 S at 1,200,000 Baht, 2.0 E 4WD at 1,325,000 Baht, 2.4 EL at 1,495,000 Baht, and 2.4 EL 4WD at 1,580,000 Baht.
And the Honda Mobilio emerges as a sub-compact MUV that will fulfill various lifestyle needs of modern customers. In addition to its modern exterior with sporty appeal, Mobilio features a spacious and comfortable interior complete with convenient functions, such as One Motion fold of second-row passenger seats and great utility of a large multi-purpose space. The Mobilio is completely equipped with extensive safety systems while performance is ensured by a 1.5-liter i-VTEC engine in conjunction with a CVT transmission system developed with Earth Dreams technology. Honda Mobilio offers 4 variants at affordable prices. The RS AT comes in sporty design with black interior, three-row seating configuration, and rear passengers' air vents at 739,000 Baht while the V AT offers beige interior, three-row seating configuration, and rear passengers' air vents at 682,000 Baht. The S variant can be chosen either with an automatic transmission (AT) at 642,000 Baht or a manual transmission (MT) at 597,000 Baht, both in black interior with two-row seating configuration and rear cargo floor board for loading convenience.
Honda is strongly committed to R&D in favor of high quality automobiles that are friendly to the environment. The company continually explores innovative approaches to minimizing CO2 emission from all its products and production processes. As a result, all locally-produced Honda automobiles have been received the Green Label by the Thai Industrial Standards Institute (TISI), Ministry of Industry, in partnership with Thailand Environment Institute (TEI). The label is a certification that these Honda vehicles achieve the program's assessment criteria with regard to eco-friendliness that encompass production, use and disposal of the products as well as the most efficient resources management. It underlines Honda's commitment to the environment and earnest support for sustainable living of later generations. At present, Honda is the one and only automotive company receiving the label.
Moreover, four models of Honda cars have achieved five-star rating under ASEAN NCAP automobile safety rating program, namely Honda City, Honda Jazz, Honda Civic, and Honda CR-V. Honda also won six Grand Prix Awards 2014 presented by ASEAN NCAP to commemorate achievements of cars involved in ASEAN NCAP crash tests over the years. The six awards won by Honda are:
Best Adult Occupant Protection (AOP)
- Small Family: Honda City
- SUV: Honda CR-V
- Best Overall AOP: Honda City
Best Child Occupant Protection (COP)
- Medium Family: Honda Civic
- SUV: Honda CR-V
Safety Technology Award
- Honda LaneWatch, the blind spot display system equipped in the ninth-generation Honda Accord to enhance side visibility when changing lane
Honda Pavilion also hosts various other interesting activities. One of the attractions that will enliven the pavilion this year is the new costume design of Honda Lady, which evolved from the work of Thai fabric dress design contest at Honda LPGA THAILAND 2015 created by Kasidis Thepwathee. The design is a modern interpretation of traditional Thai 'Tabeng Marn' garment in a new color palette that matches well with this event. Another entertainment highlight is a life performance of singer Bie - Sukrit Wisetkaew who will entertain visitors of Honda Pavilion on Saturday, March 28 at 19:30.
All 14 models of Honda cars shown at the Motor Show come with exclusive offers for orders placed at the event or at Honda dealers from today until April 5, 2015. The offers vary by model as follows:
- Honda Brio and Brio Amaze: 0% interest together with free car insurance
- Honda Jazz: 1.59% low interest rate or free car insurance
- Honda City and City CNG: 0% interest or 0-baht down payment or 0-baht installment or free car insurance
- Honda Freed: 0% interest or free car insurance
- Honda Mobilio: 1.99% low interest rate or free car insurance
- Honda Civic: 0.99% low interest rate or free car insurance
- Honda CR-V: 2.09% low interest rate or free car insurance
- Honda Accord 2.4-liter: 1.39% low interest rate or free car insurance
- Honda Accord Hybrid: 1.99 low interest rate or free car insurance
- Honda Odyssey E: 0.99% low interest rate together with free car insurance
- Free service fee on scheduled maintenance at 30,000 - 50,000 kilometers exclusively for City, City CNG, Jazz, and Mobilio
- Free Honda Ultimate Care, a five-year extended warranty program (excluding City, City CNG, Jazz, and Mobilio)
Visit Honda Pavilion at the 36th Bangkok International Motor Show for special offers at booth No. A9 in Challenger Hall 2, IMPACT Arena, Muang Thong Thani from today until April 5, 2015. For more information and updates, please visit www.honda.co.th.
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