HYPERMARCAS S.A.

A Publicly-Held Corporation

CNPJ No. 02.932.074/0001-91
NIRE 35.300.353.251

NOTICE TO DEBENTURE HOLDERS

HYPERMARCAS S.A. (the "Company") hereby informs to its holders of debentures of the Second Series of the 3rd Public Issuance of Simple, Non-Convertible and Unsecured Debentures of the Company, as per the Indenture registered at the Board of Trade of the State of São Paulo (JUCESP) under No. ED000552-6/000, on July 5, 2010 ("Debenture Holders", "Debentures" and "Indenture", respectively) that, as provided for in the Indenture, as well as in its addenda, on the date hereof there shall be effected the payment of interest referring to the debentures of the Second Series at the unitary price (PU) of R$55.003810 per debenture, in the aggregate amount of R$18,459,333.64, ex-interest from January 15, 2014 onwards.
The net value of tax withholdings shall be credited in the bank accounts designated by the Debenture Holders upon subscribing for the Debentures. For further information on the credit of interests please refer to the Securities and Custody Department of Banco Bradesco S.A., telephones +55 (11) 3684-7911 and +55 (11) 3684-9492.
We remain at disposal for further clarification by means of our Investors' Relations Division.
São Paulo, January 15, 2014.

Hypermarcas S.A. Breno Toledo Pires de Oliveira Investors' Relations Officer
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