HP : In a sea of new products, HP stands out at CES

At HP, innovation is a cycle of constant reinvention.

New products - whether an upgrade of a previous version or the first in a new brand - are born from an innovation cycle that's powered by customer insights. Whether that insight comes from researching market trends, studying user habits or responding to other technologies, we're constantly looking at ways to innovate and make an experience with one of our products better.

This week, during the International Consumer Electronics Show in Las Vegas, we're putting that innovation cycle into the spotlight with updates to some of our key products, including the 15' HP Spectre x360 laptop and the ENVY Curved 34' All-in-One PC.

While some of the changes we've introduced are bold and others are subtle, each update is made for a specific reason and thoughtfully integrated to make an already good experience even better.

HP Spectre x360

The new 15' HP Spectre x360 laptop, announced this week, is an example of that innovation cycle at work. By listening to customers, we knew that 65 percent of them prefer 15-inch displays and that 93 percent prefer the Ultra HD, or 4K, resolution.

To address and anticipate the needs of customers, we added an NVIDIA 940MX discrete graphics chip that increased the height of the laptop by a mere 1.9mm - or the thickness of a nickel - and included a larger battery, too. We also included the Fast Charge technology that juices the battery to 50 percent in just 30 minutes.

We also know that customers like the freedom that comes with using a stylus pen, so we are using a panel with Ink Certification for N-trig pen to ensure more seamless interactions, whether taking notes, marking up PDFs, drawing or browsing without leaving fingerprints.

Meanwhile, we also reduced the laptop's overall footprint. With 97 percent of users preferring a thin bezel or no bezel at all, we shifted to a 'micro-edge display' design that reduced the bezel width by 70 percent, now only 4.65mm thin on both sides.

Finally, customers told us how much they loved the Ash Silver color on earlier products so the Spectre x360 sports a fully CNC machined aluminum chassis in Ash Silver with copper accents - and made that color an option on a new 13' version, too.

HP ENVY 34' Curved All-in-One

When it comes to premium all-in-one PCs, we also know a few things about usage and users.

In the home, an all-in-one becomes a focal point in the living room and a digital hub for the family, a place where people store their photos and music and watch movies. That means, for some consumers, it needs to look just as good as it works.

The HP ENVY 34-inch Curved All-in-Oneannounced this week does just that, adding a wider curved display and even more improvements to the 27-inch ENVY AIO announced earlier this year.

Because the screen is curved, we were able to taper the edges even more, giving it a near-invisible look. The Micro-Edge border around the display is almost non-existent, just 10.5mm wide on the sides and top and 14mm on the bottom.

And when you consider that the graceful die cast neck almost disappears when its chrome polish meets ambient light, it creates the impression of a floating display.

The display itself is an Ultra WQHD panel with almost 5 million pixels, or 40 percent more than a Full HD display, and a 178-degree viewing angle. According to experts, the blue light emitted from the screen can make viewers more restless at night, so we've included a filter option in the screen controls to reduce it.

But the ENVY 34 Curved AIO is also a PC, and that means customers want the latest technologies and connectivity ports, like the USB Type-C Thunderbolt 3 port that's been added.

Pop-up web camera.Even user security is part of the updates. When users told us that they were concerned about webcam security, we designed the HD IR Privacy Camera so that it pops up on a spring mechanism when it's needed. When it's no longer needed, the user just presses it down to hide it and make sure no one can spy on them via the camera.

With every product we release, we keep learning and keep innovating so that the experience with HP products gets better every time.

Other updates to the 2016 Premium Holiday portfolio include:

• The Spectre x360 13.3' now offers 4K display and Intel Iris Graphics options with the added choice Ash Silver with Copper accents. It is also Windows Ink Certified.
• The HP ENVY 13.3' laptop gives customer the choice of Modern Gold in addition to Silver finishes.
• The HP ENVY All-in-One 27' now offers 7th Generation Intel® Core™ i processors and a 4K display option.

Reinvention through innovation is the HP way and it ensures that with every new product, the experiences are always getting better.

Get all of HP's news during CES by reading the blogand following the HP Newsroom on Twitter.