10d0b88c-332c-4759-9890-b9e000c2f699.pdf


HYPERMARCAS S.A.

A Publicly-Held Corporation


CNPJ/MF No. 02.932.074/0001-91 NIRE 35.300.353.251


MATERIAL FACT


HYPERMARCAS S.A., (the "Company" or "Hypermarcas"), in compliance with the provisions of Article 157, paragraph 4º, of Law No. 6,404, dated December 15, 1976, as amended and in force (the "Corporations Law"), and of Instruction CVM No. 358, dated January 3, 2002, as amended and in force, and in complement to the material fact disclosed by the Company on December 28, 2015, informs that the sale of the Company's and its subsidiaries' business of manufacturing and commercializing beauty products (the "Beauty Business") to Coty Inc. ("Coty") (the "Transaction") was completed on the date hereof, after the verification or implementation of the conditions precedent set forth in Shares and Trademarks Sale and Purchase Agreement executed between the Company and Coty on November 2, 2015 (the "Agreement").


In addition, the Company informs that it has received from the affiliates of Coty the remaining balance of the price, totaling the sale amount of R$3,800,000,000.00 (three billion and eight hundred million Reais), at the transfer to Coty of the totality of the shares corresponding to the capital stock of Novitá Distribuição Armazenamento e Transportes S.A. held by Hypermarcas.


São Paulo, February 01, 2016


HYPERMARCAS S.A.

Breno Toledo Pires de Oliveira

Investor Relations Officer

Hypermarcas SA issued this content on 01 February 2016 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 01 February 2016 21:47:03 UTC

Original Document: http://hypermarcas.riweb.com.br/Download.aspx?Arquivo=ziqyMzn4UaPNB7FL2PPt9A==&IdCanal=j4QWDi44n/u795g/GBJFpw==