Huntsman Corporation : Huntsman Launches ALTIRIS® Pigment
05/08/2012| 09:05am US/Eastern

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Infrared Reflecting Pigments Enable Solar Reflection in any Color
The Pigments division of Huntsman Corporation (NYSE:HUN) today launched
its ALTIRIS® infrared reflecting pigment at the 2012 American
Coatings Show, May 8-10, 2012 in Indianapolis, IN. The ALTIRIS®
pigment gives coatings and polymer products in any
color the power to reflect solar energy. In a world that needs low
carbon solutions to cool buildings, vehicles and ships, Huntsman's
ALTIRIS® pigment presents a significant opportunity to
deliver energy efficiency combined with custom color branding in the
widest color choice available.
President of Huntsman Pigments, Simon Turner said, "Buildings, vehicles
and ships that incorporate ALTIRIS® pigment in their coatings
can better reflect the sun's energy1, helping to keep
interiors cooler. This helps reduce energy needed to power
air-conditioning systems, costs and greenhouse gas emissions. It's a
great new innovation from Huntsman that gets to the heart of our brand
promise - enriching lives through innovation."
Dr. Rob Portsmouth, business development director at Huntsman said, "Our
ALTIRIS® pigment delivers a unique set of benefits: Superior
tailored reflectance; from a single additive and in any color customers
need. This combination was not available before Huntsman's ALTIRIS®
pigment."
ALTIRIS® pigment can dramatically increase solar reflection
by more than 100 percent in some color ranges and even in black. It can
also help increase a product's lifespan as coatings that stay cooler
suffer less from heat cycling stresses, which helps prevent delamination
and peeling.
"I am happy to see new cool-colored products are being brought to the
market," said Dr. Hashem Akbari, a Building, Civil, and Environmental
Professor and Leader of the Heat Island Group at Concordia University
and the principal investigator for the development of cool-colored
materials, a collaborative effort with the industry. "Products that
incorporate the ALTIRIS® infrared reflecting pigment give
consumers greater color choice whilst reducing energy consumption2."
The ALTIRIS® pigment can also open up new markets for polymer
products as they make them less prone to warping. This means polymer
products can now be used in warmer regions of the world where they would
have previously been unsuitable. Products like vinyl siding can last
longer and can be available in a wider range of colors.
Footnotes
1. Our specialist research team prepares coatings containing ALTIRIS®
pigment and control samples with the same RAL index. We then compare
Total Solar Reflectance using a Cary 5000 spectrophotometer. 2.
Monitoring the energy use effects of cool roofs on California commercial
buildings: Akbari, Levinson, Konopaki, Rainer: 2004
About Huntsman:
Huntsman is a global manufacturer and marketer of differentiated
chemicals. Our operating companies manufacture products for a variety of
global industries, including chemicals, plastics, automotive, aviation,
textiles, footwear, paints and coatings, construction, technology,
agriculture, health care, detergent, personal care, furniture,
appliances and packaging. Originally known for pioneering innovations in
packaging and, later, for rapid and integrated growth in petrochemicals,
Huntsman has approximately 12,000 employees and operates from multiple
locations worldwide. The Company had 2011 revenues of over $11 billion.
For more information about Huntsman, please visit the company's website
at www.huntsman.com.
About Huntsman Pigments:
Huntsman Pigments is an award winning global manufacturer of titanium
dioxide solutions with more than 75 years experience. Our pigments are
made all over the world at seven manufacturing sites with around 2,500
people. Huntsman's titanium dioxide pigments can be found in everything
from the paint you use in your home to your favorite trainers. Our
brands include TIOXIDE® titanium dioxide pigments, award winning DELTIO®
free-flow titanium dioxide pigments and our very latest innovation, the
ALTIRIS® infrared reflecting pigment that gives colourful exterior
coatings and polymers the power to reflect solar energy. For more
information about Huntsman Pigments, please visit the company's web site
at www.huntsman.com/pigments.
Forward-Looking Statements:
Statements in this release that are not historical are forward-looking
statements. These statements are based on management's current beliefs
and expectations. The forward-looking statements in this release are
subject to uncertainty and changes in circumstances and involve risks
and uncertainties that may affect the company's operations, markets,
products, services, prices and other factors as discussed in the
Huntsman companies' filings with the U.S. Securities and Exchange
Commission. Significant risks and uncertainties may relate to, but are
not limited to, financial, economic, competitive, environmental,
political, legal, regulatory and technological factors. The company
assumes no obligation to provide revisions to any forward-looking
statements should circumstances change, except as otherwise required by
applicable laws.

For Huntsman Pigments:
Karen Fenwick, 44 (0)1740 608076
Michelle
Kelley, 713-627-2223
© Business Wire 2012
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