CAMBRIDGE, Mass., Nov. 1, 2017 /PRNewswire/ -- HubSpot, Inc. (NYSE: HUBS), a leading CRM, marketing, sales and customer experience platform, today announced financial results for the third quarter ended September 30, 2017.

Financial Highlights:

Revenue


    --  Total revenue was $97.7 million, up 38% compared to the third quarter of
        2016.
    --  Subscription revenue was $93.2 million, up 40% compared to the third
        quarter of 2016.
    --  Professional services and other revenue was $4.6 million, up 12%
        compared to the third quarter of 2016.

Operating Income (Loss)


    --  GAAP operating margin was (12.4%) for the quarter, compared to (14.1%)
        in the third quarter of 2016.
    --  Non-GAAP operating margin was 0.5% for the quarter, an improvement of
        approximately 2.3 percentage points from (1.8%) in the third quarter of
        2016.
    --  GAAP operating loss was ($12.1) million for the quarter, compared to
        ($10.0) million in the third quarter of 2016.
    --  Non-GAAP operating income was $0.5 million for the quarter, compared to
        a loss of ($1.2) million in the third quarter of 2016. Non-GAAP
        operating income (loss) excludes stock-based compensation expense,
        amortization of acquired intangible assets, and acquisition related
        expenses.

Net Income (Loss)


    --  GAAP net loss was ($10.6) million, or ($0.29) per basic and diluted
        share for the quarter, compared to ($10.5) million, or ($0.30) per basic
        and diluted share, in the third quarter of 2016.
    --  Non-GAAP net income was $1.3 million, or $0.03 per basic and diluted
        share for the quarter, compared to a net loss of ($1.8) million, or
        ($0.05) per basic and diluted share, in the third quarter of 2016. 
        Non-GAAP net income (loss) per share excludes stock-based compensation
        expense, amortization of acquired intangible assets, acquisition related
        expenses, non-cash interest expense for amortization of debt discount
        and debt issuance costs, and the deferred income tax benefit from
        convertible notes and business combination.
    --  Third quarter weighted average basic and diluted shares outstanding for
        GAAP net loss per share was 37.0 million, compared to 35.4 million basic
        and diluted shares in the third quarter of 2016.
    --  Third quarter weighted average basic and diluted shares outstanding for
        non-GAAP net income per share was 37.0 million and 39.4 million,
        respectively, compared to 35.4 million weighted average basic and
        diluted shares in the third quarter of 2016.

Balance Sheet and Cash Flow


    --  The company's cash, cash equivalents and investments balance was $527.5
        million as of September 30, 2017.
    --  During the third quarter, the company generated $1.8 million of free
        cash flow compared to $1.5 million during the third quarter of 2016.

Additional Recent Business Highlights


    --  Grew total customers to 37,450 at September 30, 2017, up 47% from
        September 30, 2016.
    --  Total average subscription revenue per customer was $10,332 during the
        third quarter of 2017.

"Q3 was yet another strong quarter for HubSpot and we're thrilled with the results," said Brian Halligan, Co-founder & CEO. "We delivered strong revenue growth, positive profitability and continue to see increasing adoption of our growth stack among our customer base. All of this reinforces what I saw at our annual INBOUND event in September -- this global movement is just getting started. And it's our mission at HubSpot to lead that movement every step of the way."

Business Outlook
Based on information available as of November 1, 2017, HubSpot is issuing guidance for the fourth quarter of 2017 and raising guidance for full year 2017 as indicated below.

Fourth Quarter 2017:


    --  Total revenue is expected to be in the range of $101 million to $102
        million.
    --  Non-GAAP operating income is expected to be in the range of $1.5 million
        to $2.5 million. This excludes stock-based compensation expense of
        approximately $12.4 million, amortization of acquired intangible assets
        of approximately $50 thousand and acquisition related expenses of
        approximately $819 thousand.
    --  Non-GAAP net income per common share is expected to be in the range of
        $0.06 to $0.08.  This excludes stock-based compensation expense of
        approximately $12.4 million, amortization of acquired intangible assets
        of approximately $50 thousand, acquisition related expenses of
        approximately $819 thousand, non-cash interest expense for the
        amortization of debt discount and debt issuance costs of approximately
        $4.9 million, and the deferred income tax benefit from convertible notes
        of approximately $2.5 million.  This assumes approximately 39.9 million
        weighted average diluted shares outstanding.

Full Year 2017:


    --  Total revenue is expected to be in the range of $370 million to $371
        million, up from our previously guided range of $362.8 million to $364.8
        million dollars.
    --  Non-GAAP operating income is expected to in be in the range of $5.7 to
        $6.7 million, up from our previously guided range of breakeven to $2.0
        million. This excludes stock-based compensation expense of approximately
        $46.8 million amortization of acquired intangible assets of
        approximately $104 thousand, and acquisition related expenses of
        approximately $1.3 million.
    --  Non-GAAP net income per common share is expected to be in the range of
        $0.19 to $0.21, up from our previously guided range of $0.03 to $0.07. 
        This excludes stock-based compensation expense of approximately $46.8
        million, amortization of acquired intangible assets of approximately
        $104 thousand, acquisition related expenses of approximately $1.3
        million, non-cash interest expense for the amortization of debt discount
        and debt issuance costs of approximately $12.4 million, and the deferred
        income tax benefit from convertible notes and business combination of
        approximately $11.6 million. This assumes approximately 39.2 million
        weighted average diluted shares outstanding.

HubSpot's estimates of stock-based compensation, amortization of acquired intangible assets, and acquisition-related expenses in future periods assume, among other things, the occurrence of no additional acquisitions, investments or restructurings, and no further revisions to stock-based compensation and related expenses.

Conference Call Information
HubSpot will host a conference call on Wednesday, Nov 1, 2017, at 4:30 p.m. Eastern Time (ET) to discuss its third quarter 2017 financial results and business outlook. To access this call, dial (866) 393-4306 (domestic) or (734) 385-2616 (international). The conference ID is 99807970. Additionally, a live webcast of the conference call will be available in the "Investor" section of HubSpot's web site at www.hubspot.com.

Following the conference call, a replay will be available until 11 p.m. ET on Nov 8, 2017 at (855) 859-2056 (domestic) or (404) 537-3406 (international). The replay pass code is 99807970. An archived webcast of this conference call will also be available in the "Investor" section of HubSpot's web site at www.hubspot.com. The company has used, and intends to continue to use, the investor relations portion of its website as a means of disclosing material non-public information and for complying with disclosure obligations under Regulation FD.

About HubSpot
HubSpot is a leading CRM, marketing, sales, and customer experience platform. Over 37,000 total customers in over 90 countries use HubSpot's award-winning software, services, and support to create an inbound experience that will attract, engage, and delight customers. Learn more at www.hubspot.com.

The tables at the end of this press release include a reconciliation of generally accepted accounting principles ("GAAP") to non-GAAP operating income (loss), operating margin, subscription margin, expense, expense as a percentage of revenue, net income (loss), and free cash flow for the three and nine months ended September 30, 2017 and 2016. An explanation of these measures is also included below under the heading "Non-GAAP Financial Measures."

Cautionary Language Concerning Forward-Looking Statements

This press release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, including statements concerning our financial guidance for the fourth fiscal quarter of 2017 and full year 2017, our position to execute on our growth strategy in the mid-market, and our ability to expand our leadership position and market opportunity for our inbound platform. These forward-looking statements include, but are not limited to, plans, objectives, expectations and intentions and other statements contained in this press release that are not historical facts and statements identified by words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates" or words of similar meaning. These forward-looking statements reflect our current views about our plans, intentions, expectations, strategies and prospects, which are based on the information currently available to us and on assumptions we have made. Although we believe that our plans, intentions, expectations, strategies and prospects as reflected in or suggested by those forward-looking statements are reasonable, we can give no assurance that the plans, intentions, expectations or strategies will be attained or achieved. Furthermore, actual results may differ materially from those described in the forward-looking statements and will be affected by a variety of risks and factors that are beyond our control including, without limitation, our history of losses, our ability to retain existing customers and add new customers, the continued growth of the market for an inbound platform; our ability to differentiate our platform from competing products and technologies; our ability to manage our growth effectively to maintain our high level of service; our ability to maintain and expand relationships with our marketing agency partners; our ability to successfully acquire and integrate companies and assets; our ability to successfully recruit and retain highly-qualified personnel; the price volatility of our common stock, and other risks set forth under the caption "Risk Factors" in our Quarterly Report on Form 10-Q filed on August 2, 2017 and our other SEC filings. We assume no obligation to update any forward-looking statements contained in this document as a result of new information, future events or otherwise.


    Consolidated Balance
     Sheets

    (in thousands)



                             September 30,           December 31,

                                      2017                    2016
                                      ----                    ----

    Assets

    Current assets:

    Cash and cash
     equivalents                            $176,743                  $59,702

    Short-term investments                   315,130                   54,648

    Accounts receivable
     -net of allowance for
     doubtful accounts of
     $622 and $617                            48,790                   38,984

       at September 30, 2017
        and December 31,
        2016, respectively

    Deferred commission
     expense                                  11,228                    9,025

    Restricted cash                                -                     162

    Prepaid hosting costs                      1,411                    5,299

    Prepaid expenses and
     other current assets                     17,726                    8,433
                                              ------                    -----

    Total current assets                     571,028                  176,253

    Long-term investments                     35,669                   35,718

    Property and
     equipment, net                           40,601                   30,201

    Capitalized software
     development costs,
     net                                       8,566                    6,523

    Restricted cash                            5,106                      321

    Other assets                               4,044                      950

    Intangible assets                          6,362                       16

    Goodwill                                  14,950                    9,773
                                              ------                    -----

    Total assets                            $686,326                 $259,755
                                            ========                 ========

    Liabilities and
     stockholders' equity

    Current liabilities:

    Accounts payable                          $4,749                   $4,350

    Accrued compensation
     costs                                    11,611                   11,415

    Other accrued expenses                    25,753                   16,033

    Deferred rent                                157                      159

    Deferred revenue                         118,366                   95,426
                                             -------                   ------

    Total current
     liabilities                             160,636                  127,383

    Deferred rent, net of
     current portion                          18,173                   10,079

    Deferred revenue, net
     of current portion                        1,792                    1,171

    Other long-term
     liabilities                               3,626                    2,422

    Convertible senior
     notes                                   293,563                        -
                                             -------                      ---

    Total liabilities                        477,790                  141,055
                                             -------                  -------

    Commitments and
     contingencies

    Stockholders'equity:

    Common stock                                  36                       36

    Additional paid-in
     capital                                 482,964                  365,444

    Accumulated other
     comprehensive income
     (loss)                                       83                    (864)

    Accumulated deficit                    (274,547)               (245,916)
                                            --------                 --------

    Total
     stockholders'equity                     208,536                  118,700
                                             -------                  -------

    Total liabilities and
     stockholders' equity                   $686,326                 $259,755
                                            ========                 ========



    Consolidated Statements of Operations

    (in thousands, except per share data)


                                                                                For the Three Months Ended September 30,      For the Nine Months Ended September 30,
                                                                                ----------------------------------------      ---------------------------------------

                                                                                        2017                             2016                      2017                        2016
                                                                                        ----                             ----                      ----                        ----

    Revenues:

    Subscription                                                                                   $93,164                         $66,505                                $255,030       $182,357

    Professional services and other                                                                4,562                           4,084                                  14,041         12,166
                                                                                                   -----                           -----                                  ------         ------

    Total revenue                                                                                 97,726                          70,589                                 269,071        194,523
                                                                                                  ------                          ------                                 -------        -------

    Cost of revenues:

    Subscription                                                                                  12,933                          10,655                                  36,834         29,550

    Professional services and other                                                                6,077                           5,157                                  17,839         15,428
                                                                                                   -----                           -----                                  ------         ------

    Total cost of revenues                                                                        19,010                          15,812                                  54,673         44,978
                                                                                                  ------                          ------                                  ------         ------

    Gross profit                                                                                  78,716                          54,777                                 214,398        149,545
                                                                                                  ------                          ------                                 -------        -------

    Operating expenses:

    Research and development                                                                      18,828                          12,100                                  48,087         33,182

    Sales and marketing                                                                           57,904                          41,193                                 155,284        115,531

    General and administrative                                                                    14,110                          11,435                                  41,730         31,674
                                                                                                  ------                          ------                                  ------         ------

    Total operating expenses                                                                      90,842                          64,728                                 245,101        180,387
                                                                                                  ------                          ------                                 -------        -------

    Loss from operations                                                                        (12,126)                        (9,951)                               (30,703)      (30,842)
                                                                                                 -------                          ------                                 -------        -------

    Other expense:

    Interest income                                                                                1,274                             224                                   2,311            604

    Interest expense                                                                             (5,063)                           (97)                                (7,947)         (277)

    Other expense                                                                                   (26)                          (365)                                  (251)         (900)
                                                                                                     ---                            ----                                    ----           ----

    Total other expense                                                                          (3,815)                          (238)                                (5,887)         (573)
                                                                                                  ------                            ----                                  ------           ----

    Loss before income tax benefit (expense)                                                    (15,941)                       (10,189)                               (36,590)      (31,415)

    Income tax benefit (expense)                                                                   5,358                           (326)                                  8,411          (318)
                                                                                                   -----                            ----                                   -----           ----

    Net loss                                                                                     $(10,583)                      $(10,515)                              $(28,179)     $(31,733)
                                                                                                  ========                        ========                                ========       ========

    Net loss per share, basic and diluted                                                          $(0.29)                        $(0.30)                                $(0.77)       $(0.91)

    Weighted average common shares used in computing basic and diluted net loss
     per share:                                                                                   37,047                          35,393                                  36,639         35,038


    Consolidated Statements of Cash Flows

    (in thousands)


                                                                                                             Three Months Ended                    Nine Months Ended

                                                                                                               September 30,                         September 30,
                                                                                                               -------------                         -------------

                                                                                                          2017                  2016                          2017                       2016
                                                                                                          ----                  ----                          ----                       ----

    Operating Activities:

    Net loss                                                                                                      $(10,583)                $(10,515)                             $(28,179)            $(31,733)

    Adjustments to reconcile net loss to net cash and cash
    equivalents provided by operating activities

    Depreciation and amortization                                                                                   4,146                     2,769                                 11,123                 7,992

    Stock-based compensation                                                                                       12,110                     8,695                                 34,419                23,401

    Benefit for deferred income taxes                                                                  (5,581)                         -                              (9,125)                 (165)

    Amortization of debt discount and issuance costs                                                     4,799                          -                                7,482                      -

    (Accretion) amortization of bond discount premium                                                               (692)                      136                                  (747)                  547

    Noncash rent expense                                                                                            1,344                       744                                  4,343                 2,693

    Unrealized currency translation                                                                                 (153)                     (82)                                 (348)                (146)

    Changes in assets and liabilities, net of acquisition

    Accounts receivable                                                                                           (9,671)                  (4,755)                               (8,510)              (5,140)

    Prepaid expenses and other assets                                                                               2,555                     (762)                               (5,363)              (3,386)

    Deferred commission expense                                                                                     (110)                     (77)                               (2,011)                 (80)

    Accounts payable                                                                                                1,883                       431                                  1,556                   733

    Accrued expenses                                                                                                (131)                    1,800                                  6,838                 3,737

    Deferred rent                                                                                                    (21)                     (41)                                 3,581                  (75)

    Deferred revenue                                                                                                7,906                     6,929                                 20,561                18,715
                                                                                                                    -----                     -----                                 ------                ------

    Net cash and cash equivalents provided by operating activities                                                  7,801                     5,272                                 35,620                17,093
                                                                                                                    -----                     -----                                 ------                ------

    Investing Activities:

    Purchases of investments                                                                                    (267,359)                 (23,212)                             (572,636)             (44,323)

    Maturities of investments                                                                                     276,000                    22,045                                313,060                43,388

    Purchases of property and equipment                                                                           (4,017)                  (2,081)                              (15,089)             (13,350)

    Capitalization of software development costs                                                                  (1,966)                  (1,661)                               (5,306)              (4,173)

    Acquisition of a business and purchase of technology                                               (9,415)                         -                              (9,415)                     -

    Purchases of strategic investments                                                                 (2,200)                         -                              (2,800)                     -

    Restricted cash                                                                                          -                         -                              (4,587)                     -
                                                                                                           ---                       ---                               ------                    ---

    Net cash and cash equivalents used in investing activities                                                    (8,957)                  (4,909)                             (296,773)             (18,458)
                                                                                                                   ------                    ------                               --------               -------

    Financing Activities:

    Employee taxes paid related to the net share settlement of stock-based awards                                 (1,057)                    (478)                               (3,154)              (1,820)

    Proceeds related to the issuance of common stock under stock plans                                              2,924                     2,977                                 10,409                 9,145

    Repayments of capital lease obligations                                                                         (269)                    (209)                                 (787)                (528)

    Proceeds of the issuance of convertible notes, net of issuance costs paid of $10,767                  (12)                         -                              389,233                      -

    Purchase of note hedge related to convertible notes                                                      -                         -                             (78,920)                     -

    Proceeds from the issuance of warrants related to convertible notes, net of issuance costs of $200       -                         -                               58,880                      -
                                                                                                           ---                       ---                               ------                    ---

    Net cash and cash equivalents provided by financing activities                                                  1,586                     2,290                                375,661                 6,797
                                                                                                                    -----                     -----                                -------                 -----

    Effect of exchange rate changes on cash and cash equivalents                                                      691                       125                                  2,533                   427
                                                                                                                      ---                       ---                                  -----                   ---

    Net increase in cash and cash equivalents                                                                       1,121                     2,778                                117,041                 5,859

    Cash and cash equivalents, beginning of period                                                                175,622                    58,661                                 59,702                55,580
                                                                                                                  -------                    ------                                 ------                ------

    Cash and cash equivalents, end of period                                                                       $176,743                   $61,439                               $176,743               $61,439
                                                                                                                   ========                   =======                               ========               =======


    Reconciliation of non-GAAP operating income (loss) and operating Three Months Ended September 30,                Nine Months Ended September 30,
    margin


                                                                                                 2017           2016                                           2017 2016
                                                                                                 ----           ----                                           ---- ----

    (in thousands, except percentages)


    GAAP operating loss                                                                               $(12,126)                                      $(9,951)            $(30,703)   $(30,842)

    Stock-based compensation                                                                             12,110                                          8,695                34,419       23,401

    Amortization of acquired intangible assets                                                               38                                             20                    54           64

    Acquisition related expenses                                                                            439                                              -                  439            -
                                                                                                            ---                                            ---                  ---          ---

    Non-GAAP operating income (loss)                                                                       $461                                       $(1,236)               $4,209     $(7,377)
                                                                                                           ====                                        =======                ======      =======


    GAAP operating margin                                                                               (12.4%)                                       (14.1%)              (11.4%)     (15.9%)

    Non-GAAP operating margin                                                                              0.5%                                        (1.8%)                 1.6%      (3.8%)




    Reconciliation of non-GAAP net income (loss)                                 Three Months Ended September                Nine Months Ended    September
                                                                                              30,                                           30,
                                                                                -----------------------------                -------------------------------

                                                                                                         2017           2016                                            2017 2016
                                                                                                         ----           ----                                            ---- ----

    (in thousands, except per share amounts)


    GAAP net loss                                                                                             $(10,583)                                      $(10,515)            $(28,179)   $(31,733)

    Stock-based compensation                                                                                     12,110                                           8,695                34,419       23,401

    Amortization of acquired intangible assets                                                                       38                                              20                    54           64

    Acquisition related expenses                                                                                    439                                               -                  439            -

    Amortization of debt discount and debt issuance costs                                                         4,799                                               -                7,482            -

    Deferred income tax benefit from convertible notes and business combination                                 (5,552)                                              -              (9,093)           -
                                                                                                                 ------                                             ---               ------          ---

    Non-GAAP net income (loss)                                                                                   $1,251                                        $(1,800)               $5,122     $(8,268)
                                                                                                                 ======                                         =======                ======      =======


    Non-GAAP net income (loss) per share:

    Basic                                                                                                         $0.03                                         $(0.05)                $0.14      $(0.24)

    Diluted                                                                                                       $0.03                                         $(0.05)                $0.13      $(0.24)

    Shares used in non-GAAP per share calculations

    Basic                                                                                                        37,047                                          35,393                36,639       35,038

    Diluted                                                                                                      39,443                                          35,393                38,763       35,038




    Reconciliation of non-GAAP expense and expense as a percentage of revenue

    (in thousands, except percentages)

                                                                              Three Months Ended September 30,
                                                                              --------------------------------

                                                                                                          2017                    2016
                                                                                                          ----                    ----

                                                                                            COS,                       COS, Prof.        R&D    S&M           G&A               COS,     COS, Prof.
                                                                                         Subscription                  services &                                           Subscription services &
                                                                                                                         other                                                              other       R&D S&M        G&A

    GAAP expense                                                                                               $12,933                   $6,077       $18,828       $57,904                     $14,110        $10,655         $5,157       $12,100       $41,193        $11,435

    Stock -based compensation                                                                                    (163)                   (591)      (3,110)       (5,015)                    (3,231)         (139)         (438)      (2,341)       (3,473)       (2,304)

    Amortization of acquired intangible assets                                                                    (38)                       -            -            -                          -          (13)             -            -          (7)             -

    Acquisition related expenses                                                                                     -                       -        (439)            -                          -             -             -            -            -             -
                                                                                                                   ---                     ---         ----           ---                        ---           ---           ---          ---          ---           ---

    Non-GAAP expense                                                                                           $12,732                   $5,486       $15,279       $52,889                     $10,879        $10,503         $4,719        $9,759       $37,713         $9,131
                                                                                                               =======                   ======       =======       =======                     =======        =======         ======        ======       =======         ======


    GAAP expense as a percentage of revenue                                                                      13.2%                    6.2%        19.3%        59.3%                      14.4%         15.1%          7.3%        17.1%        58.4%         16.2%

    Non-GAAP expense as a percentage of revenue                                                                  13.0%                    5.6%        15.6%        54.1%                      11.1%         14.9%          6.7%        13.8%        53.4%         12.9%




                                                                              Nine Months Ended September 30,
                                                                              -------------------------------

                                                                                                          2017                    2016
                                                                                                          ----                    ----

                                                                                            COS,                       COS, Prof.        R&D    S&M           G&A               COS,     COS, Prof.
                                                                                         Subscription                  services &                                           Subscription services &
                                                                                                                         other                                                              other       R&D S&M        G&A

    GAAP expense                                                                                               $36,834                  $17,839       $48,087      $155,284                     $41,730        $29,550        $15,428       $33,182      $115,531        $31,674

    Stock -based compensation                                                                                    (455)                 (1,707)       (9,013)      (13,889)                     (9,355)         (363)       (1,238)       (6,371)       (9,368)       (6,061)

    Amortization of acquired intangible assets                                                                    (47)                       -            -          (7)                          -          (44)             -            -         (20)             -

    Acquisition related expenses                                                                                     -                       -        (439)            -                          -             -             -            -            -             -
                                                                                                                   ---                     ---         ----           ---                        ---           ---           ---          ---          ---           ---

    Non-GAAP expense                                                                                           $36,332                  $16,132       $38,635      $141,388                     $32,375        $29,143        $14,190       $26,811      $106,143        $25,613
                                                                                                               =======                  =======       =======      ========                     =======        =======        =======       =======      ========        =======


    GAAP expense as a percentage of revenue                                                                      13.7%                    6.6%        17.9%        57.7%                      15.5%         15.2%          7.9%        17.1%        59.4%         16.3%

    Non-GAAP expense as a percentage of revenue                                                                  13.5%                    6.0%        14.4%        52.5%                      12.0%         15.0%          7.3%        13.8%        54.6%         13.2%



    Reconciliation of non-GAAP subscription margin

    (in thousands, except percentages)


                                                   Three Months Ended September 30,              Nine Months Ended September 30,
                                                   --------------------------------              -------------------------------

                                                                               2017         2016                                         2017 2016
                                                                               ----         ----                                         ---- ----


    GAAP subscription margin                                                        $80,231                                      $55,850           $218,196 $152,807

    Stock -based compensation                                                           163                                          139                455      363

    Amortization of acquired intangible assets                                           38                                           13                 47       44
                                                                                        ---                                          ---                ---      ---

    Non-GAAP subscription margin                                                    $80,432                                      $56,002           $218,698 $153,214
                                                                                    =======                                      =======           ======== ========


    GAAP subscription margin percentage                                               86.1%                                       84.0%             85.6%   83.8%

    Non-GAAP subscription margin percentage                                           86.3%                                       84.2%             85.8%   84.0%



    Reconciliation of free cash flow

    (in thousands)


                                                   Three Months Ended September 30,              Nine Months Ended September 30,
                                                   --------------------------------              -------------------------------

                                                                               2017         2016                                          2017 2016
                                                                               ----         ----                                          ---- ----


    GAAP net cash and cash equivalents provided by
     operating activities                                                            $7,801                                        $5,272              $35,620     $17,093

    Purchases of property and equipment                                             (4,017)                                      (2,081)            (15,089)   (13,350)

    Capitalization of software development costs                                    (1,966)                                      (1,661)             (5,306)    (4,173)
                                                                                     ------                                        ------               ------      ------

    Free cash flow                                                                   $1,818                                        $1,530              $15,225      $(430)
                                                                                     ======                                        ======              =======       =====

Non-GAAP Financial Measures

In this release, HubSpot's non-GAAP operating income (loss), operating margin, subscription margin, expense, expense as a percentage of revenue, net income (loss), and free cash flow are not presented in accordance with GAAP and are not intended to be used in lieu of GAAP presentations of results of operations.

Management presents these non-GAAP financial measures because it considers them to be important supplemental measures of performance. Management uses the non-GAAP financial measures for planning purposes, including analysis of the company's performance against prior periods, the preparation of operating budgets and to determine appropriate levels of operating and capital investments. Management also believes that the non-GAAP financial measures provide additional insight for analysts and investors in evaluating the company's financial and operational performance. However, these non-GAAP financial measures have limitations as an analytical tool and are not intended to be an alternative to financial measures prepared in accordance with GAAP. We intend to provide these non-GAAP financial measures as part of our future earnings discussions and, therefore, the inclusion of these non-GAAP financial measures will provide consistency in our financial reporting. Investors are encouraged to review the reconciliation of these non-GAAP measures to their most directly comparable GAAP financial measures. A reconciliation of our non-GAAP financial measures to their most directly comparable GAAP measures has been provided in the financial statement tables included above in this press release.

These non-GAAP measures exclude share-based compensation, amortization of acquired intangible assets, acquisition related expenses, non-cash interest expense for the amortization of debt discount and debt issuance costs, and the deferred income tax benefit from convertible notes. We believe investors may want to exclude the effects of these items in order to compare our financial performance with that of other companies and between time periods:




    (a)              Stock-based compensation is a non-
                     cash expense accounted for in
                     accordance with FASB ASC Topic 718.
                     We believe that the exclusion of
                     stock-based compensation expense
                     allows for financial results that
                     are more indicative of our
                     operational performance and provide
                     for a useful comparison of our
                     operating results to prior periods
                     and to our peer companies because
                     stock-based compensation expense
                     varies from period to period and
                     company to company due to such
                     things as differing valuation
                     methodologies and changes in stock
                     price.


    (b)              Expense for the amortization of
                     acquired intangible assets is a
                     non-cash item, and we believe that
                     the exclusion of this amortization
                     expense provides for a useful
                     comparison of our operating results
                     to prior periods and to our peer
                     companies.





    (c)              Acquisition related expenses, such
                     as transaction costs and retention
                     payments, are expenses that are not
                     necessarily reflective of
                     operational performance during a
                     period. We believe that the
                     exclusion of this these expenses
                     provides for a useful comparison of
                     our operating results to prior
                     periods and to our peer companies.






    (d)              In May 2017, the Company issued $400
                     million of convertible notes due in
                     2022 with a coupon interest rate of
                     0.25%. The imputed interest rate of
                     the convertible senior notes was
                     approximately 6.95%. This is a
                     result of the debt discount
                     recorded for the conversion feature
                     that is required to be separately
                     accounted for as equity, and debt
                     issuance costs, which reduce the
                     carrying value of the convertible
                     debt instrument. The debt discount
                     is amortized as interest expense
                     together with the issuance costs of
                     the debt. The expense for the
                     amortization of debt discount and
                     debt issuance costs is a non-cash
                     item, and we believe the exclusion
                     of this interest expense provides
                     for a useful comparison of our
                     operating results to prior periods
                     and to our peer companies.


    (e)              The deferred income tax benefit from
                     the convertible notes issued in May
                     2017 is a non-cash item created by
                     the difference in the carrying
                     amount and tax basis of the
                     convertible notes. This taxable
                     temporary difference resulted in
                     the Company recognizing a $9.4
                     million deferred tax liability
                     which was recorded as an adjustment
                     to additional paid-in capital on
                     the consolidated balance sheet.
                     The creation of the deferred tax
                     liability is recognized as a
                     component of equity and represents
                     a source of future taxable income
                     which supports the realization of a
                     portion of the income tax benefit
                     associated with historical net
                     operating losses.  The deferred
                     income tax benefit from the
                     convertible notes is a non-cash
                     item that is unique to the issuance
                     of the Company's convertible notes,
                     and we believe the exclusion of
                     this deferred tax benefit provides
                     for a useful comparison of our
                     operating results to prior periods
                     and to our peer companies.



                    The deferred income tax benefit from
                     the business combination entered
                     into in September 2017 is a non-
                     cash item created by the difference
                     in the carrying amount and tax
                     basis of the assets and liabilities
                     acquired.  This taxable temporary
                     difference resulted in the Company
                     recognizing a $2.2 million deferred
                     tax liability which was recorded as
                     an adjustment to goodwill on the
                     consolidated balance sheet.  The
                     creation of the deferred tax
                     liability represents a source of
                     future taxable income which
                     supports the realization of a
                     portion of the income tax benefit
                     associated with historical net
                     operating losses.  The deferred
                     income tax benefit from the
                     business combination is a non-cash
                     item that is unique to the business
                     combination, and we believe the
                     exclusion of this deferred tax
                     benefit provides for a useful
                     comparison of our operating results
                     to prior periods and to our peer
                     companies.

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SOURCE HubSpot