Husqvarna : pilots pay-per-use and brings chainsaws and hedge trimmers into sharing economy
May 10, 2017 at 03:41 am EDT
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Starting this May, homeowners in Stockholm can access pay-per-use power tools for the garden, eliminating the need to maintain and store hedge trimmers, chainsaws and other tools that are used less frequently. The project is a pilot, and part of Husqvarna's commitment to explore innovative and sustainable solutions for taking care of gardens and green spaces.
The Husqvarna Battery Box, is a 'smart', 8x3 meter, unattended container with 30 electronic lockers that store battery powered garden care products. Via an iPhone app, homeowners can reserve tools, get instructions, pay, and open the locker to pick up their pre-booked power tool. The 'box' will be placed at Bromma Blocks, a shopping center 15 min west of Stockholm city. Renting a garden care product will cost 350 SEK a day (approx 35 Euros or 38 USD).
'People are already sharing homes and cars. To share products that are only used occasionally, like a hedge-trimmer, makes a lot of sense for some users. Husqvarna Battery Box is proof of our commitment to explore new solutions that merge innovation and sustainability, benefitting the homeowner, the community and our distribution network,' says Pavel Hajman, President of the Husqvarna Division.
Sustainability and innovation put to the test
This pilot project supports Husqvarna's sustainability agenda to drive the conversion from petrol powered products to silent battery products with no direct emissions in urban areas. Additionally, the purpose is also to test the real-world applications of this technical solution, as well as collect insights on market maturity, customer behaviour, and potential future revenue streams for Husqvarna's distribution network. The test period runs from May 1 to October 31, 2017.
How it works
After completing registration in the iPhone app (also called 'Husqvarna Battery Box'), the customer can reserve one of the 30 available battery powered products (chainsaw, hedge trimmer, trimmer or blower). The app guides the user on how to open and close the door to the particular locker where the product they want to rent is kept. The app also includes 'how-to-films' to explain how the product works. The Box, powered by solar cells, will be serviced by Husqvarna staff daily, ensuring that products are in good condition and that the batteries are fully charged.
The connection between the Husqvarna Battery Box and the customer is enabled via Bluetooth. For identification purposes, the customer uses the Swedish ID app 'BankID'. Payments are charged to the registered credit card at the end of the month.
Powerful and silent products in the box
From a performance perspective, the battery products in the box are equivalent to the petrol versions of comparable size, but without the noise and direct emissions. The battery series in the box is powered by a 36V Li-ion battery, and one battery fits all products in the box (chainsaw, hedge trimmer, blower, trimmer).
Project partners and set-up
Husqvarna Battery Box is the result of a partnership that includes Telenor, Flex, Zuora and HiQ. Flex builds the connected Box and reports its status on events handled through a cloud solution with Telenor Connexion. Zuora supplies the subscription payment solution and HiQ builds the app and the system needed to bring everything together. The shopping center Bromma Blocks provides the space for the test.
Husqvarna AB published this content on 10 May 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 10 May 2017 07:41:19 UTC.
Original documenthttp://www.husqvarnagroup.com/en/node/3944
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Husqvarna AB is a Sweden-based company engaged in the development, manufacture and marketing of outdoor power products, consumer watering products, cutting equipment and diamond tools for construction and stone industries. The Company's product offering includes robotic lawn mowers, garden tractors, chainsaws and trimmers. The Company's operations are divided into three business areas: the Europe and Asia/Pacific business area sells forest, park and garden products to retailers and dealers in Europe and Asia/Pacific; the Americas business area sells forest, park and garden products to retailers and dealers on the American continents, and the Construction business area sells light construction products for cutting, drilling, polishing and demolition of hard materials. The Company? subsidiaries include, among others, Husqvarna Australia Pty. Limited, Husqvarna Finance Belgium SA, Husqvarna Belgium SA and Koubachi AG.