iHeartMedia today shared the latest social media engagement data resulting from its iHeartRadio Music Festival, which took place in Las Vegas on September 18 and 19. This year’s festival generated a record 6.5 billion social media impressions, putting the iconic music event’s social activity ahead of the Big Game Half Time Show for the third consecutive year and neck and neck with the Academy Awards.

Twitter was the most popular platform for fans and viewers of this year’s event, comprising almost half the social activity surrounding the festival, resulting in #iHeartRadio trending worldwide, nationally and locally across more than 80 cities. After Twitter, Facebook and Instagram were the next platforms of choice for those joining the conversation around the event, comprising 30 percent and 20 percent (respectively) of the festival’s social activity, followed by Tumblr, Flickr and YouTube. Across these platforms, the top five artists who dominated the social chatter during the festival included Demi Lovato, Jennifer Lopez, Kanye West, Sam Smith and Coldplay.

Other noteworthy statistics include:

  • Around 60 percent of social media users posting content around the festival were millennials ages 18-34, and 75 percent of social activity came from female users
  • A variety of related topics trended locally, nationally and worldwide across Twitter throughout the festival weekend, including #MusicFestival, #iHeartDemi, #iHeartKanye, #iHeartPrinceRoyce, #iHeartVillage, #iHeartNash, #iHeartShawnMendes, #iHeartJackandJack, #JLoVegas

This year’s iHeartRadio Music Festival featured the biggest names in music across all genres, including unforgettable performances by Kanye West, Sam Smith, Coldplay, Puff Daddy, Demi Lovato, David Guetta, Kenny Chesney, The Weeknd, Tove Lo, Lil Wayne, Fall Out Boy, Disclosure, Hozier, Jason Derulo, Duran Duran, Prince Royce, Diplo, Trey Songz, The Killers, Jennifer Lopez, Blake Shelton, Nick Jonas and more. This mega lineup marked the fifth annual iHeartRadio Music Festival, which attracts a global audience and brings to life the music of the iHeartRadio app.

About iHeartMedia

With 245 million monthly listeners in the U.S., 87 million monthly digital uniques, over 75 million social followers and 196 million monthly consumers of its Total Traffic and Weather Network, iHeartMedia has the largest reach of any radio or television outlet in America. It serves over 150 markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets and smartphones, and on gaming consoles.

iHeartRadio, iHeartMedia’s digital radio platform, is the No. 1 all-in-one digital audio service with over 700 million downloads; it reached its first 20 million registered users faster than any digital service in Internet history and reached 70 million users faster than any other radio or digital music service and even faster than Facebook. The company’s operations include radio broadcasting, online, mobile, digital and social media, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (OTCBB: IHRT). Visit iHeartMedia.com for more company information.