With Over 3 Million Registered Users, Money Manager of Industrial Bank Sped Up Its O2O Presence

Establishing offline experience outlets to connect online and offline channels, Money Manager of Industrial Bank (IB) sped up its strategy of building O2O ecology.

On December 25, less than 20 days after the opening of the first campus experience outlet of IB Money Manager in Inner Mongolia University of Finance and Economics in China, the second one in China and the first one in Southwest China, which is also a center of the work-study program was opened in Southwestern University of Finance and Economics.

Students on campus can, as discovered by the reporter in the campus experience outlet of Money Manager, fully enjoy the internet finance via computer and mobile phone, and have face-to-face exchange with service members of the outlet to learn wealth management. In addition, the experience outlet can also provide students with life service such as recharging of mobile phone, lending of books, playing of multimedia, and free WiFi.

According to the introduction of a service officer in the experience outlet of Money Manager in Southwestern University of Finance and Economics, it is very easy to install and use Money Manager. Web page users may key in www.yypt.com to register and log on; iPhone users can scan the QR code or search and download 'Money Manager' in the App store; and Android users can scan the QR code or search and download 'Money Manager' in the Android App market such as Baidu Mobile Assistant, 360 Mobile Assistant, SnapPea, MI App Store, MyApp of Tencent, and 91 Assistant. 'With a mobile phone, ID card and bank card, one can instantly complete the registration and card bundling, following the prompts given on the page. Cards of over 100 banks are supported for payment, making online trading possible anytime and anywhere.' supplemented the officer.

'Campus finance has always been one of the weakest links among the segment areas of financial service. While the financial products for the general public are in excess supply, there are few characteristic financial products and services really suitable for teachers and students on campus. The college period is optimal for cultivating the awareness of wealth management and learning finance and wealth management. Money Manager, characterized by low threshold and high return, provides a good user experience for college students in wealth management. Meanwhile, students on campus can also do part-time jobs with the help of the platform of Money Manager, thus combining the financial knowledge acquired in class with practice and improving their own overall competence.' indicated the relevant person-in-charge of IB Banking Cooperation Services Center.

As a leading one-stop comprehensive internet wealth management platform in China, Money Manager now boasts a rich variety of wealth management products covering Manager's Wallet, banking wealth management, fund, trust, precious metal, bank-securities transfer and insurance, able to meet the wealth management needs of customers for different terms, values and appetites. With more than 3 million registered users and the trading volume worth over RMB 1 trillion, it has now made its presence among the top 3 internet finance platforms in the banking industry.

The person-in-charge indicated: 'In the future, Money Manager will launch the 'Money Trading Center' which supports trading and transferring of wealth management products online and a range of practical functions such as agency service for life-related fees payment, keep improving the product and service system, and commit itself to becoming an 'all-sided wealth manager' for users.'

Industrial Bank Co. Ltd. issued this content on 2015-12-25 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 2016-01-11 12:33:22 UTC

Original Document: http://www.cib.com.cn/en/About_IB/whatxs_new/20160111.html