Stradivarius has opened its first UK store in the Stratford City shopping centre in London, bringing the chain's geographic reach to 60 markets, with over 850 establishments. The Inditex Group's young women's fashion concept had already begun to sell its fashions online in this market last October.

The store, with a floor area of over 400m2, introduces the brand's newest image in spacious, bright and light-flooded premises which will showcase the latest trends in women's fashions, embodied by the chain's autumn 2014 collection. Back-lit canvas wall coverings decorate all of the store's wall areas. The store's design and layout change according to each season's needs and fashions, so that it is transformed to echo emerging trends, while bringing Stradivarius's own character to bear. Lighting is one of the new store's hallmark features, extending to the facade, which is bright and eye-catching. The section devoted 100% to accessory displays stands out within the overall store.

Stradivarius's maiden UK store reinforces Inditex's sales presence in this market, in which it has over 100 stores of six of its chains (Zara, Pull&Bear, Massimo Dutti, Bershka, Zara Home, and now also Stradivarius), almost half of which are located in metropolitan London.

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