HYPERMARCAS S.A.

A Publicly-Held Corporation

CNPJ/MF No. 02.932.074/0001-91 NIRE 35.300.353.251

MATERIAL FACT

HYPERMARCAS S.A. (the "Company"), in compliance with the provisions of Article 157, paragraph 4, of Law No. 6,404 of December 15, 1976, as amended, and the Instruction of the Brazilian Securities and Exchange Commission ("CVM") No. 358, of January 3, 2002, as amended, and Instruction CVM No. 480, of December 7, 2009, as amended, and, in accordance with the best corporate governance practices, publishes its guidance to the market for the year of 2017.

In view of the analysis of the macroeconomic environment and the dynamics of the markets in which Hypermarcas operates, the Company introduces an EBITDA guidance for Continuing Operations of around R$1.2 billion for the year of 2017.

The present notice includes projections reflecting solely the perception of the Company's Management about factors that may impact its performance, such as general economic conditions, in addition to the dynamics of the markets in which it is involved and its operations, being therefore subject to risks and uncertainties. Any modification in the perception of such factors may cause the guidance to be amended.

São Paulo, February 17, 2017

HYPERMARCAS S.A.

Breno Toledo Pires de Oliveira

Investor Relations Officer

Hypermarcas SA published this content on 17 February 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 18 February 2017 00:23:13 UTC.

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