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INFORMATICA : Marketplace Grows 500% In First Year

08/01/2011 | 07:20am US/Eastern
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Happy Birthday! 80 Sellers Now Offer 270 Solutions Across Online Community of 125,000 Data Integration UsersDevelopers

REDWOOD CITY, Calif., August 1, 2011 — Informatica Corporation (NASDAQ: INFA), the world’s number one independent leader in data integration software, today announced that the Informatica Marketplace, a global online community of more than 125,000 active data integration usersdevelopers,now one year old, has grown to become the largest, most robust open marketplace focused on data integration since launching in Summer 2010.

In its first year, the Informatica Marketplace has grown 500 percent in number of sellers280 percent in number of solutions offeredadded four specialized Malls: Cloud Integration, Debugging Tools, Productivity Tools and, most recently, Big Data. Through the Informatica Marketplace, buyers connect with sellers in order to leverage solutionsservices, called Blocks that augment, extend or enhance their data integration implementations.

“Enthusiastically embraced by buyerssellers alike, the Informatica Marketplace has quickly established itself as the premier destination for proven solutions around data integrationits many facets,” said Tony Young, CIO, Informatica. “The significant uptake by sellers means that the Marketplace represents an incredible body of talent, offering unrivaled breadth of solutions across data integration, data quality, data managementcloud data integration. As a result, customers benefit from a huge variety of both free toolsthird-party applications that complement Informatica offeringsthat have been evaluated by Informatica.”

The Informatica Marketplace currently offers more than 270 Blocks, up from 70 just a year ago. During the same period, the number of independent sellers on the Marketplace has increased from 13 to more than 80. Customers, meanwhile, now download more than 500 Blocks a month from the Marketplace siteabout 100 Blocks are being added every quarter

Sellers on the Informatica Marketplace connect with more than 125,000 Marketplace members in over 100 countries. This enables them to economically extend their market reach, gain ideasinsights for new offerings,realize incremental revenues. In many cases, sizable enterprise-level deals have originated on the Marketplace.

Supporting Quotes

  • “The Informatica Marketplace has proven to be a useful resource for data integration solutions,” said Adil Shariff, Informatica Designer, Tata Consultancy Services. “We are able to access numerous useful Blocks which have helped us improve our productivitycomplete our projects ahead of schedule. I have recommended the Informatica Marketplace to many of my colleagues,look forward to seeing the addition of many more useful Blocks.”
  • “Bi3’s cloud based business intelligence offering, IDOC, enables customers to realize TCO savings of up to 75% over a three year period compared to traditional BI implementation approaches,” said Eric Miles, CEO, Bi3 Solutions. “By offering IDOC on the Informatica Marketplace, we get the opportunity to promote to a receptive audience of Informatica customers attuned to our value proposition, thus extending our product reach significantly.”
  • “The Informatica Marketplace provides us with unrivaled visibility with Informatica customerspartners as well as credibility in providing an Informatica-certified solution,” said Mark Connelly, Business Development Director, Assertive Software. “The pay-off from our involvement has been has been terrific. For example, we closed an important deal with Nokia Siemens Networks that originated from the Marketplace.”

Tweet this: News: @InformaticaCorp @INFAMarketplace Grows 500% In First Year http://bit.ly/psTinP #dataintegration

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About Informatica

Informatica Corporation (NASDAQ: INFA) is the world’s number one independent provider of data integration software. Organizations around the world turn to Informatica to gain a competitive advantage in today’s global information economy with , data for their top business imperatives. Worldwide, over 4,440 enterprises rely on Informatica for data integrationdata quality solutions to access, integratetrust their information assets held in the traditional enterprise, off premisein the Cloud. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit . Connect with Informatica at http://www.facebook.com/InformaticaCorporationhttp://www.linkedin.com/company/informatica and http://twitter.com/InformaticaCorp.

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Note: InformaticaInformatica Marketplace are trademarks or registered trademarks of Informatica Corporation in the United Statesin jurisdictions throughout the world. All other companyproduct names may be trade names or trademarks of their respective owners.

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