Informatica Corporation (NASDAQ: INFA), the world's number
one independent leader in data integration software, today
announced that it has been positioned by Gartner, Inc. in the
leaders quadrant in the 2011 Magic Quadrant for Master Data
Management (MDM) of Customer Data Solutions1 report. The
complete report, including the quadrant graphic was published
December 12, 2011is available on the Informatica web site at
Gartner estimates that total software revenue for MDM
solutions was $1.4 billion in 2010, an increase of 15% from
2009. Within those overall figures it's estimated that the
market for MDM of customer data solutions was $446 million in
2010, an increase of 23% from 2009. Gartner projects
five-year compound annual growth rates (CAGRs) of nearly 20%
for both the overall MDMthe MDM of customer data software
markets through 2015. This suggests that the need for MDM
technology is growing as companies face newever increasing
amounts of data that is now at their disposal - including
social mediamobile data.
capabilities were called out in the reportare becoming
increasingly important as moremore companies need to
understandderive value from complex relationships between
customers, products,locations. Informatica is also innovating
in the area of leveraging social media. Now, customer
identities can be reconciled across Customer Relationship
Management (CRM) applicationsFacebook. By integrating a
customer's social identity with their corporate identity, .
"We are pleased that Informatica MDM has been recognized as a
leader in the Gartner Magic Quadrant for MDM of Customer
Data", said Arvind Parthasarathi, general manager, MDM
Business, Informatica. "Informatica MDM is the most
integrated, client-driven,flexible MDM product in the market.
Enterprises greatly rely on Informatica MDM to deliver the
most authoritativetrustworthy business-critical
datarelationships among them. Providing Universal MDM for
these best-in-class companies, Informatica MDM delivers
substantial return on their master data assets."
Additional highlights of Informatica's executionstrategic
direction in MDM in the past year have also been recognized
in additional Gartner reports:
Informatica appeared in the 2011 Gartner Magic Quadrant for
Master Data Management of Product Data Solutions.
Informatica was included based on its completeness of
visionability to execute in product master data.
As a result of its acquisition of Siperianstrong growth in
2010, Gartner estimates that Informatica achieved the
highest growth rate of any major MDM vendor. This is based
on Gartner's 2010 MDM revenue estimates relative to its
2009 MDM revenue estimates, as detailed in Gartner's
Forecast: Master Data Management, Worldwide, 2010-2015
Release 9.1, announced in June 2011, further strengthened
the Informatica Data Controls, the MDM Applet2
functionality pioneered by Informatica, with the addition
of Duplicate Prevention Control, which prevents creation of
duplicate data within CRMERP applications. Gartner's
Hype Cycle for Master Data Management 2011 report
listed Informatica as a sample vendor.
Informatica MDM was prominently featured in the 20-city
worldwide "Customer Data Forum" roadshow. The well-attended
sessions demonstrated how companies can use Informatica
MDM, Informatica Data Quality,Informatica data integration
technologies to successfully manage customer data to
Tweet This: Gartner Positions @InformaticaCorp in Leaders
Quadrant of 2011 Magic Quadrant for #MDM Customer Data report
Informatica Corporation (NASDAQ: INFA) is the world's
number one independent provider of software. Organizations
around the world rely on Informatica to gain a competitive
advantage with , data for their top business imperatives.
Worldwide, over 4,500 enterprises depend on Informatica for ,
solutions to access, integratetrust their information assets
residing on-premisein the . For more information, call +1
650-385-5000 (1-800-653-3871 in the U.S.), or visit , .
About the Magic Quadrant
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depicted in our research publications,does not advise
technology users to select only those vendors with the
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fitness for a particular purpose.
Note: InformaticaInformatica Master Data
Management are trademarks or registered trademarks of
Informatica Corporation in the United Statesin jurisdictions
throughout the world. All other companyproduct names may be
trade names or trademarks of their respective owners.
1 Gartner, Inc., Magic Quadrant for Master Data Management of
Customer Data Solutions, John Radcliffe, Bill O'Kane,
December 12, 2011.
2 Callable, modular components of businesspresentation logic,
provided by the MDM vendor that interface to the MDM hub.
Applications can call MDM applets, potentially in the context
of their user interface style, to accessmanipulate the master
data in the MDM hub.