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HYPERMARCAS SA (HYPE3)

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07/28 HYPERMARCAS : 2Q14 Earnings Presentation
07/25 HYPERMARCAS : Minutes of the Board of Directors Meeting
07/25 HYPERMARCAS : Minutes of the Fiscal Council Meeting
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Hypermarcas SA : Material Fact - Closing of ASSOLAN, PERFEX and CROSS HATCH selling

12/23/2011 | 04:40pm US/Eastern
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HYPERMARCAS S.A.

A Publicly-Held Corporation

CNPJ/MF No. 02.932.074/0001-91
NIRE 35.300.353.251

MATERIAL FACT

HYPERMARCAS S.A. (the "Company" or "Hypermarcas") in compliance with the provisions of Article 157, paragraph 4th, of Law No. 6,404, of December 15, 1976, as amended (the "Brazilian Corporate Law"), and of Brazilian Securities and Exchange Commission - CVM Ruling No. 358, of January 3, 2002, as amended, comes to public to inform that, in addition to the Material Fact released by the Company on December
9th, 2011, and upon the implementation and/or fulfillment, as the case may be, of the precedent conditions, set forth in the "Contrato de Compra e Venda de Quotas e Outras Avenças" (Agreement for the Purchase and Sale of Quotas and Other Covenants - the "Agreement"), executed on December 9th, 2011, alienated, to Química Amparo Ltda. ("Química Amparo"), on the date hereof, of the business of manufacturing and sale of steel wool, steel cloth, synthetic sponges, cleaning cloths and scouring powder, distributed under trademarks "ASSOLAN", "PERFEX" and "CROSS HATCH" (the "Household Cleaning Business"), by means of the transfer of quotas representing the entirety of the capital stock of Assolan Holding Ltda., a special purpose entity established by Hypermarcas exclusively for the purpose of contributing the Household Cleaning Business prior to its transfer to Química Amparo.
São Paulo, December 23, 2011

HYPERMARCAS S.A. Breno Toledo Pires de Oliveira Investor Relations Officer - IRO

SP - 2667080v1

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