Zara has introduced its new store image to Cracow, specifically in an emblematic building on Rynek Główny square, right in the heart of the city's historic district. The new store has a floor area of 1,500 square metres over five stories to accommodate the entire women's, men's and kids collections. 

Zara's team of architects took painstaking care in restoring this historic building to its former glory by analysing its original architectural features in detail. No. 5 Rynek Główny is Bidermanowska house, a building that dates to the fourteenth century. The property has undergone multiple transformations over the centuries, going from family residence to a commercial property. Its last major transformation was undertaken by Cracow architect Henry Lamensdorf in 1912.
Zara's architects have brought back some of the facade's original features such as the wooden window frames and the forged iron door on Sienna street. Inside the store, the hall mouldings and skirting boards, the original wooden doors, the granite staircase return and the forged iron banister have all been restored. For the flooring, the geometric pattern typical of the region's tiles has been recreated.
Specific period features such as the building's original frames hung in their initial locations coexist comfortably with modern and sustainable finishings so that the store is uniquely traditional and contemporary at the same time.
Zara's store at Rynek Główny is eligible for LEED Gold certification, a sustainable building endorsement regarded as the most stringent of its kind anywhere in the world.

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