IGUATEMI OPENS ITS FIRTS PREMIUM OUTLET IN RIO GRANDE DO SUL
São Paulo, September, 25th, 2013 - Iguatemi Empresa de Shopping Centers S.A. ("Iguatemi") [Bovespa: IGTA3], one of the largest full service companies in the Brazilian shopping mall sector, announces the opening of the Platinum Outlet, a premium outlet located at Novo Hamburgo, in Rio Grande do Sul.
About the Platinum Outlet
In September, 24th of 2013, Iguatemi opened its first premium outlet, the Platinum Outlet.
The Project is expected to generate an IRR of 16.6%, real and unlevered. Additionally, we expect Platinum Outlet to generate in 2014, NOI of R$ 10.3 million and R$ 22.22 million in the 5th year of operation. Iguatemi has na stake of
41% of the Platinum Outlet.
This will be the very first outlet in Rio Grande do Sul and the third in Brazil. The Platinum Outlet opens with total GLA of
20,087 sqm and has a expansion potential of approximately other 10,000 sqm more. The outlet has 125 stores and a qualified mix of the best national and international brands, differentiated food court, restaurants, 1.300 parking lots and discounts up to 70%.
Platinum Outlet has a unique location in Novo Hamburgo, only 40 km away from Porto Alegre - RS, and it is a necessary stop for those who are in their way to the Serra Gaúcha region and the Romantic Route, touristic destinations that
attract thousands of tourists every year.
About the strategy
Iguatemi has an intrinsic competitive advantage in operating premium outlets in Brasil, due to: (i) its relationship with leading Brazilian and international brands; (ii) positioning of the Iguatemi brand; and (iii) its strong regional presence in the densest cities of the Brazil's South and Southeast regions, which have the highest concentrations of publics from the A and B income groups, and thus the highest propensity to value differentiated brands.
About Novo Hamburgo
Iguatemi has a further intrinsic competitive advantage in operating a premium outlet in the metropolitan-area of Porto Alegre, due to its strong presence in the city through the two leading shopping malls of the city, Iguatemi Porto Alegre and Praia de Belas.
According to a study by Jones Lang Lasalle, over 50% of Brazilian consumers that visit shopping malls in Brazil belong to the A and B income groups. The target public for consumption in premium outlets is almost exclusively the A and B public, which essentially seeks good prices, but also the exclusivity of good brands.
The concept of premium outlets has become well rooted in the Brazilian public with purchasing power - a consumer group accustomed to buying differentiated brands in premium outlets in the rest of the world, especially in tourist destinations in the USA. The main motivating factor leading these consumers to premium outlets is the quest for differentiated brands with a discount.
This segment will be one of the levers for growth of Iguatemi in the coming years, maintaining the direct link with the
company's final consumer market.
The City of Novo Hamburgo is part of the metropolitan region of Porto Alegre, in the State of Rio Grande do Sul. Its GDP
per capita is around R$ 18,600 (Source: IBGE, 2010).
Novo Hamburgo is in the region known as "Vale dos Sinos", considered to be one of the regions with the strongest economic and industrial potential in Rio Grande do Sul. Multinationals and important companies of nationwide scope are established in the region. It is also Brazil's principal footwear manufacturing center. This factor has contributed significantly to its development, attracting investors who have found not only industrial potential but also strong potential for tourism. The region provides approximately 20% of the GDP of the state of Rio Grande do Sul.
The project is in a distinctive location, on the BR-116 highway in the direction of Gramado and other cities of the Serra
Gaúcha, one of the region's principal tourist destinations. From the center of Porto Alegre it will be possible to reach the
premium outlet in less than 40 minutes by car or 55 minutes by Metro train (the premium outlet is in front of a Metro station with a direct connection to the city of Porto Alegre).
Porto Alegre, the capital of the southern Brazilian state of Rio Grande do Sul, is one of the largest cities in the country, with a population of more than 1.4 million, and gross per capita annual income of approximately R$ 30,500 (Source: IBGE, 2010). It has Brazil's seventh-largest GDP, more than R$ 43 billion. Due to its location, Porto Alegre has become one of the key cities in the Mercosul free trade area, and a focal point for growing companies in the Southern Cone of the South American continent. It is now considered to be the most important industrial center in the South of Brazil.
Iguatemi has a strong presence in Porto Alegre, through two important shopping malls: (i) Iguatemi Porto Alegre - the leading and oldest mall in Brazil's Southern region, and one of Brazil's ten most productive malls in terms of sales/m2; and (ii) Praia de Belas - the second most productive mall in Porto Alegre in terms of sales/m2, with opening of its
expansion scheduled for April 2014 - which will increase its GLA to 47,000 m² (including proprietary stores).
About Iguatemi Empresa de Shopping Centers S.A. Iguatemi Empresa de Shopping Centers S.A. ("Iguatemi") is one of the largest full-service companies in the Brazilian shopping mall sector. Its activities cover the whole range of the business, from conception, through planning, to development and management of regional shopping malls, outlets and also mixed-use real estate complexes including developments such as office towers. Iguatemi has equity holdings in 13 shopping malls, 1 outlet and 3 commercial towers, with total GLA of 512 th sqm its owned GLA, based on its equity interests, totals 292 th sqm
Iguatemi operates in the management of 13 of its shopping malls. Additionally, it currently has four greenfield shopping mall projects, 3 expansions of malls, and 1 office tower, in development. Its shares are traded on the Novo Mercado of the São Paulo Stock Exchange
(BM&FBovespa), under the ticker IGTA3.
INVESTOR RELATIONS CONTACTS
Cristina Betts Vice-President for Finance, and Investor Relations Director
Gunther Schrappe Chief Strategic Planning Officer, Investment Relations Officer
Investor Relations Coordinator
Investor Relations Analyst
Tel.: (11) 3137-6877 [email protected] www.iguatemi.com.br
Any statements on the outlook for the business, estimates for operational or financial results, or the growth outlook for Iguatemi, that may be expressed in this report are projections, and as such are based exclusively on the expectations of Iguatemi's manageme nt in relation to the future of the business, and its continuing access to capital to finance the Company's business plan. Such statements are subject, substantially, to changes in market conditions, government rules, competitive pressures, the performance of the sect or and the performance of the Brazilian economy, among other factors, and are, therefore, subject to change without prior notice.